How GreenEarth Cleaning Grew Social Reach 8X and Drove 29K+ Clicks

Coordinating social media across hundreds of independently owned dry-cleaning locations proved to be a logistical headache. The GreenEarth corporate team managed a centralized platform to push out national content, but franchisees had little to no visibility into what was being scheduled on their behalf. 

As a result, posts were frequently duplicated, messaging was inconsistent, and owners sometimes unknowingly repeated content. This not only diluted the brand’s message but also led to confusion and missed opportunities for local engagement.

To bring order to the chaos, GreenEarth adopted Birdeye Social AI. This allows the corporate team to coordinate national campaigns while giving franchisees access to view, plan, and post local content. 

Dynamic tagging ensures content is automatically localized by store, and the publishing calender prevents duplication or post conflicts. The result is a streamlined and collaborative system that empowers every location to participate effectively in social media marketing. Since launching Birdeye, GreenEarth has achieved over 1.9 million impressions, reflecting an 833.2% increase in reach across platforms.

GreenEarth also introduced Birdeye’s Brand AI to help franchisees stay on message, even if they didn’t have a background in marketing. By embedding tone and brand guidelines into the system, franchisees are able to generate content that reflect their voice with minimal effort. 

This gives local owners the confidence to contribute without fear of going off-brand, allowing them to focus on visuals and community relevance while maintaining consistency across locations. Thanks to this support, GreenEarth’s total social audience grew to 7.6K (+150.7%).

Beyond improving the day-to-day, Birdeye has become a key part of GreenEarth’s new location launch strategy. New franchisees now benefit from a ready-made marketing system from the moment they open their doors. 

One location recently grew its follower count from 10 to more than 500 in a matter of weeks, something that would have been difficult to achieve previously. This early traction reflects broader network-wide success. GreenEarth has recorded 85.9K engagements, a 1687.4% increase since adopting Birdeye.

With increased reach and stronger engagement, GreenEarth has seen meaningful action across its social channels. In just a few months, they have driven 29.4K post link clicks, turning passive views into real business interest. These clicks direct users to services, promotions, and store profiles, offering franchisees measurable value from their content efforts.

Birdeye has also helped align the customer journey across their network. Whether someone is interacting with a long-established location or discovering a newly opened store, they experience consistent branding and messaging. This reliability boosts customer trust and reinforces GreenEarth’s reputation across communities.

Before Birdeye, GreenEarth’s social strategy was fragmented and difficult to manage. With no visibility or consistency, both corporate and franchise teams struggled to build engagement or see meaningful results. Today, GreenEarth operates with a unified platform that delivers measurable outcomes. With AI-powered tools, national coordination, and franchise-level empowerment, the team has transformed its social presence into a scalable growth engine.

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