Reeling in strategic success with Birdeye
Company Snapshot
Orange Fish Consulting, founded in 2016 and based in Tampa, Florida, is a leading business consulting firm specializing in student and multifamily housing. The company offers a range of services, including analysis, branding, marketing, asset positioning, and strategic initiatives. With a mission to optimize revenue and occupancy for clients, Orange Fish Consulting employs executive strategies to generate demand and ensure the success of communities.
- May 2019
“We started using Birdeye because it offered a single sign-in and began utilizing Reviews and Listings to help as a springboard for our local campaigns. Within the first year, we cut our CRM budget and PPC and haven't had to go back — providing a really cost-efficient opportunity for our clients.”
Background
Operating across 500 communities nationwide, Orange Fish Consulting first partnered with Birdeye as a single sign-on option. Since then, Birdeye has helped them not only cut client costs and optimize discoverability but also leverage Birdeye Insights for data-driven decision-making. Birdeye seamlessly integrates with property management software like Yardi and AppFolio to provide Orange Fish Consulting with improved resident and prospect communication through consistent messaging, elevating their client services and providing a cohesive experience.
Hook, Line, and Software: Birdeye's Seamless Integrations
Orange Fish Consulting adeptly manages reviews, social media, customer conversations, and insights from a single central location to streamline operations and amplify positive experiences for their clients. Yet, the true power of Birdeye's seamless integration with widely adopted property management software, such as Yardi and AppFolio, extends far beyond technical cohesion. It is the foundation for Orange Fish Consulting's approach to holistic branding and marketing strategies across diverse portfolios.
The Birdeye dashboard streamlines processes that ensure consistency and enhance the experiences of Orange Fish Consulting’s clients and their residents. By effortlessly integrating Birdeye with their existing workflows, they provide a more seamless process for acquiring new reviews, enhancing online visibility, optimizing operations, and boosting revenue automatically, allowing them to extend their exceptional service from client to customer.
"Bideye has done a great job of adopting AI in a way that can be used at a granular level. This helps our bigger clients scale their work, but also really helps our smaller properties, scattered sites, or offices that only have 1 or 2 people in them. Enabling their Birdeye Messaging, Reviews, and the mobile app has been a game-changer for our clients. I only see this becoming more valuable with the help of AI.”
Cost-Efficient Catch and Review Success
Orange Fish Consulting manages diverse client portfolios across student, military, and conventional housing. Understanding the pivotal role reviews play in driving search results, they rely on Birdeye to simplify and elevate the review process for their clients.
With Birdeye’s AI features, Orange Fish Consulting provides personalized review responses at scale, ensuring every interaction reflects consistency, empathy, and brand alignment. AI-powered review summaries further streamline collaboration by condensing key takeaways and enabling teams to address issues quickly across channels.
AI Review Capabilities from Birdeye
AI Review Capabilities from Birdeye
Birdeye equips channel partners with advanced AI-driven tools to transform review management for clients:
- AI-generated review responses that adapt tone and content to the brand’s voice.
- Review summaries to condense large volumes of feedback into actionable insights.
- Sentiment analysis to identify customer concerns and uncover trends across locations.
- Competitive benchmarking to measure reputation performance against industry peers.
- Brand AI to ensure every response, summary, and insight is consistent with a company’s unique brand voice and identity.
These innovations ensure businesses can scale engagement, protect brand reputation, and stay ahead in search performance.
Through their partnership with Birdeye, Orange Fish Consulting has elevated client reputation management, improved search performance, and reduced overall CRM and advertising costs, delivering measurable impact and long-term growth.
Using Data-Driven Insights to Navigate Digital Waters
With Birdeye Insights, Orange Fish Consulting can analyze positive and negative sentiments, market trends, and other key metrics to make informed business decisions with confidence.
Insights provides a comprehensive view of market conditions, supporting more strategic positioning of assets. These metrics can help unravel challenges related to traffic and leasing, such as identifying glitches in military orders that impacted military housing properties, and guiding clients away from reactive measures to lease vacancies.
Birdeye offers features designed to enhance visibility and decision-making, including:
- Birdeye Score to measure overall brand health across locations
- AI-powered summaries and recommendations to highlight key insights and actionable opportunities
- Interactive visuals and location/category-level reporting to quickly identify strengths and areas for improvement
- Quick Action Buttons to translate insights into actionable steps
When combined with Birdeye Reports, these insights provide real-time visibility into Online Reputation Management (ORM) and Customer Experience (CX) performance. Reports can be filtered by location, time period, or category, helping Orange Fish Consulting enhance the customer journey and ensure a seamless experience from online search to calling their new apartment home.
“In our industry, the number one reason why people move is because they're unhappy with their current conditions. We schedule a lot of reports that go directly to our clients so they are also in the loop. Giving our clients actionable insights is really special and I think that that alone helps because listening to your customers makes all the difference in the world."
Casting a Legacy in Property Management Marketing
When it comes to long-term client success, Orange Fish Consulting’s track record speaks for itself. Clients have sustained a decrease in paid media spend while maintaining positive online reputations, showcasing the enduring benefits of their strategic partnership with Birdeye. Through strategic integration and ongoing optimization, Orange Fish Consulting consistently proves the enduring value that Birdeye contributes to their clients.
Experience the results for yourself. Partner with Birdeye today — call 1-800-561-3357 ext 1, or send an email to sales@birdeye.com.
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
