Getting positive online reviews from your customers is great and proves that your business is performing well. However, it’s not always easy to make sure all your happy customers leave a review, even if you have provided top-notch service. So, when you get a positive review, you need to make the most of it. One positive review can get you many new customers. Here are five quick ideas to double the impact of your positive customer reviews:
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1. Promote them on social media
When your business gets a positive review, share the news with others. You can create a story around the positive review and post it on Facebook, Twitter, etc. This will act as a testimonial for your business and will also help you spread the word about how well your business is doing.
Also, when your social media followers start liking or sharing these posts, your posts will reach out to a larger audience who may not be following you directly. These people could become your prospective new customers.
Tip: You can pin the positive customer reviews on Facebook and Twitter so that people who visit your page can see the reviews first.
2. Feature them on your blog
You can spin a great story around how your business is achieving continued success and winning customers’ trust. Write a meaningful blog that covers your positive reviews and highlights how you added value to your customers’ experience. This will help you convey a message that customer happiness is your top priority and you don’t mind going the extra mile to serve them better. You can personalize your blog post by adding photos of your team and the customers who posted positive reviews. This will help you build a good online reputation for your business.
3. Give them a noticeable spot on your website
Your website is a very important touchpoint for your customers. If you have an interactive and impactful website with all the updated information about your contact number, email, list of services, and good reviews from your customers, you can definitely impress your potential customers. Feature your positive customer reviews at a prominent spot on your website to make sure that your website visitors won’t miss them.
4. Use it on your email/mailer campaigns
Marketing a positive customer review is a great way to spread awareness about your business. You can use your positive customer reviews as an opportunity to run a mailer campaign for your business. Make a contact list that contains the email addresses of all your customers or business leads and send them an email highlighting your positive reviews.
5. Thank your online reviewers
This should be your first priority whenever your business gets a positive customer review online. After all, your reviewer is the real star here and their words of appreciation can help you get more customers for your business. Responding to reviews with a polite and thoughtful answer from your side, mention their names on your social posts to thank them, write them an email or call them up to let your customers know that you genuinely value their support. This can help you establish a long-term relationship with your customers and they might even recommend your business to their friends and family.
How Birdeye can help your business
As a robust online reputation management and customer experience solution, Birdeye can help your business grow. The platform’s social listening feature helps you track all your social mentions and comments, get more reviews from sites like Facebook and Google under a single dashboard. This will make it easier for you to learn about what your customers are saying about your business and respond to them on time. Also learn about Birdeye’s online review management, social engagement, social publishing and review marketing features to double the impact of your positive online reviews.
About the Author
Birdeye Staff Writer
Originally published
