How to ask for feedback from customers: 3 sample emails

Written by Helen Irias

Getting feedback is amazing for your business always, but how to ask for feedback from customers is a tricky question. There are several ways to go about it, and what’s best for one business might not work for another. The way you ask your customers determines whether they provide it or not.

How to write email asking for feedback – Email is an effective way to ask customers for feedback as long as it’s done in a timely manner. However, customers today are wired into their phones 24/7, so SMS requests often have a higher conversion rate into reviews. Since every customer base is different, BirdEye lets businesses request reviews both through email and SMS.

How to ask for feedback from customers?

1. Ask for a rating

Asking customers for feedback – You can use the standard 5 star scale:

How to ask for feedback from customers

Asking customers for reviews examples – Or use the Net Promoter Score (NPS) method:

ask customer for feedback email

Benefits: quick, easy, quantifiable

2. Ask for a third-party review

Requesting feedback from clients – Amplify happy customer voices to the public! Include direct links to the review sites you care about most.

sample email to ask for feedback

Benefits: Free promotion, boosts ratings, improves SEO

3. Send a survey link

Customer service feedback email sample – Get deeper insight into key areas of your business operations with custom surveys that ask only the questions that matter most.

asking for customer feedback email


How to ask for feedback from customers – BirdEye lets you include a review request within your survey, and create a rule that sends only satisfied customers to third-party review sites.

Read this also: How to resolve negative reviews

Benefits: Run surveys for everything, including market research, employee engagement, customer experience

Ask customer for feedback email – Customers are happy when you fix their problem. But they forget to share their experience with others. The feedback interview solves this problem. How does it work? You simply ask customers for their feedback

Sample email to ask for feedback – See above for our examples of how to ask customers for feedback.


Before launching your review generation campaign, define your goals and decide how you plan to measure success. Don’t stress out, just relax – all of BirdEye’s email, SMS and survey templates are totally customizable, so you can continue making tweaks until you find what’s just right for your business. Check out BirdEye’s Review Generation services to see what might work for you.


asking for feedback email sample

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