Dental marketing Australia: Complete guide for dental practice growth in 2025

Dental marketing Australia is the key to unlocking growth, building a loyal patient base, and attracting clients for high-value services. While most practices realize its importance, marketing for dentists has its own challenges, requiring a specialised dental marketing partner to step in. 

The right dental marketing service provider can help your practice move from relying on word-of-mouth referrals to leveraging intelligent GenAI solutions to completely dominate local searches and other discovery channels. 

In this blog post, we discuss the top strategies for dental marketing Australia and how to choose a partner who can seamlessly deliver those for your growing multi-location practice. 

Why must dental practices in Australia invest in marketing in 2025? 

Today, most patients primarily discover dental practices by searching online across Google, Bing, Facebook, and other listing directories. Even with friends and family recommendations, potential patients still seek out a dental clinic’s online profiles on Google, social media, and local business directories to verify reputation, services, and overall fit. This is why, investing in marketing ensures your dental practices show up where it matters most. 

Investment in digital marketing has reaped many benefits for Australian dental clinics. Here are a few to note: 

Boost brand awareness via search and social media 

Marketing campaigns that strengthen Google business listings, social media accounts for each location, PR, and informational content efforts ensure you appear where your audience is looking.

Even if someone isn’t actively seeking treatment, consistent brand visibility builds familiarity. And when the need arises, that familiarity makes conversion easier.

Attract patients for niche and high-value dental services

The dental healthcare space is undergoing a transformation, with patients becoming more discerning over non-essential or cosmetic procedures. This change mandates dental practices to work 10x harder to secure patients for niche and similar high-value procedures. 

Positioning your dental practice as a trustworthy and reputable service provider via marketing can help you bridge the gap and fill your appointment books with high-ticket dental services. This helps your practice thrive in competitive markets. 

Retain existing patient base by outshining competitors 

Even the most loyal patient may switch practices if they feel a better provider is in the market. This makes it important for your dental practice to rank higher on Google search, get more positive reviews, and have a stronger social media presence than your competitors. 

Marketing is not just for attracting new clients to your clinic; it can also go a long way in re-establishing your worth to the existing patient base. 

Improve the bottom line with filled waiting rooms and busy doctors

Ranking in the top three local map pack results directly translated to more phone calls, direction requests, and appointments. Investing in search marketing ensures that your clinics fill waiting rooms, keep your doctors busy, and have a steady patient flow coming your way. 

You can also integrate patient outreach into your marketing with automated reminders, seamless appointment booking, and AI chatbots with predetermined responses. 

Dental marketing is now an ecosystem, and success lies in a comprehensive marketing plan that brings together SEO (search engine optimisation), reputation, reviews, and social media under one clear plan. For Australian clinics, that means working with dedicated dental practice growth partners that can help them move faster, act smarter, and compete at scale.

How to find the right dental marketing specialists in Australia? 5 things to look for 

The dental industry requires a nuanced understanding of applying proven online marketing strategies within the constraints of the landscape. Dental marketing companies must balance accounting for advertising guidelines, changing patient requirements, and the overall discovery process for best results. 

Here is what an agency or a dental clinic chain must look for while finalizing a dental marketing service: 

1. Proven results – The ideal dental marketing company must have expertise in helping Australian dental practices improve their online visibility, search rankings, online reputation, and social media presence. Ask for case studies, testimonials, and references. Even if they don’t have direct experience, look for transferable expertise that may come in handy. 
2. Industry-expertise – The dental marketing company you work with must know the Australian dental industry better than you. An industry leader like you needs an expert who understands what drives patients, what strategies boost authority, and how to deliver campaigns that outperform competitors. 
3. AI capabilities – Scaling multi-location marketing campaigns is just not possible without cutting-edge GenAI technologies helping dental practices create content, enhance distribution, and gain insights from every patient touchpoint. 
4. Implementation support – Thriving dental clinics seldom have the time to set up new tools, processes, and strategies. They need dental marketing experts who can come in and ensure that your practice is on the path to success. 
5. Pricing – While the features must take centre stage in such a decision, pricing is a critical factor too, as it impacts your overall bottom line. Choose tools that customize pricing plans, allow you to choose between long-term and short-term contracts, and offer multiple services within packages for ease. 

“Our experience has been great so far. We find the software very helpful, especially for communicating with patients. The team had already been using Core Practice before I joined, and I now use it daily. I would rate Birdeye’s integration with Core Practice highly—the process was smooth and has worked seamlessly since we came on board.”

Drishti B, Administrator, Good Smile Dental 

Top 5 dental marketing strategies for Australian dental practice owners to accelerate growth 

Leverage trust at scale with patient review management 

In Australia’s trust-driven healthcare system, reviews are critical for success. In addition to other digital marketing strategies allowing clinics to reach their clients, customer reviews help potential patients make a final decision. 

Patient reviews cement credibility, showcase the best features of your practice, help improve local search rankings, and allow clinics to exhibit their dedication to patient experience. This is especially critical for multi-location dental practices requiring stronger patient acquisition strategies to scale individual locations and the overall brand. 

