They are able to manage each office while at the same time ensuring each office is self-sufficient in its customer feedback
“We’re trying to be less corporate top-down and give each office a system that can be tailored to their needs,” said Boak. “We love the fact that we can compare our offices to each other and use this information to get some competition out there, where people want to have a good digital presence.”
Before Birdeye, Spring and Sprout had tried to run surveys to current patients and share results internally during their morning meeting. Now with Birdeye, they can still collect that same feedback, but it goes online in front of prospective patients as well as into the Birdeye dashboard where staff can manage it all in one place.
“We don’t have to deal with review generation
and surveying separately as we’re able to consolidate those two processes into one, which is fantastic.”
Each office integrated Birdeye into their existing Practice Management Systems to automate the review generation process, focusing primarily on Google and Facebook. They launched both email and SMS review request campaigns, finding that SMS generated the most responses.
Birdeye enabled Google Seller Ratings to help Spring and Sprout’s offices stand out in paid search with star ratings from their reviews displayed below their Google AdWords Ads.