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BMW
- Automotive
- Athens, GA
About this business
The BMW Group company profile. The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 31 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.
Location details
3040 Atlanta Hwy, Athens, GA, 30606, United States
Get directions| Weekday | Schedule | Status |
|---|---|---|
| Mon | 9:00 a.m. to 6:30 p.m. | |
| Tue | 9:00 a.m. to 6:30 p.m. | |
| Wed | 9:00 a.m. to 6:30 p.m. | |
| Thu | 9:00 a.m. to 6:30 p.m. | |
| Fri | 9:00 a.m. to 6:30 p.m. | |
| Sat | 9:00 a.m. to 5:30 p.m. | |
| Sun | Closed |
Mike is friendly, knowledgeable , responsive & homest! He made the purchase of my 7 series seamless! When one wants a BMW, I recommend Mike every time !
I have had various BMWs for the past 13 years and have purchased each one of them from Mike Appling. He was always able to beat ATL prices, provided the little extras that mattered, was always friendly, made time for me and never made me feel the usual "icky buying a car experience" that I always hated!!!! I have come to totally trust Mike's judgement and advice over the past 13 years in working with him. My job recently changed (yay - I got a promotion!) but unfortunately a company vehicle came with it...and I had to give u... read more
Want a better price on your new BMW? Then Athens is the dealer to contact. They consistently have beaten Atlanta dealers' prices, which is the main reason I have purchased my last four BMWs from them. After dealing with Rick Bythewood for my last two purchases, I'm fairly certain that he will provide you the best, hassle free, no-nonsense buying experience. In addition, everyone at the dealer is friendly and knows how to treat a customer. Service is also great. Easy to get an appointment, and the service is done right and in... read more
Mike Appling has been awesome to work with over the years. We have purchased 7 BMW cars from Mike and the next one will definite be purchased through him. His attention to detail, knowledge of the car and customer service is by far the best ever. Mike always returns calls and e-mails immediately and is always there for his loyal customers. We look forward to purchasing No. 8 from Mike.
Both my wife and I have each been BMW owners for many years and have the good fortune to get all of our cars from Mike Appling. Year in and year out he is the best. Always available, always flexible and always fair. Living an hour away from Athens, we just call Mike, discuss the options, place the order and the new car arrives a short time later. Simple and straightforward. We wouldn't consider going anywhere else for our BMWs and have told anyone who asks to just call Mike.
We've been dealing with Mike for many years and will continue to do so. He's the best at what he does; thoroughly knows his product but better than that knows and cares about his customers. His customer loyalty says it all.
Mike Appling is absolute pleasure to work with. I bought my first BMW for my daughter from him after talking to him about it for quite a while and we have been extremely pleased with the whole experience. I would highly recommend Mike and Athens BMW to anyone. Easiest car buying experience I have ever had. Mike is extremely friendly and knowledgeable and great to deal with.
I have purchased 9 or 10 BMW's over the years from Mike Appling at Athens BMW. He goes above and beyond for his clients to make the car buying experience easy and provides exceptional service before, during and long after the sale. Anytime I have ever needed anything, or taken my cars in for service he always makes a point to check in and make sure everything is being handled. I know one thing for sure, people buy cars from people not dealerships, and Mike is a prime example of why!
I have lost count of the cars that I have bought from Mike Appling and Athens BMW. Somewhere around 14 as I have bought them for my daughter and her family as well. At age 71, I have been driving BMWs for over 27 years and have had to deal with many dealers in Atlanta. Just decided to switch to Athens BMW because of the professionalism of Mike Appling and how straight forward he was on the first transaction. He never over promised, always delivered the product on time, always kept me informed of the earliest I could purchase... read more
Frequently asked questions about BMW
How is BMW rated?
BMW has a 4.8 star rating with 1,374 reviews.
When is BMW open?
BMW is open now. It will close at 6:30 p.m.