Business listings sites help you attract more customers and rank higher in search. Let’s talk about why business listings management matter and list the top 45 business listing sites you should be on if you are a business in USA. Here’s what you’ll find in this article.
Table of contents
- What is a business listing?
- Why listings matter
- Additional business listing optimization tips
- Add your business to online directories
- Popular free business listings
- More free listing sites…
- How to get the most out of business listing sites
- FAQs about business listing sites USA
- Get Started with Birdeye
Before we get into the best business listings for United States businesses, let’s take a closer look at optimizing your online business listing for SEO. In this 11-minute audio guide, you’ll learn key tactics and tips to optimize your business listings for SEO that will boost search ranking, drive more traffic and grow your business like never before. You’ll also discover the SEO value of listings; how increasing referral traffic through reviews can improve rankings; why errors in local listing management are a problem if they go unresolved over time; plus much more.
What is a business listing?
A business listing is an online directory that provides information about local businesses. The listing includes the business name, address, and phone number. It may also include a brief description of the business, hours of operation, photos, and reviews.
Business listings are a valuable resource for consumers, providing them with an easy way to find businesses in their area. They are also beneficial for businesses, as they help to improve visibility and attract new customers.
Why listings matter
Business listings sites help your business in a couple of ways. Let’s go over them.
Business listings help customers discover you
Customers who are interested in coming to your business usually need a few pieces of information. At a minimum that is your name and address, but it can also be contact information like a phone number or an email address.
Chances are customers might even want to see what your business looks like with a photo or video, and probably want to know what other customers think about your business through online reviews.
Luckily, business listings sites give you the opportunity to give all of this information to your customers. More information available to prospective customers means more people willing to pay you a visit.
But that’s not all…
Business listings help you rank higher on the local map pack
Here, you can see an example of a Google map pack. This is what shows up when you type up a search query like “immigration attorney Houston”.
This map pack is dependent on three factors: distance, relevance, and prominence. So how does Google determine your distance? By seeing your business’s address across the Internet. The more consistent your listings across sites, the more confident Google is that they have the right information.
Once you have the correct listing information, rank higher up in the map pack more and attract more customers.
Additional business listing optimization tips
Outside of optimizing for Google’s map pack, there are a few other things you can do to improve your business listing on a listing website. For starters and probably the most important step, make sure the information on your listing is accurate and up to date. Incorrect or outdated information can hurt your search engine ranking as well as push potential customers to look elsewhere.
Second, make sure you’re listed on the major listing websites. This includes Google Business Profile and Bing Places for Business, as well as any other relevant industry-specific websites. Finally, take the time to write a compelling description of your business, and be sure to include relevant keywords within that description. This is your chance to really sell yourself and using keywords helps search engines identify you as a good fit for a customer’s needs.
Add your business to online directories
Customers today often turn to the internet first when they’re looking for a new restaurant, dry cleaner, or any other type of business. This means it’s important to make sure your business is easy to find online. Luckily, there are many listing websites that make it simple to get your business information out there.
All you need to do is head over to the listing website of your choosing and create a profile for your business. This is where you can input your business details such as your contact information, hours of operation, and address. You can also add photos, and a description of your business, and import customer reviews. Once your profile is created, customers will be able to find your business when they search for keywords related to what you offer.
So now, let’s take a look at 45 listing sites that you need to know about.
Popular free business listings
Chances are that you’ve heard of Google. The search engine giant also happens to be the biggest review site on the Internet.
Learn how you can set up your Google Business Profile.
Facebook currently has more than 2 billion monthly active users, or somewhere around a third of the global population. As you might expect, having a business profile is probably a good idea.
Learn how to set up your Facebook business profile.
- Yellow Pages
The phone book might be dead, but the Yellow Pages website is still surviving and thriving. The site averages more than 13 million monthly active users every month.
Click here to claim your Yellow Pages profile.
- Apple Maps
Apple Maps is the default maps app on the iPhone and is used by customers all over the country. The next time an iPhone user is searching for a local business, make sure you’re there to capitalize.
Click here to claim your Apple Maps profile.
Manta is a site with products and educational services for small businesses. The site also has more than 5 million business listings.
Find your Manta listing here.
Better Business Bureau is a private nonprofit that gives grades to businesses across all industries.
LinkedIn is a professional social networking site that also contains company pages.
Citysearch is a general review site for local businesses.
Yahoo Local is Yahoo’s business listing service. To get a listing on Yahoo Local, you’ll need to use a trusted listings provider like Birdeye.
MapQuest is an online web mapping service like Google Maps that also has listings for local businesses.
Superpages is a business directory that has listings for businesses of all industries.
Yellowbook is a local listing site that contains listings for businesses of all industries.
Hot Frog is a local business directory containing listings for businesses of all industries.
