55+ real estate social media posts ideas to try in 2025

Real estate social media posts are more than just filler between property listings. They are a direct way to connect with potential buyers, sellers, and your community. According to Birdeye’s ‘The One’ survey, consumers spend an average of 14.1 minutes looking at a service provider’s social media page. That’s nearly a quarter of an hour to win them over, earn their trust, and make your brand memorable. 

Yet, many real estate professionals still post the same repetitive updates, only to see minimal engagement.  Coming up with fresh, on-brand ideas week after week is not easy, especially when inspiration runs out faster than you can hit “post.”

In 2025,  the challenge is even greater. With short attention spans and strong local competition, accounts that rely solely on property listings or generic market updates often get lost in the scroll. Buyers and sellers now expect a variety of useful, interesting, and consistent content before they even think about reaching out. 

This blog post brings you 55+ real estate social media post examples to help you keep your feed fresh, relevant, and engaging. From market insights to neighborhood highlights, these examples are designed to save you time and inspire your next post for your real estate marketing.

Why real estate agents must prioritize social media in 2025?  

Real estate success in 2025 depends on more than local knowledge or market experience alone. Social media plays a direct role in how agents or properties are discovered, remembered, and chosen. 

Let’s take a look at how social media can help real estate agents grow their business and stay relevant.

1. Build trust and grow your referral base

A consistent, professional presence reassures clients and keeps past relationships warm, making referrals more likely.

2. Attract high-intent leads without cold outreach

Social media visibility puts you in front of people already seeking real estate guidance, helping them get to know you before they reach out.

3. Stay top of mind with your sphere

Regular updates and communication keep you relevant with past clients and new connections, increasing the chance of being recommended.

4. Increase reach without increasing ad spend

Engaging, shareable posts expand your visibility to new audiences without relying on a big marketing budget.

5. Strengthen loyalty through direct, real-time engagement

By staying responsive and accessible online, you build stronger client relationships and encourage repeat business.

Social media is no longer a side task for real estate agents. It’s a direct line to future clients, referrals, and a community that’s always watching. Therefore, prioritizing it in 2025 helps stay visible, build trust, and create real opportunities for business growth.

Best social media platforms for real estate success  

When selecting platforms, keep in mind that the best real estate posts for social media perform differently depending on the audience and channel. For instance, Instagram might favor high-quality visuals, while Facebook can help with community updates and longer captions. Here’s a quick breakdown of the top social media platforms for real estate

How to build a strong real estate social media strategy

A strong real estate social media strategy helps you reach qualified buyers, build trust, and keep your listings visible. Use these proven steps to shape an approach that supports your business goals.

1. Define your goals and success metrics

Begin by outlining specific objectives such as generating more buyer and seller leads, increasing traffic to your website or property listings, or growing your audience. Set measurable indicators like engagement rate, follower count, and inquiries. These metrics help you track what works and where to adjust in your real estate social media.

2. Create a consistent posting calendar

Design a content schedule that aligns with your audience’s habits and seasonal real estate trends. Posting regularly keeps your brand top of mind with buyers and sellers. Use scheduling tools to organize content weeks ahead of time, a tip that works perfectly for planning creative real estate social media posts. 

Pro tip: Birdeye Social AI helps plan and schedule your posts weeks in advance. Its AI-generated captions, hashtag suggestions, and best time to post insights help you keep your real estate social media posts fresh, on-brand, and consistent, without spending hours every week.

3. Prioritize high-engagement formats

Choose videos, carousel posts, and live virtual tours to highlight real-estate listings in a dynamic way. Visual content builds stronger connections with potential buyers. Try different styles to see which formats earn the most attention.

4. Use hashtags and location tags strategically

Select relevant hashtags to help your content appear in property searches and real estate feeds. Adding location tags increases visibility in local results. Research popular and niche tags that align with your target market.

5. Collaborate with clients and local influencers

Feature satisfied clients on testimonial posts and partner with local or area influencers like interior designers, mortgage brokers, and movers to feature your listings. These collaborations showcase your real estate reputation and help expand your audience. 

6. Engage with trending topics

Participate in conversations about housing market updates, neighborhood developments, and home-buying advice. Sharing timely posts positions you as a knowledgeable real estate professional. Trends also create opportunities to reach new clients, especially when you adapt them into posts like first-time buyer checklists or selling strategies, so your feed combines timely insights with lasting value.

