Senior Field Marketing Manager at Birdeye in Palo Alto, CA, United States - Apply now!

Senior Field Marketing Manager

Location: Remote; Preferred locations: Bay Area, California or Dallas, Texas

Reports to: VP of Demand Generation Direct Reports: 1 Field Marketing Manager (located in the US)

About Us: Birdeye is a leader in customer experience and reputation management. We help businesses of all sizes grow by delivering better customer experiences. We are expanding our field marketing efforts significantly for FY25 and are seeking a Senior Field Marketing Manager to drive field event programs, pipeline growth, and annual contract value (ACV).

Role Overview:

As the Senior Field Marketing Manager, you will lead and scale our field marketing initiatives across key regions, with a primary focus on driving pipeline and accelerating deal velocity. You’ll manage the existing Field Marketing Manager while developing and executing creative, ROI-driven field marketing strategies and guerrilla marketing tactics.

Key Responsibilities:

• Own and Build Field Marketing Strategy: Take full ownership of the field marketing strategy for North America, from planning to execution and optimization, ensuring alignment with sales, demand gen, and broader go-to-market objectives.
• Guerrilla and Geo-Fencing Marketing: Lead the creation of innovative guerrilla marketing strategies and geo-targeted mobile campaigns that capitalize on major events and audience concentration, driving post-event engagement (e.g., dinners, meet-ups).
• Cross-functional Collaboration: Work closely with sales, product marketing, customer success, and demand gen teams to localize and adapt field marketing efforts to target personas and territories.
• Event Execution and Measurement: Plan, execute, and measure field marketing events, roadshows, and trade shows with a strong focus on driving pipeline and accelerating deals. Track key event metrics, such as lead flow, pipeline contribution, and overall ROI.
• Team Leadership: Lead, coach, and mentor the Field Marketing Manager, ensuring effective teamwork and scaling the field marketing program across multiple regions.
• Innovative Program Development: Continuously refine field marketing tactics and programs, experimenting with new marketing approaches and tools (tactical dinners or lunch and learns, regional campaigns, etc.) to increase impact and engagement.
• Reporting and Optimization: Establish processes for tracking and optimizing field marketing performance, providing regular reports on lead generation, pipeline contribution, and ROI to leadership.
• Budget Ownership: Manage the field marketing budget, making data-driven decisions to allocate resources effectively and maximize return on investment.

1. 6+ years of field marketing and/or account-based marketing (ABM) experience, ideally in B2B SaaS or technology companies. At least 2+ years of leadership experience managing teams or field marketing programs.
2. Experience marketing to various personas, including Marketing, Operations and C-level decision-makers. Strong ability to adapt product marketing messages and growth campaigns for specified personas and territories.
3. Proven track record of managing and scaling multiple field marketing campaigns simultaneously while balancing timelines, budgets, and regional variations.
4. Strong project management skills with a high level of autonomy, attention to detail, and the ability to work in a fast-paced, dynamic environment.
5. Experience in cross-functional collaboration, working closely with sales, demand generation, product marketing, and customer success teams to align field marketing efforts with revenue goals.
6. Proficiency in marketing automation and CRM tools, such as Salesforce, Marketo, and other MarTech platforms, to track and optimize marketing programs, pipeline generation, and ROI.
7. A data-driven marketer who is comfortable reporting on key performance indicators (KPIs), lead flow, and event ROI, and using this data to iterate and improve future initiatives.
8. Ability to travel up to 30% for field marketing events, both within North America and potentially other regions.
9. Experience managing budgets for field marketing campaigns, ensuring efficient use of resources and maximizing return on investment.