Reviews=Revenue w/BirdEye as Your Guide Pros: Absolutely EVERYTHING. For anyone who is tasked with being responsible for learning, implementing, and maintaining rigorous company reviews, quickly and with little to no instruction, the very reviews that Google proffer up upon searching either the respective company or simply the general industry, the reviews that are responsible for having an enormous impact on our first impression of a company and that are shown to the entire internet, those reviews, THIS exact software, this exact company BirdEye, IS what and all you need. Pinky swear. They have seriously taken this tremendous and immensely important component to a business' success and neatly packaged it into a one-size fits all, super intuitive, beyond simple to use and master and even FUN package. You WILL beast/slay the ever-present review dragon, you WILL please your boss and coworkers, as the reviews, rendered timely, efficient, and simple, keep gushing in. No matter the company's industry or scope of business, BirdEye IS THE eye in the revered review sky. Fly little review master, FLY! Cons: Honestly, I found using BirdEye to be so fun, I realize I may be quite the outlier there, but as this is such a streamlined and easy set of steps, the same taken for each you send, doing the day's reviews is an almost therapeutic endeavor. I kid not. And I was so so grateful for how quickly I was able to understand and implement the process, having never been inconvenienced or plagued with ANY issues or problems or hiccups, I'd be remiss if I didn't say that may be there should be an appreciation show dedicated that we can call "BirdEye for the Queer AND Straight Guys." No cons. Overall: Prior to using BirdEye, I had the vaguest notion of what entailed the process of online reviewing, HOW people and companies and businesses were actually able to procure such a steady stream of tremendous numbers of reviews and so quickly, in terms of date of service. It was bananas to me! Then, I had the pleasure of having the job of "sending a bird eye" to every one of our customers, right after I was hired, to be Dispatcher at a HVAC company, with absolutely no idea how a bird eye had anything to do with our business. I figured I just was not in on an inside joke and would have to learn that of course. I was given zero instruction other than the aforementioned line, we're talking I had NO IDEA what this was, what I was doing, or how I was going to do what I was supposed to be doing. Well, praise the high heavens and all the birds eyes in the sky that Bird Eye is what it is as I was able to learn EXACTLY what this system was, the importance of timely reviews, and exactly how to do the entire system simply by visiting the BirdEye website that first time. It is THAT intuitive and user-friendly, honestly, it's even FUN.