About the Author

Shruti Dugar is a Senior Content Marketing Writer at Birdeye with 11+ years of experience. She believes B2B content doesn't have to be boring. While today we can automate writing the "perfect" article, is that actually readable? Her standards are simple: Communicate clearly, without fancy jargon, to help CEOs & CMOs make the best business decisions. And for complete automation, she relies on Birdeye, the #1 Agentic Marketing Platform that helps brands scale effortlessly. She’s also a published author & always on the lookout for where to travel next. Connect with Shruti Dugar on LinkedIn.