7. Monitor performance and refine your strategy

Review your analytics to understand which content performs well. Look closely at engagement, reach, and inquiries to guide your next steps. Regular adjustments help your real estate social media strategy stay effective as your audience evolves.

A thoughtful social media strategy keeps your real estate brand relevant and trusted. With clear goals, consistent content, and steady performance reviews, you can build stronger connections with buyers and sellers. Use these steps to strengthen your online presence and support your business growth.

Common social media mistakes in real estate marketing

Posting without clear goals or a content plan

Sharing only listings without educational or local value

Delaying responses to comments and DMs

Using low-quality or poorly lit visuals

Inconsistent branding across platforms

Writing long captions without line breaks or structure

Skipping accessibility (e.g., no alt text or video captions)

Ignoring platform analytics and engagement metrics

Relying only on organic reach with no paid strategy

Posting sporadically instead of maintaining consistency

55+ real estate social media post ideas

Creating consistent, high-impact social media content is one of the simplest ways to stay visible, relevant, and trusted as a real estate agent. But without variety, even the most active accounts can start to feel repetitive. To stand out in 2025, your content must reflect both your local expertise and your personality, while offering real value to buyers and sellers.

Here are 55+ real estate post ideas to help you stay consistent, creative, and client-focused across your social platforms:

Listing and property highlights

1. Just listed announcement: Showcase your newest property to generate immediate buyer interest.
2. Just sold celebration: Highlight recent sales to build trust and attract potential sellers.
3. Open house promotion: Invite serious buyers to visit and create urgency.
4. Virtual tour or 3D walkthrough: Make it easier for busy or remote buyers to view listings.
5. Property of the week: Spotlight a standout listing to maintain a fresh and engaging feed.
6. “Under contract” teaser: Build momentum by showing active buyer interest and encouraging seller inquiries.
7. Before-and-after staging photos: Show the power of presentation and how staging adds value to a property.
8. Aerial drone footage of properties: Provide a compelling bird’s-eye view that highlights the property’s full appeal.
9. Floor plans and layout spotlights: Help buyers visualize how they’ll live in the space with a clear layout preview.
10. Feature luxury elements: Emphasize premium features that attract high-intent buyers.

Market insights and trend posts

11. Monthly local market updates: Share key stats like median price, days on market, and inventory to keep buyers and sellers informed.
12. Weekly real estate stat: Highlight one timely data point to build trust and show your finger is on the market pulse.
13. National real estate news with your local take: Break down national trends and explain what they mean for your specific market.
14. Neighborhood spotlight with amenities: Feature local areas with popular schools, parks, or attractions to appeal to relocating buyers.
15. “Is now a good time to buy/sell?” explainer: Answer the most common client question with insights tailored to your local market conditions.
16. Real estate myth vs. fact: Tackle common misconceptions to educate your audience and position yourself as a reliable advisor.
17. Compare buying vs. renting: Help potential clients weigh their options with clear financial and lifestyle comparisons.
18. Historic pricing trends in your area: Show how property values have changed over time to build confidence in your market expertise.
19. Predictions for the next quarter: Offer your professional outlook to show you’re proactive and informed on what’s ahead.

Buyer/seller education content

20. First-time homebuyer tips: Simplify the process with helpful insights for those navigating their first purchase.
21. Home staging do’s and don’ts: Share practical advice that helps sellers make their homes more appealing to buyers.
22. How to prep your home for sale: Guide sellers through decluttering, repairs, and presentation steps to maximize appeal.
23. How mortgage pre-approval works: Break down the benefits and steps to getting pre-approved so buyers can shop with confidence.
24. Step-by-step guide to the buying process: Outline the full journey from offer to keys to help buyers feel informed and ready.
25. Real estate jargon explained: Use a content series to clarify terms like escrow, contingencies, appraisals, and closing costs in simple language.
26. How to choose the right real estate agent: Offer tips on evaluating experience, local knowledge, and communication style.
27. Timeline for selling your home: Set realistic expectations with a breakdown of how long each stage typically takes.

Community-focused content

28. Upcoming local event shoutout: Promote festivals, markets, or city events to stay connected with your audience and boost engagement.
29. Local small business feature: Support your community by highlighting shops, restaurants, or services your audience will appreciate.
30. Charity drive or volunteering story: Share your involvement in local causes to build trust and show you’re invested in the community.
31. City highlights or relocation tips: Offer helpful insights for those considering a move, including lifestyle, schools, and commute options.
32. Neighborhood food or coffee spot guide: Recommend local favorites to position yourself as both a real estate expert and local insider.
33. Holiday celebration in your city: Share how your community celebrates seasonal events to create relatable, festive content.
34. “Hidden gems” in your area: Introduce unique or lesser-known spots to make your content fresh and locally relevant.
35. Local market spotlight for renters: Provide insights and tips for renters in your area, from pricing to availability and lease trends.

