Your customers care about your reviews. Studies show that 92% of customers consult reviews before making a purchase decision. So let’s talk about how you can ask for reviews from your customers. Here’s what you’ll find in this article.
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Tips to Get Started
Let’s talk about how you can request your customers for reviews effectively.
- Send feedback requests via text and email
You’ll see the best results when you send a feedback request to your customers via text and email. Chances are that you have a lot of happy customers out there. The only problem is that most of them don’t want to take the time to find your profile on different review sites.
Of course, customers will be more than happy to leave reviews if you make the process simple. When you send a direct link to your profile on review sites, all they have to do is click a button. It’s simple, quick, and easy.
2. Send feedback requests on the same day of the sale
It’s important to send your feedback requests the same day of the sale. Remember, the more time you wait, the less likely it is a customer will leave a review.
While customers may be more than happy to leave a great review after a delicious meal at a fancy restaurant, chances are that their memories will fade away quickly. After a month, they might not be willing to leave a review at all.
3. Send feedback requests to all of your customers
Remember, send feedback requests to all of your customers. While some businesses are tempted to only send requests to customers who they’re sure will leave a positive review, this is a bad idea. If you’re being selective like this, chances are that you’re missing out on sending review requests to customers who could also give a positive review.
Email and Text Templates
Remember, asking for feedback doesn’t need to be complicated. Your customers don’t like reading long texts or emails any more than you do. Remember to keep your requests short, simple, and to-the-point.
Here are a few templates that you can use to request your customers for feedback:
“We appreciate your business and hope you enjoyed your experience. We’d love to hear your feedback. Click below to leave a review.”
“[Customer Name], thank you for choosing (Your Business Name). Please provide your feedback by clicking the link below.”
“Hey (Customer Name) Thank you for visiting (Your Business Name) today. Please take a moment to leave us your feedback. Your responses will help us serve you better in the future.
Remember to include links to the review sites where you want your customers to go. Let’s talk about how you can get feedback on two of the biggest review sites on the Internet: Google and Facebook.
How to Request Your Customer for a Google Review
Right now, Google is the biggest review site on the Internet and the most visible. Every time your customers do a search for your business, they’re going to see your Google reviews.
While the same templates can work for multiple different review sites, here’s what you can do to make the process of asking for a Google review as easy as possible.
Claim Your Google My Business profile
If you want to request your customers for Google reviews, the first thing that you need to do is claim your Google My Business profile. If you’re an existing business, chances are that this profile already exists. All you have to do is verify your information and manage your account. Check out our complete guide to claiming a Google My Business profile.
Get a Google My Business short link
Google My Business’s default URL is a long string of numbers and letters. It’s a bit clunky to send in review requests. Luckily, there’s a better way. Google gives you the option to claim a Google My Business short link. It looks like this:
Your short link makes it easy to send review requests in review requests and in-person. Birdeye’s guide on creating a Google reviews link for your Google business profile can help you do that.
Asking for a Facebook Recommendation
What sets Facebook apart from other review sites is that it doesn’t actually have reviews. Facebook got rid of the traditional 5-star review system back in 2018. Now, Facebook gives two options for customers to rate businesses: Recommend and Don’t Recommend. What was previously called reviews are now recommendations.
Here’s a couple of tips to help you get more recommendations on Facebook.
Create your Facebook Business Profile
Remember to create your Facebook business profile. Just like your Google My Business profile, this is where your customers can find information about your business. Once you have your Facebook page, make sure to link it in your review requests. Check our guide to know more on creating a Facebook business page.
Request your customers to check-in
Ask your customers to check-in to your business. Not only do you get a little bit of free marketing, but you can also get a recommendation out of it. Occasionally, Facebook will ask customers who’ve checked-in to a business to write a recommendation.
How A Reputation Software Can Simplify the Process
Here’s our final recommendation for collecting more authentic customer feedback: use a review software. Here’s how using a review software like Birdeye can help your business.
Collect Reviews Automatically
Not every business owner has the time to manually send text and email review requests to customers. With Birdeye, the whole process is taking care of automatically. Birdeye integrates with your business systems, sending feedback requests to your customers without you having to lift a finger.
Monitor Your Reputation Across the Internet
The story doesn’t end when you’ve collected customer feedback. It’s important to keep an eye on the feedback that your business is getting. You don’t have to switch between dozens of sites just to see what customers are saying. The Birdeye dashboard gives you the ability to monitor feedback on over 150 sites including Google and Facebook.
Share Social Proof on Social Media
Remember, nobody can market your business quite like one of your customers. With Birdeye, it’s easier than ever to share customer feedback on Facebook or Twitter. Birdeye will automatically cross-promote customer feedback on these social media platforms. Make sure that your followers see the opinions of your happy customers.
Collect Authentic Customer Feedback with Birdeye
With Birdeye, asking for feedback will never be easier. More than 100,000 businesses use Birdeye to collect and leverage reviews. There’s no other software on the market that gives you all the tools you need to start turning customer feedback into revenue.
Sign up for free demo and understand how to collect authentic reviews with Birdeye.
Originally published Oct 18, 2019, updated