SEO Backlinks Specialist (SaaS) at Birdeye in Gurugram, India - Apply now!

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

What You'll Do

Birdeye’s Partner Development Manager is responsible for leading the development and execution of GTM programs with new and existing partners. You will be actively involved in every phase of a partner's lifecycle and support the day-to-day management of these programs. You will work directly with our Head of Business Development and be instrumental in driving growth for our business through partnerships.

Position Summary:
We are seeking an experienced SEO Specialist with a strong focus on backlink acquisition and management to join our dynamic marketing team. The ideal candidate has a proven track record in developing, executing, and optimizing link-building strategies specifically for SaaS companies. You will play a key role in improving organic rankings, increasing domain authority, and driving high-quality referral traffic through strategic partnerships, content collaboration, and targeted outreach.

Key Responsibilities:

1. Link-Building Strategy & Execution:
   • Develop and implement end-to-end backlink acquisition strategies tailored to SaaS audiences.
   • Identify high-quality link opportunities through competitor analysis, link gap analysis, and outreach to authoritative domains, industry publications, and influencers within the SaaS ecosystem.
2. Content Collaboration & Asset Creation:
   • Collaborate with content, product marketing, and design teams to produce link-worthy assets (e.g., whitepapers, eBooks, case studies, data reports).
   • Contribute to guest posting, partnership content, and PR initiatives that naturally attract inbound links and establish our brand as an authority in the SaaS space.
3. Birdeye & Review, Social Management Integration:
   • Utilize Birdeye or similar platforms to enhance local and niche-specific listings, earning natural backlinks from authoritative review sites and directories.
   • Monitor and engage with reviews to ensure brand consistency and identify opportunities to generate positive link signals.

• Education & Experience:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • 2+ years of SEO experience with a mandatory focus on SaaS marketing.
  • Proven success in link-building, backlink management, and demonstrating impact on organic search performance.
• Technical Skills:
  • Proficiency in SEO and analytics tools (Ahrefs, SEMrush, Moz, Google Analytics, Google Search Console).
  • Experience with Birdeye or similar review management platforms.
• Soft Skills & Attributes:
  • Excellent outreach and communication skills; able to build and maintain relationships with publishers, influencers, and partners.
  • Strong analytical thinking, with the ability to interpret data and translate insights into actionable strategies.
  • Results-driven mindset with a passion for staying ahead of trends in SaaS and digital marketing.

Why You'll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.