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BMW

4.3

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Location details

540 US Highway 1, Edison, NJ, 08817, United States

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WeekdayScheduleStatus
Mon9:00 a.m. to 8:00 p.m.
Tue9:00 a.m. to 8:00 p.m.
Wed9:00 a.m. to 8:00 p.m.
Thu9:00 a.m. to 8:00 p.m.
Fri9:00 a.m. to 7:00 p.m.
Sat9:00 a.m. to 6:00 p.m.
SunClosed
4.31,412 reviews
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bmwbeast 
15 years ago

I have given this review because I had a great experience with the all of the employees and the service. Everyone was very friendly and were not pushy about me having to make a decision. They explained everything as many times as necessary without being rude. Overall great dealership. 

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rozenna 
15 years ago

I purchased a 325i xdrive from Douglas Jeffries and it was truly a wonderful experience! This is my first brand new car and I could not be happier. He was very attentive to my needs and wants in regards to purchasing a new vehicle. Doug's knowledge of the BMW brand was exceptional. He went above and beyond to make sure that I was completely satisified with my purchase. Because of the wonderful experience that I had at Open Road, I have already recommended Doug to a friend. I know he will take good care of her! 

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howardbr 
15 years ago

MY WHOLE EXPERIENCE WITH THIS DEALERSHIP HAS BEEN WOUNDERFUL.I TRAVELED FROM VALATIE NEW YORK 260 MILES AWAY, THAT SHOULD ALSO SAY SOMETHING.I DID EXPERIENCE A COUPLE PROBLEMS AFTER THE SALE BUT WERE VERY PROMPTLY DEALT WITH IN A VERY PROFESSIONAL MANNER.DEALING WITH RICH WAS NOTHING SHORT OF A PLEASANT EXPERIENCE.IF YOUR LOOKING FOR A DEALERSHIP THAT WILL GO THE EXTRA MILE BEFORE AND AFTER THE SALE I RECCOMMEND OPEN ROAD BMW,NOT MANY DEALERS THAT I KNOW OF WILL GO THE LENGTHS THAT THEY HAVE TO PLEASE THE CUSTOMER.THANK YOU ... read more

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shawnsterdog 
15 years ago

I could not be happier with my new car and will recommend my BMW to all who inquire. The product quality is overall excellent, and most likely will be no matter where you choose to buy. It is the customer service at Open Road BMW of Edison that stands out. In the course of my purchase, I encountered a few obstacles and sought the aid of a manager, Victor Sousa. Not only did he resolve each issue for me on the spot, he followed through to make sure everything was executed as promised. He definitely understands how important i... read more

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icenutz 
15 years ago

Best dealership experience I have ever had. Super easy transaction!! I have never purchased a vehicle with such ease in my life. They were made me feel comfortable, and provided the best possible pricing out of 3 dealerships I shopped. Tony, and Justin are by far the nicest car dealers I have ever encountered!! If you want to purchase your next BMW with a hassle free experience, Open Road Edison is the place!! Loving my E70 X5!! 

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WEBUYGUITARS 
15 years ago

I love this dealership. They gave me great trade in values right off the bat. I get the real dealer books like Galves and The NADA Dealers Guide ,so I know. They were very friendly and helpful. I purchased the new 2011 335 xdrive for my wife and the new 535 xdrive for myself. They are a no pressure dealership. I collect vintage muscle cars and late model supercars. They treat you like family. Richard F. 

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choih20 
15 years ago

I had a most great experience. Since now I went to many other dealer shop but I couldnt have good experience with them because Im only 23. When I went in to the other dealer shop they even not greeted me because they thought I dont have any money to purchase their car. But when I went in to OPEN ROAD BMW it was different. As soon as I walked in all the employees were almost perfect. After I met my sales man I decided to purchase a car. I dont had to think about other options because I knew I met best sales man out of whole s... read more

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illegalstealth 
15 years ago

I recently purchased a 2011 BMW X3 35i as a winter car and I love it. As soon as I walked in to the dealership, I knew I wasn't going to be pressured into buying a car. I asked about their SUV's and SAV's and I was given straight forward answers. Usually I walk in to a dealership and have a salesman jump at me trying to get me into what he or she thinks is the cool car to get. I asked if I could test drive the 2010 X3, and they let me. As I was driving it, I was asking Tony what the redesigned X3 had that was better and he m... read more

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Roymjames 
15 years ago

Was looking for a m6, which was impossible to find. The guys at open rd bent over backwards to make sure I got everything I wanted and more. They were very professional and courteous while competitive in price. I would highly recommend open rd BMW to anyone looking to purchase a BMW. This is my third vehicle purchased at open rd BMW. The service dept is probably the best I've ever dealt with as well. When I had issues with my 335 they too bent over backwards to fix all the issues even going to corporate to fight for me. I am... read more

Frequently asked questions about BMW

How is BMW rated?

BMW has a 4.3 star rating with 1,412 reviews. 

When is BMW open?

BMW is closed now. It will open tomorrow at 9:00 a.m.