Do online reviews matter? Yes. Here’s why:
Online reviews, such as Facebook and Google reviews, are the most powerful form of word-of-mouth marketing. Before the digital era, businesses relied on family and friends sharing their business with their loved ones. Friends and family are still making those recommendations. They are just doing it on sites like Facebook, Twitter and Yelp.
Customers Trust Reviews
Customers trust the opinions of other customers. After all, a hundred 5-star reviews seem a lot more genuine than an advertisement where a business claims to be the best in the area.
The U.S. Bureau of Statistics’ data states that 93% of consumers regularly read online reviews, 85% trust online reviews as much as a personal recommendation, and 40% form an opinion after reading just one to three reviews. That’s a pretty powerful impact. And having positive word-of-mouth marketing is just the tip of the iceberg to having an effective digital strategy.
When customers can quickly and easily share their best and worst experiences, they open the door to help you connect and engage with them like never before. Online reviews matter, and are one of the most important strategies you need to master your digital footprint.
Reviews Help with SEO
Online reviews also help your business rank higher in relevant search results. According to Moz, reviews are the third-biggest factor determining search rankings. Remember, Google aims to give users the best results for their queries, whether it’s “how do I make an apple pie?” or “best dentists in my area”. Reviews show Google and other search engines that your customers value your services.
How Can I Use Reviews to My Advantage?
If you want to start using online reviews to grow your business, start sending review requests to your customers. Once you have online reviews, make sure to promote them on your social media accounts and your website. If you want more information on how you can start collecting and leveraging reviews, check out our guide to online reputation management.
From Amazon to local businesses, everyone needs reviews. If you think that reviews about your business don’t impact your revenue, think again.