BMW's cover image

This profile has been claimed by the business owner or representative.

BMW

4.3

About this business

Location details

540 US Highway 1, Edison, NJ, 08817, United States

Get directions
WeekdayScheduleStatus
Mon9:00 a.m. to 8:00 p.m.
Tue9:00 a.m. to 8:00 p.m.
Wed9:00 a.m. to 8:00 p.m.
Thu9:00 a.m. to 8:00 p.m.
Fri9:00 a.m. to 7:00 p.m.
Sat9:00 a.m. to 6:00 p.m.
SunClosed
4.31,412 reviews
Select a rating
ahendrickson's profile image
ahendrickson 
14 years ago

After shopping around at multiple BMW dealerships, Rory at Open Road BMW gave us the best service with no sales pressure and even gave us the best trade-in value for our vehicle. He was a great person to work with and very easy going. Thanks Rory! 

lexygirl300's profile image
lexygirl300 
14 years ago

i have only driven japanese cars and have never once thought about driving anything else until i met Igal...he definitely won my heart when he showed me this gorgeous 5 series bmw..and what really sold me was the interior color of cinnomin! Not only was Igal extremely friendly, he was very knowledgable about the vehicle...my husband and I and our kids stopped by the dealership pretty late at night and we didn't leave til 1045pm..Igal took his time and stayed after hours and answered all of our questions about our brand new 5... read more

jespi1974's profile image
jespi1974 
14 years ago

Drew's product knowledge was outstanding. I personally don't know many people who sport a BMW tattoo. Because of his natural interest and passion for the brand, I found interacting with him was not only informative, but fun and engaging. 

Evgenia's profile image
Evgenia 
14 years ago

I had a great experience at this dealership ! Will recommended to anyone ! Justin Patel make for me the best deal ! This is a second car and second time Justin help me to choose right car at the right price ! It was just wasted of time at other dealership ! Sure everyone looking to get car as low price as possible, but in reality - no one can beat the price, than this dealership - Open Road BMW at Edison ! Thank you very much to Justin Patel for suggestions and considerations ! 

J and C Y's profile image
J and C Y 
14 years ago

We purchased two vehicles from Open Road BMW, which in and of itself speaks volumes. Drew Benti was the salesman we dealt with. -He was responsive, friendly and willing to do what was necessary to assure that we were comfortable with the deal. He was knowledgeable about the vehicles and quite patient in answering all of our questions. The deal was completed to our satisfaction and we took delivery of both vehicles the very next day. We would recommend both Drew and Open Road BMW to anyone interested in purchasing a BMW now o... read more

srivaths's profile image
srivaths 
14 years ago

I walked in to Openroad BMW on a saturday morning looking for Pre-owned BMW and walked out the same day with executive car. Justin and Samantha were very helpful in making my decision. I would recommend to ask for Justin Patel when you are in Openroad BMW edison and he will help you find the right car. Thanks, Srivaths 

kungjennelaine's profile image
kungjennelaine 
14 years ago

Absolutely love this dealer and will have a long-term business relationship with them! One evening I decided to spontaneously stop by the Open Road BMW for my first time, while on my way to another dealer down the road. I ended up leaving an extremely happy customer with no regrets after leasing my first 'BMW' car (2011 Z4) that I just fell in love with that evening. Douglas Jeffries is the Client Advisor that assisted me and am very grateful for his help. You have to come to this dealer if you want to walk away a truly sati... read more

U6652's profile image
U6652 
14 years ago

My experience with Marlon (new advisor) was very good, however once I dealt with Justin and Krystin the deal was closed. Their patience and professionalism gave me a whole new perspective on Salesmen and Sales Managers. There were no secrets and they were upfront during the whole process. Other dealerships should take a lesson on "How to Provide Great Customer Service"; from the team of Justin and Krystin. Thank you for inviting me into the Open Road BMW family. Thank You Umar 

nazilya's profile image
nazilya 
14 years ago

we purchased vehicle on our first visit to dealer.They treated us with kindness and respect. All questions vere answered, Igal spent a lot of time with us sowing all options and explaining all features of the car we were interested in. Eric,in finantial department also spent enough time to find best possible rate to finance our new X5 and showing all options for additional coverage to protect our car in the future. We are very happy that we took our time and went to Open Road NJ from Brooklyn (1 hour drive)! Highly reccomend... read more

Frequently asked questions about BMW

How is BMW rated?

BMW has a 4.3 star rating with 1,412 reviews. 

When is BMW open?

BMW is closed now. It will open at 9:00 a.m.