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Needle in the haystack: Capturing customer sentiment at scale

Providing a high-quality resident experience is at the heart of property management. That means it’s now more important than ever to mine feedback from residents and glean valuable insights. However, the average mid-sized property management company owns hundreds to thousands of units. Furthermore, feedback arrives from multiple sources - reviews, survey responses, emails, social media, chat, and much more. Property management companies need to be able to collect feedback in mass while quickly analyzing data to make informed decisions. This guide will show you how you can effectively and efficiently mine feedback and get highly valuable insights at scale.

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In this guide, you’ll learn:

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  • Why understanding customer sentiment is critical to providing great experiences
  • The best channels for analyzing customer sentiment
  • The secret to making sure you're always on top of resident feedback
  • How to strategically leverage insights to enhance the resident experience
  • And much more...
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