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The ultimate social media marketing guide for local businesses

Nearly 75% of people use social media to research businesses and brands before making a purchase. When used correctly, social media is an incredibly powerful marketing tool – but many businesses don’t know where to begin. 

In this comprehensive guide, you’ll learn everything you need to know about social media marketing for local businesses. As an added bonus, we've also included some ready-to-use social media templates to help kick-start your social media marketing journey.

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In this guide, you’ll learn:

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  • Which social media platforms you should invest in
  • How to set social media goals and measure KPIs for success
  • Tips to get the most from your social media program
  • And more
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Interested? Here’s a Sneak Peek

Introduction


Social media has changed the way we communicate and interact. It is now a key part of our lives. It is also a powerful marketing tool for businesses. Local businesses can use social media to engage their communities and expand their customer base. However, social media can be daunting to understand and use.


This guide will break down all you need to know about social media marketing for local businesses—from core concepts to essential benefits, then onto popular platforms and effective strategies that have been proven successful.


What is social media marketing?


At its most basic, social media marketing is the process of using social networks to create content that resonates with your target audience, build a loyal following, increase brand awareness, drive traffic to your website and encourage conversions, boost SEO performance, and gain additional visibility. Businesses can tailor their social media campaigns to reach their desired goals by gathering customer insights from social channels.


Benefits of social media marketing


Social media can be an incredibly powerful tool for businesses of all sizes. Here are some of the benefits of social media marketing:


  • Increased brand awarenessHaving a presence on social media helps businesses build visibility and recognition. By consistently sharing content, businesses can increase their reach and cultivate an engaged following.
  • Improve customer serviceSocial media is an excellent tool for providing fast and friendly customer service. When customers have questions or concerns, they can easily contact a business via social channels and receive a prompt response.
  • Build relationshipsSocial media provides an opportunity for businesses to interact with their customers on a more personal level. Businesses can use social networks to answer customer questions, offer advice, or even host virtual events that bring customers together.
  • Improve website trafficAs businesses share content on social media, they can link back to their websites. This drives traffic and increases the chances of conversions.
  • Increase SEO performanceRegularly posting on social media helps businesses rank higher in search engine results pages (SERPs). Additionally, being active on social channels can help build a strong presence in SERP snippets.
  • Generate leadsSocial media is an excellent platform for businesses to nurture leads and generate new ones. By providing valuable content, businesses can encourage users to sign up for their newsletters or promotional offers.
  • Gain market insightsThrough social media analytics, businesses can uncover valuable customer data that provides insight into their target audience’s demographics, interests, and behavior. This can help them create more targeted campaigns.
  • Enhance brand loyaltyBy actively engaging with customers on social media, businesses can build relationships and foster loyalty from their followers.


These are just some of the benefits of social media marketing for local businesses. With the right strategy and dedication, any business can reap the rewards that come with a strong social media presence.


Now that you know the benefits, let’s dive into some of the most popular social networks and strategies for success.


Popular social media networks


While there are dozens of different platforms businesses can use to market themselves, here are a few of the most popular ones:


  • Facebook: The most widely used social media platform in the world, Facebook is an excellent tool for connecting with potential customers. Businesses can use it to create pages, post content, and interact with their followers.
  • Twitter: An ideal platform for short updates, Twitter allows businesses to reach their target audience quickly. They can use it to join conversations, share news, and promote their content.
  • Instagram: With over 1 billion active users, Instagram is perfect for businesses with a strong visual presence. Through its stories feature, businesses can build relationships with followers and gain more visibility.
  • LinkedIn: A professional network for business owners, LinkedIn is great for building industry connections, engaging in conversations, and promoting content.


Social media strategies for success


Once you’ve chosen the right social networks for your business, it’s time to create a strategy for success. Here are some tips to help you get started:


  • Set goals: Before you start posting on social media, take the time to define your goals. Are you trying to increase website traffic? Generate more leads? Improve customer service? Identifying your objectives will help you create a more effective strategy.
  • Create compelling content: To keep followers engaged, businesses should focus on creating informative and entertaining content. This could include educational blog posts, engaging videos, or funny memes.
  • Reach out to influencers: Influencer marketing is a powerful tool for businesses looking to expand their reach. By partnering with influential users in their niche, businesses can tap into their audiences and drive more traffic to their content.
  • Analyze your performance: Social media analytics provide valuable insights for optimizing campaigns. Businesses can identify which content is performing best by analyzing user engagement and adjust their strategy accordingly.


These are just a few of the strategies businesses should consider when creating a social media marketing plan. Any business can see a significant boost in visibility and customer engagement with the right approach.


Social media offers an amazing opportunity for local businesses to reach new customers, connect with their existing ones, and build relationships that last. With the right strategy and dedication, any business can reap the rewards of a successful social media marketing campaign.


This is just a sneak peek. Download the guide today.

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