Reviews on your websites assure your prospects about the quality of your company. Displaying reviews on your website is, therefore, a great way to attract more customers and grow business. In this article, we’ll talk about why displaying reviews works and how your business can get started.
- Benefits of Displaying Reviews
- Adding a Google Review Widget
- Embedding Facebook Reviews
- How to Aggregate Reviews from All Over the Internet on Your Website
- How to Collect and Leverage Reviews
Benefits of Displaying Reviews
Customers respond to social proof. Social proof is a simple psychological concept that states that people adjust their behavior based on what other people are saying. If lots of other customers say that a restaurant has great food and great service, other customers will want to check it out.
The statistics tell the same story: 92% of customers consult reviews before making a purchase decision. When customers are thinking about buying something, they don’t turn to advertisements. They turn to other customers.
According to the Spiegel Research Center, displaying reviews leads to a stunning 350% boost in conversion. So it’s clear: displaying reviews on your website means more social proof and more revenue.
Reviews can also help your website rank higher on Google search. Search engines love user-generated content, which can often contain phrases and links that are associated with and specific to your business.
Adding a Google Review Widget
Want to display Google reviews on your website? While Google doesn’t provide an official review widget for small businesses to use, there are third-party services that you can use.
With RichPlugin’s Google Review widget, you can display up to 5 reviews from Google at a time. If you have a WordPress-themed website, all you have to do is add the widget to your sidebar.
Embedding Facebook Reviews on Your Website
Facebook gives businesses the ability to embed reviews directly on the site. Here’s how.
- Login to your Facebook business page.
- Go to the Reviews tab.
- Find the review you want to share on your site. Click on the three dots on the top-right corner.
- Choose the option “Embed”. Facebook will give you the code that you need to embed the review on your site.
- Copy the code and paste it to your CMS editor (WordPress, Squarespace, etc.) and paste the code where you want the review to appear.
How to Aggregate Reviews from All Over the Internet on Your Website
Let’s be honest, it’s probably not very practical to try to display individual reviews from Facebook. You might not have time to go and try to manually embed reviews.
Aggregate Reviews from all over the Internet with Birdeye’s website Plugin
While these basic methods of embedding reviews are better than nothing, you can do better. To really display social proof, you want to show customers that you have a lot of satisfied customers who are posting on several different review sites.
With Birdeye, you can easily display a single feed from over 150 review sources. Our feed pulls in feedback from review giants like Facebook, Google, and other industry-specific sites. Our plugin integrates with any type of website including those built on WordPress. To add reviews to your website, all you have to do is copy and paste a few lines of code from your dashboard.
Once you have the plugin installed, your website visitors will be able to see real customer voices from across the Internet. The feed updates regularly, bringing in your newest reviews to make sure that website visitors are seeing fresh content.
Birdeye also allows you to customize your review feed based on your business’s branding. If your logo is in purple and gold, you can customize your review feed to look the same way.
Adding the Birdeye review feed is very simple. If for whatever reason you don’t have the time to do it, Birdeye’s customer support team can take care of it with no added charge.
How to Collect and Leverage Reviews
Displaying reviews on your website isn’t the only way you can use reviews to grow your business. There are lots of other steps to use the power of reviews.
Get More Reviews with Review Requests
The more reviews you have, the more trustworthy your business looks in the eyes of both customers and search engines.
Getting more reviews isn’t complicated. The trick is to just ask. Studies show that 70% of customers say that they will leave a review if asked.
Of course, there are steps that you can take to make your review requests more effective. Be sure to send your customers review requests via text message to make the process easy.
Respond to Customer Reviews
Remember, it’s good to respond to both positive and negative reviews. Responding to positive reviews is a great way to build a bond with a satisfied customer. Responding to negative reviews can help you reach out to unhappy customers and solve the problem they experienced before it grows into a larger issue.
Once again, what helps you with your customers helps you with search engines. Google has confirmed that responding to reviews helps your business with local search ranking.
Share Reviews on Social Media
Your website isn’t the only place where you have the opportunity to convert visitors. Using customer reviews is a great way to show social proof and cut through the noise of traditional marketing. That’s why we encourage businesses to share their reviews on social media as well.
Birdeye connects with your social media pages to make this process simple and easy. With Birdeye, you can automatically post your favorite reviews on sites like Facebook and Twitter.
How Birdeye Can Help
At Birdeye, we are serious about helping businesses acquire new customers with the power of reviews. More than 100,000 businesses use Birdeye to manage reviews, improve customer experience, and grow revenue.
Originally published
