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Birdeye’s State of AI Search in Healthcare 2026

Finding a doctor isn’t what it used to be. Today, patients aren’t scrolling through search results. They’re asking AI tools for answers. The providers' AI surfaces are the ones patients notice, trust, and choose.

The State of AI Search in Healthcare 2026 report examined how AI tools such as ChatGPT, Perplexity, and Gemini recommend healthcare providers. We analyzed the sources and citations that shape their answers, revealing why many clinics struggle for visibility even with strong traditional search performance. 

The report breaks down how AI evaluates providers, what information matters most, and how healthcare brands can improve visibility when patients seek care.

Download the full report to see how your organization can stay visible, trusted, and chosen in an AI-driven world.

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In this report, you’ll learn:

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  • Why AI citations and not rankings now decide which providers patients see
  • How AI selects which healthcare sources to reference
  • How patient intent changes which providers appear in AI answers
  • Why visibility differs across ChatGPT, Perplexity, and Gemini
  • The biggest data gaps keeping clinics invisible in AI search
  • What healthcare brands must fix now to win AI visibility at scale
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