AI review management tools like Birdeye help simplify dental review management across locations by –

• Automating review requests via SMS and email.
• Alerting staff of negative reviews. 
• Generating review responses with GenAI or templates as per individual brand preference. 
• Automatically sharing positive reviews on social media. 

Most Australian patients tend to leave feedback only when prompted. Birdeye’s personalised workflows ensure you don’t miss the moment, no matter when or which clinic they visit.

More reviews, better rankings, and stronger trust with every new location you grow without significant investment in online advertising. 

Build and manage consistent dental clinic listings to drive local discoverability

While most dental marketing agencies start by recommending a strong website with local keywords, one crucial step is often overlooked—optimising your presence on Google and other major listing platforms that help potential patients discover trustworthy Australian dental clinics. 

Your online listings are often the first touchpoint for prospective patients, and for multi-location dental practices. Therefore, accuracy across locations is everything. Inconsistent names, hours, or contact details can tank your Google rankings and send patients to the competition.

So while it is important to focus on website optimisation, do not sleep on robust listing management strategies. 

Birdeye simplifies search marketing for dentists with

• Centralised and automated listing management across Google, Healthshare, HotDoc, and other critical 50 directories. From one dashboard, you can push real-time updates to every location, reduce manual errors, and ensure your clinics are visible when patients search “dentist near me.”
• Manage accuracy across all multi-location dental clinic listings by allowing changes to go live across all listings with a single click 
• AI insights on listing performance, GMB listing optimisation, consistency, activity status, and local SEO performance to outrank competing clinics 

Boost online presence across multiple social media platforms 

For modern practices in Australia, choosing a dental marketing team that helps strengthen dental social media management has multiple benefits: 

• Strong brand recognition and awareness with social media content as the perfect TOFU (Top-of-the-funnel) lead generation and patient acquisition channel.
• Renewed focus on individual locations, with potential patients discovering clinics from the social media content.
• Improved trust in the brand with testimonials and reviews on social media channels working as social proof for the clinics.

But multi-location clinics often struggle with consistency. That’s where Birdeye Social steps in — helping you easily plan, schedule, and manage posts across locations. From AI content to localised promotions, Birdeye ensures each clinic stays active and aligned with your brand voice.

You can also monitor comments, DMs, and post performance from one dashboard — making it easy to engage your audience and adjust strategy in real time.

A scroll-stopping presence that drives visibility, trust, and growth — location by location.

Never miss a patient inquiry with AI webchat and a centralised inbox

Speed is everything in today’s digital client journey. When a prospective patient reaches out about pricing, hours, or availability, the first clinic to respond usually wins. But scaling a faster response and ensuring 24/7 availability can be challenging for dental firms managing multiple clinics. 

For multi-location practices, Birdeye’s Chatbot AI ensures every message — whether from Google, Facebook, or your website — is answered quickly, consistently, and professionally.

AI-powered chatbots capture leads 24/7, route queries to the right clinic, and deliver customised responses that match your brand’s tone. This way, instead of juggling DMs and form submissions across platforms, your team can manage everything from a single inbox, improving speed and clarity across locations.

Whether patients message after hours or midday, you stay accessible and responsive, without adding pressure to your front desk.

Fewer missed opportunities, faster response times, and a more seamless patient experience that drives conversions across every clinic.

Get real insights for smarter and faster dental practice growth

Guesswork doesn’t scale, especially across multiple dental clinics. To grow confidently, Australian dental groups need a clear view of what’s working, what’s not, and where to invest next.

Birdeye’s unified analytics dashboard gives your team real-time access to performance metrics across SEO, reviews, social, paid ads, and more — all broken down by location.

You can track review trends, pinpoint high-performing clinics, and calculate ROI from every marketing campaign. With this, you can move from outdated spreadsheets or siloed tools to actionable insights and drive better decisions.

Whether optimising local SEO or tracking appointment conversions, Birdeye helps you stay agile and accountable.

Data-backed clarity that delivers results across channels and empowers your enterprise to scale efficiently and invest where it counts most.

Birdeye X Australian dental practices: Results and Case studies 

Allied Dental Care

One of the most popular dental clinic chains, with five locations in Cockburn, Allied Dental Care has significantly improved its online visibility and conversion from search with Birdeye. 

Birdeye Results 

With Birdeye, Allied Dental:

• Streamlined review generation and management process to add almost 200 reviews in twelve months. 
• Capitalised on Google business profile to drive calls, website visits, and direction requests to their clinics. 
• Ranked higher in Google, leading to more Google business profile views and presence in non-branded discovery searches. 

Good Smiles Dental 

A comprehensive one-stop clinic for patients looking for various in-demand services, Good Smiles Dental had a lot to offer patients looking for dentists in Australia. And they made sure they reached their target audience base with Birdeye. 

