A Guide to Creating a Short Link for Your Google My Business Profile

Recently, Google started rolling out a new feature that makes it easier than ever for businesses to share their Google My Business listings with customers. You now have the option to create a unique short URL for your Google My Business profile.

Let’s take a second to talk about what the short URLs are and how having one can benefit you in your online reputation management.


What is a short URL?

Prior to this update, Google My Business URLs were usually a long string of numbers and letters like https://goo.gl/maps/xzsNaMqNNTxk5zox5. Understandably, it’s tough to remember something like this or put it on a flyer. With a custom short URL, sometimes referred to as vanity URL, you can have a simple link containing your business name or something unique about your business and is easy to remember in the format of:


This short URL is much easier to share with customers online, in-person, and on marketing materials than the old link format. Customers who see the link will be able to easily see how customers are rating your business through Google reviews.

Note: This feature is still being rolled out by Google, so it’s very possible that you might not yet have the option to do this in your Google My Business account. Just try again in a few days.


Getting a Custom Short URL For Your Business In Five Steps


If you do have the short URL option available, you should take advantage of it now. Here’s the definitive step-by-step guide to creating a custom short URL for your Google My Business profile.

Step 1. Sign in to Google My Business.

Step 2. If you have a multi-location business, open the location you wish to create a short name for.

Step 3. From the menu on the left, click Info > Add profile short name. If this feature is available, you should see this in the box under “phone number”.

Step 4. Enter your short name. Your short name can be anywhere between 5-32 characters.



If your name isn’t available, you’ll receive an error message and have to choose a different name. Try abbreviating your name or adding other descriptions, like your location. You can also pick another word that describes your business or brand.

Step 5. Click Apply. Your short name will show as pending. It will show on your business profile when it’s approved.


Learn How Online Reviews Can Help Grow Your Business


Reviews on Google and other review platforms are a great opportunity to grow your business, rank higher in search engines and attract new customers. Click the banner below to download our free eBook on Why Online Reviews Matter and learn how you can grow your business leveraging the power of online reviews today.


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