Cunningham Restaurant Group Elevates Online Presence and Guest Experience with Birdeye
Company Snapshot
Cunningham Restaurant Group has developed into a distinguished name in the restaurant industry since their start in 1997. With 42 locations across three states, Cunningham Restaurant Group prides themselves on delivering unparalleled dining experiences through diverse culinary concepts. Their expansion underscored the need for a robust solution to manage their online footprint effectively, ensuring their establishments remain front and center in the digital world.
- 42
- December 2019
Background
Cunningham Restaurant Group recognized the importance of a strong online presence but faced challenges in managing their listings across key online directories. Discrepancies in business details such as addresses, phone numbers, and operating hours on platforms like Google, OpenTable, Facebook, and Apple Maps diluted their brand consistency. Additionally, the manual handling of customer reviews across various sites proved inefficient and ineffective in nurturing positive customer relationships.
"About 50% of our website visitors come from Google, so it's really important to keep our info up-to-date. Birdeye makes it easy to update our listings quickly across Google and other big sites, helping us stay accurate online and keep our customers happy."
Enhancing Culinary Confidence with Streamlined Digital Management
Today's digital-first world relies heavily on online information for dining decisions, making the accuracy provided by Birdeye Listings a necessity. Serving as a critical tool for Cunningham Restaurant Group, Birdeye Listings streamlines their digital footprint across essential online directories, ensuring precise business details and enhancing operational efficiency by automating updates.
Additionally, Birdeye Listings empowers Cunningham Restaurant Group to focus on core operations with confidence, ensuring accurate online listings that prevent customer confusion and frustration. Consistent listings strengthen Cunningham Restaurant Group’s reputation, building trust in their culinary offerings and showcasing their commitment to quality and technology.
Recipes for Visibility Across Key Digital Spaces
Maintaining accurate listings across key platforms like Google, OpenTable, and Facebook via Birdeye Listings not only ensures the reliability of information but also significantly enhances Cunningham Restaurant's Generative Engine Optimization (GEO). In the competitive restaurant industry, a strong online presence, building brand recognition, and earning positive mentions across the web is now the key to attracting new customers
Cunningham Restaurant generates 48.91% of its traffic from Google, making it the leading platform among all other third parties. Within just a month, they’ve experienced a 1,048.62% surge in traffic, which has expanded the restaurant group’s customer base and driven more foot traffic to its establishments.
Birdeye provides Listings Optimization Agents that surface AI-powered recommendations on categories, attributes, and rich media to improve GEO performance across platforms. The AI Presence Monitor ensures Cunningham’s information remains structured and visible across emerging generative engines like ChatGPT, Gemini, and Perplexity, while the FAQ & Content Builder transforms customer questions into GEO-rich content that improves discoverability in conversational search. With the Local Keyword Planner, Cunningham can uncover high-intent, hyperlocal queries that matter most for generative search. Together, these capabilities make Cunningham’s listings not just accurate but optimized for the future of local discovery.
"Reviews, a proactive review management strategy, and accurate restaurant listings are the pillars of our strategy. Birdeye helps us with all three, and our teams realize the impact of that. We have had multiple instances of negative reviews being re-posted as positive because of our team responding!"
Serving Streamlined Feedback and Issue Resolution
Cunningham Restaurant Group optimizes their customer feedback strategy with Birdeye Reviews, utilizing AI and automated campaigns to gather positive experiences and promptly address negative feedback. Birdeye’s review response templates enable quick responses, maintaining Cunningham Restaurant Group’s brand’s voice, fostering positive and responsive customer interactions, and reaffirming dedication to outstanding service.
Additionally, Birdeye's Ticketing system is instrumental in addressing customer issues, effectively turning dissatisfied customers into brand advocates. As new reviews come in, the corporate team creates and assigns a ticket to the appropriate team member, ensuring timely responses. Birdeye’s AI capabilities further enhance this process, helping businesses identify trends, prioritize urgent issues, and surface actionable insights from customer feedback.
Savoring Insights for Flavorful Strategies
Birdeye Insights offers Cunningham Restaurant Group a sophisticated AI-powered analysis to decode customer sentiment across all review and social media platforms. This technology provides detailed insights into the dining experience, allowing them to comprehensively understand customer preferences and feedback. With this valuable information at their disposal, Cunningham Restaurant Group is poised to make informed, data-driven improvements to their service and culinary offerings.
As Birdeye’s AI continues to advance, businesses can take advantage of features such as AI-generated summaries and benchmarking by industry or location. These tools surface the “why” behind customer sentiment, highlight opportunities for quick action, and make it easier to spot emerging trends at scale.
Using the insights gained, Cunningham Restaurant Group takes strategic steps to refine their operations and optimize every aspect of the guest experience. This commitment to leveraging advanced analytics demonstrates their dedication to exceeding customer expectations, consistently improving dining experiences, and gaining a competitive edge in the hospitality industry.
Elevating Experience with Birdeye
Cunningham Restaurant Group's adoption of Birdeye's Listings, Reviews, Insights, and Ticketing solutions marks a turning point in how the group manages their online presence and customer engagement. The comprehensive suite of tools not only streamlines operational efficiencies but also solidifies Cunningham Restaurant Group's commitment to excellence in the digital age. The story of Cunningham Restaurant Group and Birdeye is a testament to the power of leveraging advanced technology to not just meet but exceed customer expectations, ensuring the group's continued success and growth in the competitive restaurant industry.
Schedule a demo today, call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com.
“We simply couldn’t do what we do without Birdeye. Without a large team, having a partner like Birdeye streamlines our processes to respond to guests and keep them coming back to visit us.”
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