Brand-building and trust posts

36. Client testimonial (text or video): Build trust by showcasing real stories from happy buyers or sellers.
37. Behind-the-scenes with your team: Give followers a glimpse into your day-to-day operations and team dynamics.
38. Celebrating closing anniversaries: Reconnect with past clients and highlight long-term relationships with a thoughtful shoutout.
39. “A day in the life” story or reel: Humanize your brand with relatable content that shows what your work really looks like.
40. Personal milestones (birthdays, achievements): Celebrate wins and life moments to foster connection with your audience.
41. Agent/broker Q&A session: Answer common questions to educate and build rapport through your expertise.
42. Office tour or culture post: Share your workspace and team vibe to make your brand feel approachable and trustworthy.
43. Share your mission or values: Let people know what drives your work and what principles guide your service.
44. Spotlight vendors and partners to expand reach: Feature mortgage pros, inspectors, or stagers to build cross-promotion and trust.

Engagement-boosting content

45. This or That poll: Boost engagement with fun design comparisons that let followers share their preferences.
46. Real estate quiz: Entertain and educate your audience while helping them learn more about their buying style.
47. Trivia about your city or real estate: Post fun facts to spark curiosity and local pride while positioning yourself as the local expert.
48. Meme that relates to home buying stress or joy: Use humor to connect with buyers and sellers in a relatable, shareable way.
49. Caption contest (with a photo of a quirky house feature): Encourage creativity and interaction while showcasing unique properties.
50. Giveaway or contest (e.g., gift card, home decor): Increase visibility and reward engagement with a locally relevant prize.
51. “Tag a friend who needs this house” CTA post: Widen your reach organically by prompting followers to involve their network.
52. Create viral memes and GIFs with easy tools: Tap into trending formats to share real estate humor and stay culturally relevant.

Value-based and downloadable content

53. Free buyer/seller guide (PDF or link): Offer a downloadable resource to educate and generate leads with helpful, branded content.
54. “Ultimate checklist” post (e.g., moving day, staging): Share a practical, easy-to-save checklist that supports buyers or sellers through key steps.
55. Promote a webinar or live session: Invite followers to join for expert insights, Q&As, or local market discussions.
56. Link to your latest blog or YouTube explainer: Drive traffic to long-form content while delivering value-packed advice in your voice.
57. Short video tip series (1 tip/day): Post bite-sized, actionable tips to maintain visibility and build authority over time.
58. Repurposed post from another platform: Share high-performing content from Instagram, TikTok, or YouTube to reach more people with less effort.
59. “What’s in your toolkit?” post (apps, tools you use): Reveal the tech and systems that help you stay organized, efficient, and successful.
60. Weekly round-up or recap of all listings and news: Keep your audience updated with a regular summary of key listings, closings, and local market updates.

Tip: Use Birdeye Social AI to instantly turn these ideas into ready-to-publish posts. The AI  tailors content to your listing, office, or market, so you’re never short on real estate posts for social media.

How to manage and improve your social media performance over time

Publishing consistently helps, but it’s not enough on its own. To see lasting results, agents need to track performance, make regular updates, and use tools that support content planning and account security. 

Let’s take a look at a few ways to improve your social media presence over time.

1. Evaluate KPIs and post-performance for better results

Track key metrics like engagement rate, profile visits, and inquiry volume to understand which posts bring in real results. Reviewing data regularly helps you focus on content that actually supports your business goals.

2.Optimize with A/B testing

Try out different captions, formats, or post timings to see what works best. A/B testing helps you learn what your audience responds to so you can post with more clarity and purpose.

3. Follow compliance and accessibility best practices

Keep your content accurate and accessible to everyone. Use alt text, add video captions, and avoid confusing or unclear language, especially when discussing pricing, offers, or market guidance.

4. Stay consistent during market shifts and sensitive events

It’s important to stay active even when the market changes or local events affect your audience. Post with awareness, offer relevant guidance, and continue showing up with value-driven content.

5. Secure your social media accounts

Your business depends on secure profiles. Use strong passwords, enable two-factor authentication, and limit access to team members who need it. A secure setup protects both your brand and your clients.

