“Be where your customers are” is more than just a basic principle of marketing. It is the foundation of effective marketing, delivering a quality customer experience, and establishing a competitive differentiator.
Consumers have a wide array of channels to choose from when engaging with businesses. But, chat is one of the leading channels for attracting new customers. 69% of shoppers in the US demand chat features from a business.
However, this communication channel has a big issue: live chat is difficult to scale. When you reach a certain volume, one-to-one communication becomes too expensive. That’s why more and more businesses are investing in chatbots – more than 80% of businesses plan to implement chatbots for converting leads this year.
Chatbots represent a huge opportunity for you to leapfrog your competitors, with minimal investment. They provide a conversational way for you to convert website traffic into sales-qualified leads while offering support 24/7.
Let’s dive into 8 best practices that you can start using today to convert more leads with chatbots.
Get started with Robin: Birdeye’s chatbot for converting leads
Generate leads 24/7 with Birdeye Webchat
Birdeye Webchat is extremely versatile and loaded with all the functionality that you need to manage interactions with your website visitors and convert them into paying customers. Make your customer’s queries a top priority and deliver an exceptional customer experience. Over 60,000 businesses use Birdeye to generate more leads, delight more customers, and accelerate growth.