Are you looking for ways to promote your business locally? Do you want to reach out and engage with potential customers in your area?  If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town.

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community.

Table of contents

1. Create a website

Website of a storage company promoting their business on their homepage.

Understanding how to promote your business is vital if you want to compete effectively. Start with a user-friendly design for your business website. Incorporate local SEO strategies (more on this in a bit) and make your website mobile-friendly.

Keep in mind that your website is your digital storefront and should align with your brand and messaging. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it.

2. Leverage local SEO

Learn how to promote your local business by leveraging local SEO. Research location-based keywords relevant to your industry and integrate them into your website’s content and meta descriptions. 

Improve your online presence by using common search terms potential customers might use to find your products or services. Seek backlinks for your website and gather reviews from satisfied customers to boost your online visibility in search engines.

3. Use social media to promote

Social media post example of a local business promoting their beverage product.

Understanding how to promote your local business on social media is critical. Start by identifying your target audience and selecting the appropriate social networks. Share engaging, localized content, and interact with followers to build relationships. Showcase your business offerings, share industry insights, and use incentives to increase social media engagement.

4. Publish a blog or newsletter

Blog pages on Birdeye's website.

Consider advertising your business by publishing a blog or newsletter. Regularly update customers with enticing special offers, discounts, and updates about your products or services. Attract subscribers using your website and social media channels. You can also use email marketing to distribute your newsletter and blog content to attract new readers.

5. Claim your Google Business Profile

Google My Business profile for Birdeye.

Boost your local business by claiming your Google My Business profile, now known as Google Business Profile. Submit your business details, including your name, address, and contact information. Also, make sure to include high-quality photos on your profile so customers can get a better sense of who you are and what you do. Most importantly, be sure that your business details are accurate as incorrect information can hurt your search engine ranking.

6. Create online business listings

Example of a business listing on Yellow Pages website.

Another good way to promote your local business is by creating online business listings. Research reputable directories, such as Bing or Yellow Pages, and submit your business information. Just like your Google My Business profile, be consistent with your business name, address, and phone number across all listings.

7. Ask for customer reviews

Example of a positive customer review.

After a positive interaction, politely request feedback from your customers on your preferred review sites. Make it easy by providing direct links to your review pages on emails, texts, and other forms of customer communication. Be sure to respond to all reviews professionally, thanking satisfied customers and addressing concerns.

8. Connect with influencers

Elevate your local business to a whole new level by connecting with influencers. Identify individuals who align with your brand and have a strong local following. Work with them to create content like sponsored posts or product reviews. Leverage their reach to amplify your message.

9. Referral marketing

Develop a referral program offering incentives, like discounts or rewards, to customers who refer new customers. Promote your program through email, social media, direct mail, and in-store signage. Encourage satisfied customers to share their experiences with family and friends to help you bring in more business.

10. Email marketing

Collect customer emails through signup forms on your website, social media, or in-store. You can offer incentives, like discounts or exclusive content, to encourage subscriptions. Segment your list and send targeted, personalized campaigns, including promotions, updates, and valuable content to engage subscribers and drive conversions.

11. Pay-per-click (PPC) advertising

Search engine example of a pay-per-click (PPC) ad.

Use platforms like Google Ads to create targeted campaigns promoting your products or services. Research relevant keywords and set a budget. Optimize your ads with compelling headlines, descriptions, and location-based targeting. Make sure your offer is unique and enticing, too. And be sure to collect and analyze the metrics to measure ROI.

12. Work with local journalists

Collaborate with local journalists by researching reporters covering your industry and establish a connection. Pitch interesting, newsworthy stories about your business or offer expert quotes. Provide valuable insights and timely responses to build trust. Share press releases whenever you host an event or engage with the local community in a headline-worthy way.

13. Invest in traditional advertising

Explore local radio spots, print ads, or TV commercials to reach a wider local audience. Research demographics and choose channels that align with your target market. Create captivating, memorable ads and include a clear call to action. Most of your local media providers will also have supporting digital components to help promote online engagement, too.

