About the Author

Somya is a Content Editor at Birdeye with 9+ years of experience in content management, primarily supporting B2B SaaS brands. She brings a strong command of content strategy, SEO, GEO, and editorial planning, along with a sharp eye for crafting narratives that engage and convert. Over the years, Somya has helped scale content operations, optimize digital presence, and drive organic growth & AI visibility for fast-paced tech companies. When she’s not writing or immersed in editorial calendars, you can find her playing with her dog, Kaizer. Connect with Somya Yesodharan on LinkedIn.