Brockport Smiles is a one-location dental practice located in Brockport, New York. Before coming to BirdEye, the practice was facing two problems: very few reviews and difficulty communicating with customers.
Brockport Smiles only had three reviews on Google. While the team was asking patients to leave reviews in-person, these efforts weren’t leading to any results.
The practice also needed a better method of communicating with patients. Brockport Smiles was aware that many patients were looking to communicate via text message rather than phone or email. Patients saw text messaging as both convenient and dependable.
Brockport Smiles realized that BirdEye could help solve both of these problems. An added advantage was that BirdEye integrated with Dentrix, the patient management system that Brockport was already using.
“I love the BirdEye chat feature because it frees up time and phone lines for our team. I also love that it gives patients who have dental anxiety a platform to connect with us without making a phone call and spiking their anxiety.”Katie LangensteinOffice Manager
BirdEye made it easy for Brockport Smiles to get more reviews from patients. BirdEye took care of the process by automatically sending review requests with Dentrix integration.
Patients would receive a text or an email on the same day of their visit asking for a review, with direct links to sites like Google and Facebook. Unlike before, where patients were forced to look for Brockport Smiles’s profile on different review sites, all patients now have to do was click a link. The process was simple, quick, and easy.
This worked wonders and Brockport Smiles saw great results. The practice went from just 3 reviews to over 330 reviews on Google in the past year and a half.
Knowing that patients preferred text over phone calls, Brockport Smiles decided to start using BirdEye Messenger. BirdEye Messenger allows businesses to manage all text interactions in one place — the BirdEye dashboard. Now it’s easy for team members to text patients and respond to their inquiries.
Brockport Smiles also uses webchat, which allows website visitors to send messages to the practice. All the patient has to do is enter their name and phone number followed by their question. Brockport Smiles found that potential patients now send questions through chats instead of calling, which not only saves time on calls but also helps them capture more leads.
The practice has said that using BirdEye’s Webchat has led to a substantial increase in new patients. Messenger has been especially great for the few patients who have anxiety about dental procedures. Some of these patients wouldn’t be willing to make a phone call but are more than happy to use text to communicate.
Since reviews are such an important factor for Google’s search algorithm, Brockport Smiles is now ranking in the local map pack: the top three practices that show up in search results. The practice stands far above competitors when it comes to reviews and social proof, making it the obvious choice in the area.
When a potential patient comes to Brockport Smiles’s website, they are now able to see social proof from all over the Internet. BirdEye’s live review feed pulls in reviews from patients on different review sites. The feed updates constantly, so it requires no maintenance from team members.