Merchant Circle is a social networking site for local business owners that also contains listings for businesses of all industries.
Yellow Pages Goes Green is a local listing site that contains listings for businesses of all industries.
EZlocal is a local listing site that contains listings for businesses of all industries.
eLocal describes itself as a listing site that specializes in Home Services, Legal, Medical, Financial, and Insurance.
More free listing sites…
Here are 25 other sites, along with the links where you can claim or learn how to claim your business profile. Some of these sites are for all industries, while some only serve certain businesses.
Just like Google Maps, Uber’s map service contains listings for local businesses.
Avvo is an online review site for legal services.
Martindale-Hubbell and Lawyers.com are owned by the same parent company and both have reviews for lawyers.
Justia is a legal retrieval site that contains listings for law firms.
Zillow is the leading real estate marketplace that contains listings for real estate businesses.
Trulia is a subsidiary of Zillow where people can research homes and neighborhoods via posted recommendations before they buy, rent, or lease.
Realtor.com is a real estate listing website that contains listings for real estate businesses.
Healthgrades is a listing site for physicians, hospitals, and health care providers.
ZocDoc allows patients to book appointments for medical practices online.
Vitals lists all actively practicing physicians. Search for your name in the directory and claim your profile.
Cars.com is an online marketplace that lists car dealerships and auto body shops.
Carwise allows customers to get repair estimates from local auto body shops.
CarGurus allows consumers to buy and sell cars and find local dealerships.
DealerRater allows consumers to read reviews and do research on local car dealerships.
Angi (formerly known as Angie’s List) is a home services platform that allows customers to connect with quality local contractors. Angi allows pros to request reviews from customers as well as upload images of their work to help manage their reputation effectively and efficiently.
Homestars is a local listing site focused on businesses in the home services industry.
Houzz is a local listing site focused on businesses in the home services industry.
Booking.com is a travel site that allows consumers to book reservations for hotels.
The Expedia Group owns multiple websites such as expedia.com and hotels.com and provides listings for businesses in the travel industry.
Expedia acts as an online travel agent that helps people book all their worldwide travel needs.
Hotels.com helps travelers connect with over 325,000 hotel listings across the globe.
Orbitz can help you plan your vacation with an extensive listing of hotels, flights, car rentals, and more.
Airbnb allows guests to book listings all across the world.
OpenTable allows customers to make reservations and leave reviews for local restaurants.
Zomato provides information on local restaurants like menus and reviews.
Let’s take a second to talk about how you can make the most of your claimed listings.
How to get the most out of business listing sites
Once you’ve claimed your business listings, the work isn’t over. Let’s talk about how you can get more customers from your business listings.
Maintain your business information
Accurate business listings help you rank higher in Google local search and help customers discover your business. That makes it important that you keep your listings accurate over time, no matter what changes your business goes through.
A listings management service like Birdeye can help you maintain your listings through any changes. With Birdeye, all you have to do is type in your listing information and then you’ll
Collect more reviews
Customers trust reviews, which makes it important for you to collect reviews from your customers. Luckily, there’s an easy way to do this: send review request emails or texts to your customers. That way, all your customer has to do is click the button and write a review.
Birdeye allows you to send review requests to your customers automatically. There’s no need to write out individual texts or emails.
Monitor and respond to reviews
Since reviews are so important for your business’s reputation, it’s important that you know what your customers are saying on review sites.
In the Birdeye dashboard, you can monitor and respond to reviews from 150+ sites all over the Internet. When you want to respond to a review, all you have to do is type it out in the Birdeye dashboard. The response will appear on the site where the review was originally posted.
FAQs about business listing sites USA
Creating a listing for your business is an important step towards promoting yourself online and making it easier for customers to find you. When creating your listing, choose a platform that best meets customer expectations and then take the time to set it up correctly and accurately.
To create a free listing for your business on Google set up a Google Business Profile account, which is free and simple to do. Once that’s completed, you’ll be able to create your listing with all the necessary information – including your business name, hours of operation, contact information, customer reviews, and more.
The best local listing platform for businesses will depend on the type of business. Generally, the most popular local listing platforms are Google, Bing Places, Facebook, and Apple Maps. Each one should be evaluated to determine which is best suited for your specific needs.
A quick and effective way to advertise your business online is by using search engine marketing (SEM) such as Google Ads, or social media advertising through platforms like Facebook, Instagram, Twitter, and LinkedIn.
The cheapest way to advertise your business is likely through organic search engine optimization (SEO) and social media marketing. SEO helps optimize website content so that your website appears at the top of the search results. With social media marketing, you can reach a larger audience with your content without having to spend money.
Get Started with Birdeye
There might be dozens of listings sites for USA businesses, but with Birdeye you’ll have all the tools you need to stay on top of your online reputation across the Internet. Collect reviews, fix your listings, grow revenue, and be the best business.