Retailers who sell online know that their customers search for products and read reviews before they make a purchase. In the quest for more patients, your dental office marketing efforts can leverage some of the best tools and techniques of retail. Here are a few lessons that can be borrowed from successful retailers.
The importance of reviews
Online retailers pioneered and are perfecting the art of getting customer reviews for their products and business. Similarly, as a dental practice, you too should understand that prospective patients will be looking at reviews for dentists in their area before they book an appointment. Positive reviews will in turn create a positive online presence and bring more internet traffic to your website.
Listen to your patients
Product manufacturers and retailers spend time understanding the needs and concerns of customers. Similarly, dentists can listen to what patients are writing about their own and competitor’s dental clinics. You can see how your dental practice stacks up against the competition. You can also learn what services patients are looking for. This way, you will have data to better position your dental practice and services. You can target the right audience and increase the number of patients who come to your office through your dental office marketing strategies.
Make sure your patients can find you
When searching for a product online, you will find information about the product along with details of retail stores carrying that product. This happens because retailers claim their business on all major listings websites and optimize them to rank well on online searches. You can claim your dental practice on listings websites and optimize it by including information on the services you offer. You should also check all listings already on the internet and guarantee that they have your updated and correct contact details.
Listen to customers
Retailers and product manufactures monitor what their customers and prospects are saying on the internet. Evaluate common and frequent concerns on social media platforms and review websites. If there are continuous concerns, make changes so that issues don’t escalate into negative reviews. When analyzing your competitor’s reviews, gain valuable insight about areas they struggle with. This will tell you where you could provide better service than your competition. Such dental office marketing efforts keep you ahead in the game.
Online reputation management is critical to the success of all businesses. BirdEye offers a set of tools that allow you to take complete control of your dental practice’s online reputation. Sign up for a free trial and see how managing your online reputation can help you get more patients to your dental practice.