Cenegenics is a pioneer in the medical specialty of age management medicine with centers at over 20 locations. Their Las Vegas partner, Dr. Jeffrey Leake, has trained over 800 physicians worldwide in Age Management Medicine and is author of Textbook of Age Management Medicine Vol I & II, a comprehensive reference guide with over 3,500 literature citations.
With new centers and locations, Cenegenics needed social proof and a great online reputation management tool to stand out from the competition. Despite having renowned staff doctors and being in business for over 22 years, the practice also needed to rank higher in search in order to attract new patients. After looking around for an online reputation management tool that did more than review generation, Cenegenics began using Birdeye’s all-in-one customer experience software in June 2019. And it was just what they were looking for.
“We were looking for a system with which we could consistently generate a flow of reviews from our patients that would automatically get posted to Google or Facebook as well. Since we have 20+ locations, it was also important for us to have all the reviews flow into our main website, as well as a third-party verified link that would rank in Google. Birdeye did all this and more.”
Birdeye was able to seamlessly integrate with Cenegenics’ CRM Salesforce, which took all the guesswork out of Roxana and their Service Coordinators’ hands. With patients automatically getting review requests, their locations started to rank higher amongst their competitors.
“Birdeye has provided us with something we really didn’t have before – a solution for gathering reviews from our patient base. Since we started using Birdeye last year, we’ve been able to generate more positive reviews than in all of our previous 22 years in business. Furthermore, we now have a world-class Net Promoter Score(NPS).” — Roxana Boboescu-Director of Marketing & Analytics at Cenegenics Elite Health
The increased rankings also brought in new patients. Not only was Cenegenics ranking higher based on reviews, but because Birdeye could then put those Google reviews on Cenegenics’ main website, they had a surge in traffic. Cenegenics received an unprecedented 158,857 website visitors this past year.
For Cenegenics, surveys were one of the leading factors of choosing Birdeye over other software. Using Birdeye, Cenegenics sent out surveys to discover how they could deliver a consistent experience for every patient across all their locations.
Cenegenics also used Surveys to uncover a hidden revenue source. They reached out to patients who had completed their free consultation but decided to not move forward with treatment. They found out that pricing was one of the biggest factors. Taking this information into light, Roxana and Cenegenics’ team were able to make accommodations and create a new revenue stream.