From tasks to outcomes: The next era of ROI-driven agentic marketing starts with Birdeye

The marketing funnel we’ve known for decades is being rewritten. What once looked like a neat progression from awareness to consideration, to purchase, is now blurred, fractured, and far more competitive. 

If your brand isn’t present in these moments of discovery and decision, you’re invisible. And even presence alone isn’t enough. In today’s landscape, speed, consistency, and measurable outcomes determine who wins.

As Naveen Gupta, Chief Executive Officer, Birdeye, reminded us during his keynote at VIEW 2025:

“Today’s customers expect seamless, personalized experiences at every touchpoint, and they expect them instantly.” 

That single sentence captures the shift marketers are grappling with: not just doing more, but doing it faster, smarter, and in a way that proves results.

That’s why this blog goes beyond theory. Over the next few minutes, you’ll discover how marketing automation has evolved and Birdeye’s 10 AI Agents that are designed to give a measurable business impact. 

Visibility → Competition → Outcomes: The new marketing funnel

The customer journey isn’t linear anymore; it’s unpredictable, fast, and fiercely competitive. One moment they’re asking Google or Siri, the next they’re scrolling Instagram, checking Yelp, or even consulting ChatGPT.

This Agentic AI Marketing Funnel captures that reality: first, businesses must be visible wherever customers look; then they must compete on speed, content, and reputation; and ultimately, they must prove outcomes, conversions, revenue, and booked dollars.

But visibility and competition alone won’t win the market. What truly matters is connecting every stage of the journey back to measurable growth. 

That’s why Birdeye built Agentic AI to move beyond task automation and deliver outcomes that marketing leaders can see, measure, and scale.

From tasks to outcomes: The era of Agentic AI

For years, marketing automation focused on efficiency. It gave businesses tools to schedule posts, send bulk emails, and manage repetitive tasks.

Helpful, yes — but limited. These systems checked boxes, yet rarely proved the business outcomes leaders care about: being discovered by new customers, elevating brand reputation, driving revenue, and scaling growth. 

Agentic AI changes the equation. Instead of automating tasks, Birdeye’s Agentic AI Agents are designed as always-on growth teammates, intelligent, brand-trained specialists that work across the customer journey to deliver measurable impact.

Powered by Birdeye’s proprietary Brand AI and Industry AI, these agents operate with context, consistency, and precision. They don’t just execute; they connect every action back to results:

• Discoverability across search engines, business listing sites, and AI platforms.
• Brand elevation through consistent visibility and engagement.
• Revenue growth is tied directly to conversions and booked dollars.
• Customer loyalty is built through personalized, timely responses.
• Business expansion achieved by scaling across locations with ease.

The 10 Birdeye AI Agents powering the marketing ecosystem

As Naveen Gupta, CEO of Birdeye, said during his keynote: “With Agentic AI, we’re giving brands the power to show up everywhere, speak in their true voice, and execute autonomously.”

This vision comes to life through a suite of ten Agentic AI Agents, each solving a specific challenge in the funnel and, together, forming a connected ecosystem for growth.

Let’s understand each of these agents in detail. 

1. Listings Optimization Agent

Think of this as your always-on local SEO strategist. The Listings Optimization Agent ensures your business information, from name and address to categories and keywords, is accurate, consistent, and optimized across every directory that matters.

It doesn’t just correct errors; it proactively recommends keywords, services, and competitive insights to boost your ranking. 

The outcome? Higher visibility in both search and AI-driven queries, more clicks, and more conversions.

2. Social Publishing Agent

Great content wins attention, but creating it consistently requires a significant amount of time. The Social Publishing Agent automates this process by analyzing trending topics, competitor posts, holidays, and your brand’s top-performing content.

It then crafts on-brand posts, schedules them for peak times, and even allows human approvals when needed. 

The result is a steady stream of engaging, high-performing content that grows impressions, followers, and engagement, without the late-night scramble to “just post something.”

3. Social Engagement Agent

Every social comment, DM, or mention is a chance to win a customer or lose one. The Social Engagement Agent ensures no message gets missed. 

It triages conversations, filters out spam, routes essential issues to the right team, and generates empathetic, on-brand responses instantly.

The outcome is faster response times, reduced manual effort, and improved conversions from social channels. Instead of drowning in notifications, your team can focus on building genuine connections.

4. Review Generation Agent

Positive reviews are the currency of trust. Yet most customers won’t leave one unless prompted. The Review Generation Agent is your growth engine for reputation. 

It automatically identifies gaps (such as platforms with few or outdated reviews), selects the most suitable channel (SMS, email), and sends personalized review requests at the optimal time. It even sends friendly reminders. 

The outcome? A steady flow of authentic, positive reviews that fuel visibility, boost SEO, and strengthen your reputation across platforms.

5. Review Response Agent

Every review deserves a thoughtful response, but at scale, that’s nearly impossible. 

The Review Response Agent solves this by instantly drafting empathetic, brand-aligned replies to every review. Positive reviews receive quick appreciation, negative reviews receive carefully crafted replies, and sensitive cases are flagged for human review. 

The result: faster responses, consistent tone across locations, higher customer trust, and improved local SEO. Your brand consistently shows up as attentive and authentic.

6. Lead Generation Agent

Leads don’t wait, and if you’re slow, they’re gone. The Lead Gen Agent ensures you never miss another opportunity. It captures inquiries across multiple channels, qualifies intent, guides customers through workflows such as bookings, and escalates for manual review when necessary. 

The outcome? More captured leads, faster response times, and reduced workload for your team, all while keeping conversations alive and prospects engaged.

7. Campaign – Contact Segmentation Agent

The difference between a good campaign and a great one is targeting. The Contact Segmentation Agent automatically builds precise audience segments based on real-time customer data. 

Whether it’s grouping by behavior, purchase history, or engagement level, this agent ensures your messages land with the right people at the right time.

The outcome: higher engagement, better personalization, and a more substantial ROI from every campaign.

8. Template Agent

Designing emails or campaign templates can often consume precious time. The Template Agent changes that by instantly generating high-converting, brand-consistent templates. 

Whether it’s for email campaigns, promotions, or follow-ups, this agent ensures designs are optimized for engagement while staying true to your brand’s look and feel. 

The result: faster campaign launches, consistent branding, and better engagement without design bottlenecks.

9. Reporting Agent

Reporting shouldn’t take hours of digging through dashboards. The Reporting Agent translates your data into instant, actionable insights.

Simply ask a business question in natural language: Which locations had the highest review growth this month?

Then, it surfaces clear answers. The outcome is smarter, faster decisions, less time spent building reports, and direct visibility into the ROI of your marketing.

10. Custom Agent

No two businesses are alike, and neither are their challenges. 

The Custom Agent enables you to design your own AI agent tailored to specific workflows, goals, or data integrations unique to your organization. 

Whether it’s creating a specialized reporting flow, automating a niche campaign, or building a customer experience workflow, the Custom Agent adapts to meet your needs. 

The outcome: total flexibility and efficiency, with AI tailored to your unique growth objectives.

FAQs on agentic marketing 

Ready for the marketing agent revolution?

Marketing is entering its next era: one where tasks no longer define success, but outcomes do. Birdeye’s Agentic AI represents a bold step forward: intelligent agents that act as true partners, not just tools, in driving measurable business growth.

“These intelligent AI agents become the drivers of stronger business outcomes, helping brands accelerate growth, deepen customer loyalty, and outperform the competition.” 

- Naveen Gupta, Chief Executive Officer, Birdeye 

The only question now is: are you ready to lead the local revolution?