Introducing Birdeye Campaigns 2.0

Birdeye Campaigns 2.0 is an upgraded campaign management system that allows multi-location brands to create, automate, and track customer communications, such as review requests and surveys, across locations from a single, centralized dashboard.

Summary

Birdeye Campaigns 2.0 introduces a more streamlined and scalable way to manage customer communication across locations. With improved campaign creation, performance tracking, and automation, teams can launch and monitor campaigns more efficiently without relying on complex manual workflows.

The update simplifies how campaigns are built and executed, making it easier for different teams to collaborate while maintaining consistency. Automated triggers ensure that communications like review requests and surveys are sent at the right time, improving engagement and response rates.

For multi-location organizations, the ability to manage contacts, templates, and campaigns across all locations from a single interface removes operational friction and enables better coordination. Enhanced visibility into campaign performance also helps teams understand what’s working and where to optimize.

In this blog, we covered the key features of Campaigns 2.0, including performance tracking, simplified campaign creation, automation capabilities, and improvements designed specifically for multi-location brands.

Three Highlights from Birdeye Campaigns 2.0 

1. Learn How Well Your Campaigns Are Performing

With campaign management, you can see exactly how well your campaigns are performing. Businesses have the ability to view details about how many times the campaign has been sent to customers, how many customers are taking the required action, and what kind of customers are in the audience you’re sending to.

2. Easy Campaign Creation

We’ve made creating new campaigns easier than ever. We’ve introduced instructions to clearly guide users through every step of the process. Different members of your organization can step in and easily create high-converting campaigns to send to customers.

3. Automated campaigns

With automated campaigns, businesses can automatically send certain Campaigns who have taken a specific action. For example, you can send a review request to a customer who’s phone number has just been added to your database.

Better Campaigns for Multi-Location Businesses

But that’s not all. Birdeye has built an enterprise-level reputation management company that can be used by businesses of any size. Birdeye serves thousands of small businesses, as well as large brands like BMW and Blaze Pizza. We make sure that our dashboard works great for everyone so we’ve worked to make sure our Campaigns tab works great for multi-location businesses as well.

Birdeye is continually adjusting and improving our dashboard so that it works great for all of our customers. Let’s talk about a couple of other changes that we’ve made in recent months in order to better serve our multi-location customers.

View All Your Contacts In One Place 

Multi-location businesses now have the ability to view all of their customers in a single place, rather than having customers sorted by location.

Businesses can take actions for single contacts, like deleting and restricting communication, while also doing the same for a bulk list of contacts. In addition, businesses can take specific actions like managing properties and downloading contacts for offline use.

Send a Campaign Across Locations

Previously, businesses could only run campaigns at the location level. We realized this was inconvenient if a business wanted to send review requests to all recent customers regardless of location.

Multi-location businesses now have the ability to send a single campaign to customers across locations. If you’re in charge of a 100-location business and you want to send a Net Promoter Score survey to measure overall customer sentiment that you

Templates for All Locations

Before our recent changes, businesses had to create templates on the location level.  Now, businesses can view all of their templates across all locations on a single page. These templates can now be edited or cloned, with the option to see details on when it was previously sent and how well it performed.

That’s not all that’s new about templates. We want to make sure that our businesses are able to communicate with their customers in a way that’s both effective and on-brand.

Previously, we’ve given businesses the ability to brand their campaigns on a location level. We’ve expanded this feature to make it available on an enterprise level.

Businesses have the option to add logos and colors to their Campaigns. Imagine that a business wants to send review requests with both their logo and brand colors. The business can now do this easily within the dashboard. The business can now customize Campaign branding across all locations.

Click here to log in and start using Campaigns 2.0

FAQs about Birdeye Campaigns 2.0

How Birdeye Can Help Your Business Be the Best Business

Campaigns 2.0 makes it easier to send communications, but as outreach scales across locations, channels, and audiences, managing conversations and driving results requires a more intelligent system. Birdeye is the #1 Agentic Marketing Platform, helping multi-location brands manage customer communication and engagement using AI-powered agents.

Birdeye Messaging AI Agents work around the clock to capture leads, segment audiences, and send tailored messages that convert across every channel, without relying on manual effort. These agents enable instant, context-aware responses, replying the moment a customer reaches out. Every message is auto-generated, on-brand, and goal-driven, helping turn inquiries into real opportunities.

With unified omnichannel capabilities, Messaging AI manages conversations across SMS, email, webchat, and social channels. Built-in intent and sentiment understanding ensures every interaction feels relevant and personalized.

The Lead Generation Agent engages customers across channels like web, social, email, and text, driving active conversations and ensuring no opportunity is missed.

The Contact Segmentation Agent automatically identifies and updates high-value audiences using real-time data, so every campaign targets the right customers with precision.

The Template Design Agent creates on-brand templates for messages, emails, and campaigns instantly, helping teams launch campaigns faster without relying on design or technical resources.

All conversations are organized within a unified inbox, where teams can manage messages by customer and channel, add notes, prioritize conversations, and use AI to rephrase responses or generate summaries.

Messaging AI also supports customer engagement across the entire journey, from lead capture to follow-ups, appointment reminders, payments, and even review and survey requests, all managed within a single platform.

With integrations and automation across 3,000+ systems, teams can sync customer data, trigger campaigns automatically, and ensure consistent communication without manual intervention.

By combining campaign automation with AI-driven messaging, Birdeye enables brands to move beyond basic outreach, creating a scalable system that improves response times, increases conversions, and delivers better customer experiences across every location.

Want to see how you can run smarter campaigns and manage customer communication at scale? Watch a free demo to see Birdeye in action.