Birdeye Results 

With Birdeye, Good Smile Dental: 

• Added almost 100 reviews in a year. 
• Improved profile impressions, built a strong online presence, and ensured accuracy in the Google Business Profile.
• Increased direction requests, phone calls, and direction visits from Google. 

7 Pearls Dental 

A specialist in niche dental services, 7 Pearls Dental, located in Wickham, is a sought-after brand. Their commitment to providing a superior patient experience sets them apart from their competitors. Birdeye’s all-in-one customer experience and reputation management tools ensured their brand value and awareness grew across major channels. 

Birdeye Results 

With Birdeye, 7 Pearls Dental : 

• Generated and managed almost 200 reviews in a year. 
• Managed a unified inbox of 5.3k patient interactions. 
• Achieved a 200%+ increase across phone calls, website visits, direction requests, and other engagement factors.
• Leveraged their Google presence with Birdeye Listings AI to see an average of 400% increase in profile views and discovery searches.

The role of AI in dental marketing success

From generating more patient leads to saving time on admin, AI helps multi-location dental practices streamline marketing, enhance visibility, and improve patient experiences at scale.

1. Automate review requests to boost online credibility

Review collection doesn’t need to rely on front-desk reminders anymore. With AI, practices can automatically trigger review requests post-appointment, when patients are most satisfied. 

Birdeye’s GenAI engine ensures these requests are timely, personalized, and optimised for higher conversion rates. Dental clinics using automation tools have reported a 25% increase in review volume and a 15% higher response rate, driving visibility and trust.

2. Scale your content with AI-generated social posts

Keeping up with content demands on Facebook, Instagram, and Google Posts can be overwhelming, especially across locations. 

Tools like Birdeye Social AI let dental teams auto-generate branded posts, schedule them ahead of time, and publish them when engagement is highest. You can even localize content by suburb or clinic, keeping your marketing relevant and consistent​.

3. Use AI to respond to reviews — instantly and smartly

Instead of struggling to manually respond to every review, Birdeye’s Review AI drafts responses based on tone, sentiment, and keywords. Clinics can maintain a human touch while saving hours each week. 

You can also personalize replies for complex cases or translate responses into the patient’s native language — all while boosting your local SEO rankings​.

4. Deploy AI-powered webchat to capture leads 24/7

Birdeye’s AI chatbots handle real-time inquiries — from treatment options to appointment availability — even after business hours. These bots provide instant, helpful answers and convert site visitors into bookings. 

They integrate seamlessly with your inbox, routing complex queries to human agents while keeping your tone aligned with your brand.

5. Predict trends and patient behavior with analytics

AI doesn’t just look at what’s happened — it forecasts what’s next. Birdeye’s AI insights help identify cancellations, no-shows, or patient churn trends. 

You can optimise campaigns, spot referral opportunities, and adjust strategy by location. Clinics that adopt AI-driven dashboards can track patient sentiment, campaign ROI, and identify top-performing locations in real-time.​

AI isn’t replacing your team—it’s empowering them. With smart automation and data-driven insights, dental practices in Australia can better engage patients, make faster decisions, and unlock growth opportunities across every location.

Conclusion: Smarter dental marketing starts here

From search to scheduling, patient expectations have changed, and dental clinics in Australia can’t rely on outdated tactics to grow. Today, your success depends on how visible, responsive, and trustworthy your practice appears online.

The good news? With the right mix of dental marketing solutions — supported by automation, AI, and local insights — you can consistently attract new patients, build long-term trust, and scale without adding pressure to your team.

FAQs: Dental marketing in Australia

Grow your dental practice in Australia with Birdeye 

Scaling a dental practice today isn’t just about great care but smart, consistent visibility across every location. Birdeye is the trusted growth platform for Australian dental brands and dental marketing agencies, delivering everything you need to attract, convert, and retain patients at scale.

Here’s how Birdeye helps multi-location dental practices thrive:

• Listings Management: Keep your clinic information accurate and consistent across Google, Healthshare, HotDoc, and 50+ directories to boost local SEO and patient discovery with Listings AI
• Review Management: Automate review requests, monitor patient feedback, and respond effortlessly with Reviews AI — building trust and improving rankings.
• Competitors AI: Benchmark against nearby dental clinics, uncover gaps, and gain competitive insights with Competitors AI to stay ahead.
• Insights AI: Analyse patient feedback across reviews and surveys with Insights AI to spot trends, identify service gaps, and drive smarter decisions.
• Surveys: Collect real-time feedback with Surveys AI to custom surveys that measure patient satisfaction and experience across all locations.
• Webchat: Turn website visitors into booked appointments with an AI-powered live Chatbot AI available 24/7. 
• Messaging: Manage SMS, email, and social media inquiries from one central inbox with Messaging AI — ensuring faster, better communication across all your clinics.

Whether you manage a growing network of clinics or support dental clients as an agency, Birdeye for Dental offers the complete suite to drive patient acquisition, reputation, and retention — all in one platform. 

Ready to accelerate your practice growth? Watch a free demo now.