6. Streamline social media management with scheduling and automation tools

Use scheduling tools to plan and organize your posts in advance. This saves time, helps you stay consistent, and gives you space to focus on other parts of your real estate business.

Improving your social media performance is an ongoing process. By staying organized, reviewing results, and protecting your online presence, you set yourself up for steady visibility and stronger client connections over time.

How Birdeye helped Pacifica Senior Living simplify and scale social media

Pacifica Senior Living operates 96 senior living communities across the U.S., offering independent living, assisted living, memory care, and skilled nursing services. Each community is locally branded, with its own unique identity, making consistent, personalized social media a top priority for the corporate team.

But with 90+ individual Facebook pages and limited resources, managing social media became overwhelming.

The challenge

Pacifica’s content team faced:

• Inconsistent posting across locations
• Limited access to real-time, authentic content from each community
• Missed or delayed responses to comments and messages
• No centralized way to schedule or track social performance

They needed a solution that made it easier to stay consistent, engage faster, and reflect each community’s story without burning out their internal team.

The solution: Birdeye Social AI

With Birdeye Social AI, Pacifica centralized its entire social media program. Here’s how the platform helped:

• On-the-go content from local teams: Using the Birdeye mobile app, on-site staff shared real-time photos and videos that reflected life inside each community, no stock images needed.
• Centralized scheduling and approvals: The corporate team reviewed, approved, and scheduled posts across all locations from one shared dashboard.
• Built-in AI tools: Caption suggestions and hashtag recommendations sped up content creation for local teams with limited marketing experience.
• Unified engagement inbox: Comments, DMs, and mentions across platforms like Facebook and Instagram were all accessible from one place, making it easier to respond quickly and professionally.

The result: 11,200+ posts shared across 96 locations in just 9 months, an average of 4 posts per week per community without overwhelming local teams.

Why this matters for real estate professionals

Whether you’re managing  multiple listings, coordinating across offices, or just trying to keep up with the constant demand for content and engagement, the challenges are the same.  Birdeye helps real estate businesses stay organized, publish consistently, and connect with their audience through content that feels personal and timely.

How Birdeye simplifies real estate social media management for teams and agents 

Real estate agents know social media is important, but keeping up with content, engagement, and planning across platforms (and locations) can feel overwhelming. Birdeye Social AI makes it easier to turn creative real estate social media posts into a steady, strategic content flow without the stress of manual posting. From bulk scheduling to AI-driven captions, you can keep your feed filled with real estate posts for social media that feel fresh and local.

Here’s how Birdeye makes social media manageable and more effective for real estate professionals.

Get consistent, on-brand content across locations

With Brand AI, you can define your voice, style, and content rules. Birdeye then generates hyperlocal, brand-consistent posts tailored to each office, listing type, or target audience.

Plan ahead and stay organized

The Social Publishing Agent eliminates content planning guesswork. Choose content sources like local trends or past top performers, and Birdeye creates and schedules posts based on your preferences.

Customize posts at scale with bulk publishing

Easily create location-specific posts using bulk publishing tools and personalization tokens. Ideal for brokerages managing multiple listings or regional teams.

Schedule smarter with AI-powered timing

Use Best Time to Post insights to publish when your audience is most active, helping you boost reach and engagement without posting more often.

Build a library of ready-to-use content

Save time with a Post Library of pre-approved, reusable content that agents can personalize and publish as needed.

Collaborate without delays

Streamline teamwork with Approval Workflows that let agents submit posts for corporate review, keeping every update consistent and professional.

Respond faster and stay engaged

Manage all comments, messages, and mentions from one place using Birdeye’s Unified Engagement Inbox, so nothing slips through the cracks.

Understand what’s working (and what’s not)

Social Reporting helps you track post performance, engagement, and audience growth by location or team, allowing you to fine-tune your strategy.

Keep an eye on the competition

Use Competitor Profile Reports to monitor how other agents and brokerages are performing and uncover content opportunities you might be missing.

Whether you are managing listings, supporting multiple agents, or growing your personal brand, Birdeye helps you stay visible, organized, and connected without the stress of manual social media management.

Frequently asked questions on real estate social media

Conclusion

The first impression many buyers and sellers have of you is through your social media. Make those moments count with posts that feel real, useful, and connected to your community. Use these 55+ real-estate social media ideas to keep your feed engaging, show your expertise, and stay in people’s minds year-round. When your audience trusts you online, they’re far more likely to call you when they are ready to make a move.