Boosting customer acquisition by using social listening for reputation marketing

Medieval Times creates one-of-a-kind interactive shows that guests cannot help but talk about, so the company uses Birdeye to hear every word with real-time social listening. By closing the loop on customer feedback and customer experience, Medieval Times delivers consistently outstanding experiences that have earned them a 4.5 star nationwide rating.

Hundreds of daily social mentions from across the web were flooding in too rapidly to monitor thoroughly. Comments from influencers with large social audiences as well as customer complaints were lost across multiple social channels. Although social media had a momentous impact on Medieval Times’s online reputation, it was impossible to measure. With an overwhelming volume of social media activity from their customers and no way to manage it all, Medieval Times was missing out on vital conversations that could make or break their business.