A guide to creating a Google reviews link for your Google Business Profile

Dhiraj Nallapaneni

5 min read Last Updated Jan 25, 2023

An illustration of Google Business Profile Shortlink

Google reviews can make or break your business. If a customer checks your business out on Google and sees a terrible review rating, there’s a good chance they’ll head somewhere else. But there is a way that you can have the best Google reviews in your area: motivating your customers to leave more reviews with a Google reviews link.  Let’s talk about how you can send your customers a link to Google reviews and collect more social proof. 

While you probably have tons of happy customers, not all of them are willing to go out and find your Google Business Profile on their own time. By sending a request via text or email, you can give these customers the extra push they need to leave a review. 

Getting a Google Business Profile short link makes the job easier. All your customers need to do is click the link and then leave a review. It’s simple, quick, and gets results. 

10 Google Ranking secrets

There’s an easy way to get a Google reviews link. All you have to do is set it within your Google My Business profile. 

What is a short link?
Prior to this update, Google Business Profile URLs were usually a long string of numbers and letters like the one we had for Birdeye. It’s tough to remember something like this or put it on a flyer. With a custom short URL, sometimes referred to as a vanity URL, you can have a simple link containing your business name or something unique about your business.

A Google short link takes this format:

Google reviews link

This short URL is much easier to share with customers online, in-person, and on marketing materials. Customers who see the link will be able to see your business’s information on Google, including how customers are rating your business through Google reviews.

If you do have the short URL option available, you should take advantage of it now. Here’s a step-by-step guide to creating a custom short URL for your Google My Business profile.

Here’s how you can create a custom short URL for your Google My Business profile.

  1. Sign in to Google My Business.

  2. If you have a multi-location business, open the location where you want to create a short name.

  3. From the menu on the left, click Info > Add profile short name. If this feature is available, you should see this in the box under “phone number”.

  4. Enter your short name. Your short name can be anywhere between 5-32 characters

  5. Click Apply. Your short name will show as pending. When Google approves the short link, it will show on your business profile.

Now that you have a Google reviews link, let’s talk about how you can use it to collect more reviews. 

Send an email

After a customer’s visited your business, send them an email with a review request that includes your Google short link. Most customers understand how reviews can benefit businesses and would be happy to leave one. Here’s a template that you can use for review request emails. 

Subject Line: Thanks for choosing (Business Name)

Thank you for choosing us! Please take a moment to leave us a review. Your responses will help us serve you better in the future.

Send a text 

While there’s nothing wrong with sending email review requests, studies show that text review requests have a much better chance of reaching your customers. Studies show that texts from businesses have an open rate of 98%, compared to an email open rate of 40-50%. Here’s a template that you can use for review request texts. 

Thanks so much for visiting (Business name). Please let us know how you felt about your experience by leaving a review. 

Stay on top of your reviews 

Once you start sending review requests with your Google reviews link, chances are that you’ll start seeing more reviews coming in. It’s important that you stay on top of your reviews and leave responses. 

Responding to reviews is important for a couple of reasons. First off, it’s an easy way to show your customers that you appreciate their feedback. It also helps your business rank higher on searches. Google has confirmed that responding to reviews helps businesses with SEO

Grow your business with the power of reviews 

Want to start collecting more Google reviews? Try Birdeye. Birdeye allows you to send review requests, manage and respond to reviews from 150+ sites, and grow your business. Find out why more than 100,000 businesses use Birdeye to drive revenue.

Google My Business Guide

Originally published May 12, 2020, updated