How Mecca Property Management Enhances Resident NPS Score by 54% with Birdeye Surveys Integrated with AppFolio

Mecca Property Management faced challenges in efficiently gathering and utilizing customer feedback. They needed an automated solution to customize surveys for residents to improve services and processes. Birdeye Surveys, integrated with their existing property management platform AppFolio, provided the perfect solution.

Facing challenges with manual and generic survey methods, Mecca Property Management turned to an integrated solution. By combining AppFolio’s powerful property management system with Birdeye’s customizable surveys, Mecca transformed its feedback process:

• Automated Triggers: Surveys are now automatically dispatched following key events such as move-ins, work orders, and lease renewals.
• Unified Data Flow: Survey responses are integrated directly into Mecca’s dashboard, aligning resident feedback with occupancy, financials, and review data for a comprehensive view.
• Real-Time Analytics: Immediate insights from detailed, tailored surveys empower proactive decision-making and service improvements.

At the heart of this integration is the ability to customize surveys to capture the nuances of the resident experience. Birdeye’s flexible survey builder allows Mecca to design specific feedback tools for various interactions:

• Move-In Impressions: Capture first impressions to set the stage for long-term satisfaction.
• Service Follow-Up: Gather detailed feedback on maintenance requests to continuously improve service quality.
• Event Engagement: Assess interest in community events with targeted surveys with tailored follow-ups for future planning.



This precise, targeted feedback replaces the one-size-fits-all approach, offering actionable insights that drive continuous improvement.

The synergy between Birdeye and AppFolio has redefined resident engagement for Mecca Property Management:

• Higher Satisfaction: Residents appreciate the proactive and personalized feedback process.
• Proven Results: A 54% increase in NPS promoters within six months reflects the effectiveness of this strategy.
• Community Focus: Detailed insights enable the team to design community events and services that resonate with residents, fostering a deeper sense of belonging.

AppFolio’s comprehensive platform centralizes crucial data—merging survey insights with occupancy metrics, financial performance, and online reviews. Advanced analytics, including sentiment and keyword analysis, reveal trends that help Mecca make swift, strategic decisions. This holistic data approach has elevated property reputation, contributing to an impressive average rating of 4.5 stars across all sites.

Mecca Property Management enhances feedback collection by integrating Birdeye’s automated, custom surveys into daily operations. This data in their business intelligence dashboard enables informed, data-driven decisions. That way, Mecca can improve both property management and resident engagement. Birdeye Surveys works in harmony with AppFolio to boost Mecca’s operations and resident satisfaction.

To learn more about integrating with Birdeye, reach out to brandonflynn@birdeye.com today!