Why your biggest influencer isn't your real estate marketing team, it's Google

Before coming to Birdeye, the Novello Group was manually sending out review requests to sites like Zillow. However, results were not great. Plus, the process was unnecessarily tedious. The business looked for a review software to make the review request process simpler. That led the Novello Group to Birdeye. 

With Birdeye, sending review requests became easier than ever. The Novello Group sent review request texts to customers after each deal was closed. Birdeye’s review request templates made the process easy and effective. 

The results speak for themselves. From January 2018 to June 2019, The Novello Group has seen 86 new reviews from clients. 

Aaron Novello, team leader of the Novello Group, appreciates the authority and social proof that reviews provide on search engines. “20-30 years ago, you used to ask clients for referrals. Now there’s only one person you really need a referral from, and it’s not even a person. It’s Google.” said Novello. 

Novello has said that collecting reviews has helped him to close more deals. “It makes your job easier in terms of outbound calls. The minute someone stops talking to me, they’re going to Google me. If I’m going up another agent and I have 166 reviews and they have none, who do you think the client’s going with?”

With Birdeye, the Novello Group is able to track how well it's doing relative to other local real estate firms. Birdeye offers competitive benchmarking, which allows businesses to compare their review quantity and overall star rating to other businesses in the same industry. 

The Novello Group regularly tracks its online reputation relative to competitors in the Birdeye dashboard. The business has more than 28% more reviews than the average real estate firm. 

Since reviews are such an important factor influencing buying decisions, the Novello Group promotes its reviews to as wide an audience as possible. 

The Novello Group shares reviews on its website by using the Birdeye widget. By simply copying a line of code from the Birdeye dashboard, the business is able to share a live review feed on its website. Visitors immediately see the glowing reviews of happy clients. 

The Novello Group now has a stronger online reputation than ever before. With Birdeye, the Novello Group is standing ahead of the competition with the power of reviews.