State of Google Business Profile 2025
Data-backed insights from 150,000+ businesses to help you win on Google in 2025.
The customer journey now begins, and often ends, on Google. With fewer clicks to websites and more decisions made directly from search, your Google Business Profile (GBP) has become the single most important asset for local visibility and engagement.
We analyzed millions of data points across 150,000+ GBP listings to understand what drives performance in this new landscape. The result is a comprehensive report filled with hard benchmarks, behavioral trends, and proven strategies to help you turn your GBP into a measurable growth engine.
Download the full report to uncover the trends, benchmarks, and strategic actions you need to stay compliant with Google's evolving standards and outperform competitors in an AI-powered, zero-click world in 2025 and beyond.
What’s Inside the Report:
- Engagement benchmarks across industries—calls, clicks, direction requests, and more
- Verified profiles vs. unverified: How visibility and conversions compare
- The ROI of review activity—how one review correlates with 80+ site visits and 16+ calls
- Visual content performance—why listings with recent photos and video see more action
- Industry-specific insights and strategic recommendations backed by real usage data
Birdeye: The Obvious Choice
Winning over 400 awards for 10 quarters in a row, Birdeye is the most-awarded and highest-rated customer experience software for businesses of all sizes.
