B2B and how to market your customer experience

With Birdeye, RingCentral collected thousands of new customer reviews on affiliate third-party sites and leveraged this feedback for SEM and SEO to gain a competitive edge that accelerated lead generation and conversion.

In order to win customers in a fiercely competitive market, RingCentral needed more visibility online and more insight into customer experience.

With Birdeye, RingCentral collected thousands of new reviews on crucial affiliate third-party sites, leveraged positive feedback for powerful SEM, and displayed their best reviews on their SEO-optimized Birdeye microsite.

With more reviews on top sites, higher ratings, and improved SEO, RingCentral soared above competitors in search rankings and began acquiring new customers.

When it comes to choosing service providers, only after conducting thorough online research will customers make purchasing decisions. In such a competitive marketplace, simply having high ratings is not enough — to win customers, RingCentral would need to earn the top spot to beat out competitors in relevant search results. This would require not only collecting more reviews on major sites, but also a strategy to market positive customer feedback.

With Birdeye, authentic customer voices are amplified to top sites Birdeye APIs allowed them to build a custom review site on their domain that Birdeye automatically promotes reviews on. To fuel the flow of feedback, automated email campaigns prompt customers to share reviews on top sites — from G2Crowd and GooglePlay to BBB and WhichVoIP, and many more. To stay ahead of the game, RingCentral uses Birdeye’s competitive benchmarking tools to measure relative rankings across specific performance categories; Birdeye’s Natural Language Processing engine allows RingCentral to identify leading and lagging themes beside competitors. Armed with these insights, RingCentral takes swift corrective action on each specific issue.

As RingCentral began receiving exponentially more reviews on high-ranking affiliate third-party sites, their overall ratings increased from 3.7 to 4.2. Since implementing Birdeye, RingCentral generated 160% more customer reviews on sites that matter most to them and their customers. The fresh content from review promotion and rich snippets provided by Birdeye helped RingCentral’s review page earn the #3 rank in search results and 500K visitors in a year, resulting in more potential customers and conversions.

These improvements have worked wonders for their SEO; in the past year alone, they have received 255K new visitors to their review site, boosting customer acquisition. RingCentral also constantly monitors their competitors’ ratings via Birdeye’s competitor analysis tool to maintain their spot at the top. Now, when customers search for cloud communications solutions, they find RingCentral.