Great for gaining a head start on the competition by better understanding customer requirements Pros: Birdeye's ability to consolidate feedback about our brand from different channels into one easy-to-navigate interface is a huge plus for us; Being able to see all comments in one place, in a way that is easy to understand and categorize, allows us to better understand our customers' needs and adjust our marketing tactics accordingly. It was great to be able to automate alerts for the many people who need to be aware of reviews and enhance the speed with which they can be responded to. Cons: Birdeye has a great support team, which is helpful because they show us how to use the features and carry out instructions appropriately. Overall: Using Birdeye's powerful tools has given us greater ability to track feedback from our customers as well as our competitors. It made the process of reviewing multiple comments more efficient, allowing us to adjust our marketing strategies to fit actual customer interests, which increased customer confidence in our products and helped us gain customer loyalty. neo.