Introducing Event Tracking With Webchat

Julian Alvarado

2 min read Last Updated Sep 9, 2020

Birdeye Webchat is a powerful tool that allows businesses to engage with site visitors in real-time and convert them into leads–not to mention improving existing customer satisfaction. 

Today, BirdEye is proud to announce the next evolution for Webchat, an integration with Google Analytics that allows businesses to understand:

  • How website visitors use the Webchat on their website 
  • A visitor’s journey on their businesses website
  • Wait times in chats for insights into why operators miss a chat

Businesses can use these insights to quickly make educated, data-driven decisions based on real-world data from prospective customers. After all, “you can’t improve what you can’t measure.”

Track customer engagement in Webchat in no time 

BirdEye event tracking integrates with Google Analytics in a simple, two-step process. All you need to do is add your business’ Google Analytics tracking ID to BirdEye’s dashboard and hit save! After that, events are tracked and reported automatically in Google Analytics.

What Webchat events does Google Analytics Track?

See what WebChat event tracking looks like for yourself!  

Don’t engage a prospective customer blindly. Know which page the visitor initiated a chat for context. 

In addition to event tracking in Google Analytics, Webchat’s new functionality allows businesses to find out the page on their website that a visitor initiated a chat; directly from the Inbox. This provides context for responders and helps them understand what web page the visitor was looking at before initiating a chat. 

Start tracking WebChat events today!

BirdEye Webchat event tracking enables businesses to make data-driven based on visitor interactions through an easy-to-use integration with Google Analytics. Ready to get started or want any more information? Reach out to support@birdeye.com today and one of our helpful staff will be happy to answer any of your questions.