Birdeye’s State of Social 2026
Social is moving faster than ever—new platforms, shifting algorithms, and AI-driven content are rewriting the rules of engagement. If your strategy looks like last year’s, you’re already behind.
We surveyed 1,300 consumers and 300 multi-location brands to uncover how people really scroll, follow, and buy in 2026. The findings reveal where brands are overspending, what content audiences trust, and the AI guardrails that separate growth from risk.
The State of Social 2026 is your benchmark-packed playbook to reallocate spend, scale content, respond faster, and prove ROI in a video-first, AI-driven world.
Download the full report to learn how top brands are turning attention into measurable growth.
What’s inside the report
- Attention vs. Investment: Where audiences spend time vs. where brands overspend
- Follow vs. Unfollow: The triggers that build loyalty—or lose it fast
- New Benchmarks: Posting cadence and response times that drive visibility
- AI in Social: Where it accelerates growth—and where consumers push back
- Generational Insights: How Gen Z, Millennials, Gen X, and Boomers really scroll
- ROI Frameworks: Proven tactics for converting engagement into sales
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