14. Loyalty incentives programs

Creating a rewards system for customers is a great way to boost loyalty and repeat business. Offer discounts, exclusive offers, or freebies in exchange for customers spending more money or referring new clients. Make sure to update your loyalty program often so it remains fresh and exciting for customers. Track results, make improvements, and continue fostering a loyal community around your business.

15. Strategic partnerships

Identify complementary local businesses and establish strategic partnerships. Collaborate on joint promotions, events, or shared spaces to reach more local customers. Offer discounts or exclusive offers to customers affiliated with the partner business. Take advantage of cross-promotion opportunities to boost your message and increase brand awareness.

16. Participate in local events

Research upcoming local events, fairs, or festivals relevant to your business. Secure a booth or sponsorship to showcase your brand. Prepare eye-catching promotional materials and engage attendees with interactive activities. Network with other participants and create memorable experiences for potential local customers.

17. Host seminars and workshops

Shop owner host a bike repair workshop.

Pinpoint topics relevant to your business and the local community. Plan informative seminars or hands-on workshops that offer valuable insights or skills. For example, you could host a cooking workshop for aspiring chefs or a financial planning seminar to help people manage their money. These events are great opportunities to build relationships and showcase your expertise.

18. Sponsor charities or local sports teams

Research local charities or non-profit organizations that resonate with your brand identity. Sponsor events or donate resources showcasing your business’s commitment to the community. You can also look to sponsor little league teams or local, minor league sports teams. Gain positive exposure, strengthen community ties, and increase brand visibility and recognition.

19. Hand out flyers or pamphlets

Design eye-catching flyers or pamphlets highlighting your business’s unique offerings. Select busy locations like bus stations, libraries, or shopping centers. Obtain necessary permissions and distribute materials to passersby, engaging them with a friendly approach.

20. Give away samples

Prepare small samples of your product or trial versions of your service that represent your brand’s quality. Offer these samples to walk-in customers or at local events, encouraging trials and feedback. Use this opportunity to engage potential customers, showcase your offerings, and create positive associations with your business.

21. Create an attractive window display

Design a visually appealing window display showcasing your products or services. Incorporate striking colors, lighting, and props to draw attention. Regularly update the display to reflect promotions, seasonal trends, or new offerings. Entice local customers to enter your store, driving foot traffic and increasing awareness.

22. Place posters on bulletin boards around town

Create visually appealing posters highlighting your brand and contact information. Locate popular community bulletin boards in high-traffic areas such as cafes, libraries, or grocery stores. Make sure to ask for permission to post and regularly update your posters to maintain visibility.

23. Become active partners in community activities

Figure out community activities or initiatives that align with your business values. Volunteer your time, resources, or expertise, or even consider running for local public office. By actively participating, you demonstrate your commitment to the community, building trust and goodwill, which can translate into increased local visibility and patronage of your business.

FAQs about how to promote your business locally

How can I advertise my business for free locally?

To advertise your business for free locally, tap into the power of social media, crafting compelling content that’ll have your audience buzzing about your brand. You can also use community events or partner with local entrepreneurs and collaborate on joint promotions.

How do I promote my business in a small town?

Promoting your business in a small town can start with engaging the locals. Take the time to build relationships with your neighbors at local events or by hosting a workshop. Word of mouth is also key – encourage satisfied customers to share their experience with others.

How do you market locally?

To market your business locally, engage with locals via social media, invest in targeted online advertising, attend local events, and leverage word of mouth by encouraging satisfied customers to spread the word.

How can I promote my business on the street?

To promote your business on the street, create show-stopping flyers or posters with compelling calls-to-action. Distribute this material in high-traffic spots and community boards. Engage potential customers with demonstrations or product samples.

Conclusion on how to promote your business locally

Promoting your business locally is crucial for long-term success. By leveraging social media, engaging in community events, seeking strategic partnerships, and using targeted advertising, you can create a loyal customer base and boost your local presence. Take charge of your local success story and try some of these promotional ideas today.

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