A guide to creating a Google reviews link for your Google Business Profile

Dhiraj Nallapaneni

8 min read Last Updated Sep 8, 2023

An illustration of Google Business Profile Shortlink

You may have heard of the Google My Business short link, but there is much more to it than meets the  eye.
Google review generation on a periodic basis is essential for every business. If a customer checks your business out on Google and sees just a few reviews, there’s a good chance they’ll head elsewhere. 

If you want to improve your review volume and make sure they keep coming, we have just the solution for you: motivating your customers to leave more reviews with a Google reviews link.  

Let’s discuss how you can send your customers a link to Google reviews and collect more social proof.

While you probably have tons of happy customers, not all of them would be willing to go out and find your Google Business Profile on their own. Even if you request them to leave a Google review, the process may seem too long or tedious to them. The chance of them forgetting the request as soon as they leave the store or end the conversation is relatively high. 

Businesses can improve their review generation conversion rates by simplifying the process for the customers. Sending a request via text or email also gives customers the extra push they need to leave a review in addition to serving as a reminder. 

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Getting a Google Business Profile short link makes the job easier. All your customers need to do is click the link and leave a review. It’s simple, quick, and gets results.

The Google reviews short link or the Google Business Profile short link is easily accessible within the profile itself. Before we talk about accessing the short link and employing it for your benefit, let’s look at what it actually looks like. 

Before this update, Google Business Profile URLs were usually a long string of numbers and letters like the one we had for Birdeye. It’s tough to remember something like this, and it’s not a very attractive asset to use in marketing materials. 

With a short URL, sometimes called a vanity URL, you can have a simple link that is easier to share.

Earlier, the Google short link looked like this: 

Google reviews link

This custom short URL was much easier to share with customers online, in-person, and on marketing materials. However, the customization is now discontinued. You can still generate a short link for your business profile, but it wouldn’t contain your name or business features. If you already have a custom link, then this update will not affect you. 

Customers who access the link can see your business’s information on Google, including how customers rate your business through Google reviews. 

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While your Google Business Profile’s short link serves to market the profile as a whole to prospective customers, sometimes you just need a direct link to the Google reviews form. This helps customers leave reviews faster and brings in a lot more reviews than if customers have to find the form themselves. 

This is why Google now lets businesses generate a short link for the Google reviews form directly. Google earlier allowed businesses to customize this with a short name picked by the manager/owner, but this feature no longer exists. 

Note: You can only generate this link for your Google Business Profile if you have completed the verification process.

Here’s a step-by-step guide to creating a Google reviews short link URL for your Google Business Profile.

  1. Sign in to your Google account linked to your business. Access the Business tab from the app launcher to open your Google My Business dashboard. 

  2. If you have a multi-location business, choose the location from the group for which you want to create a short link.

  3. Scroll down and click on the “Get more reviews” option on the dashboard.

  4. A share popup opens and shows you a URL. Copy the URL. It would look like: g.page/r/<business code>/reviews. If you wish to share the link to your Google Business Profile, you can remove “reviews” from the link. Now, the link to your GMB profile would look like this: g.page/r/<business code>.

With the short link for your Google Business Profile and Google reviews form, you can now share it with customers via text messages, emails, and other communication materials. 

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Now that you have a Google reviews link, let’s talk about how you can use it to collect more reviews. 

Include the link in the post-purchase email

After a customer visits your business, email them a review request that includes your Google short link. Most customers understand how reviews benefit businesses and would be happy to leave one. 

Here’s a template that you can use for review request emails. 

Subject Line: Thanks for choosing (Business Name)

Thank you for choosing us! Please take a moment to leave us a review. Your responses will help us serve you better in the future.

Click here to leave us a review (hyperlink to the Google Business Profile short link for reviews) 

Generate reviews via a text message campaign 

While there’s nothing wrong with sending email review requests, text review requests have a much better chance of reaching your customers. Studies show that texts from businesses have an open rate of 98%, compared to an email open rate of 40-50%. 

Here’s a template that you can use for review request texts. 

Thanks so much for visiting (Business name). Please let us know how you felt about your experience by leaving a review, (followed by the link). 

Generate reviews via social media

Social media has become a place for customers to review products publicly, including giving recommendations and positive testimonials. Businesses do well by engaging with these positive reviews and sharing them with their followers. Just like email and text, encourage customers to review you on Google by sharing the short link via a comment or direct message. 

This way, the social proof you generated on social media gets added to your Google Business Profile.

Stay on top of your reviews 

Once you start sending review requests with your Google reviews link, chances are that you’ll start seeing more reviews coming in. Stay on top of your reviews and respond to them in a timely manner. 

Responding to reviews is vital as it keeps your business profile active and shows customers that you care about their feedback. An active Google Business Profile can also help your business rank higher for search queries

How do I get a Google reviews link?

Go to your Google Business Profile dashboard and click on the “Get more reviews” link. Copy the URL that shows up, which is your Google reviews link.

How do I share a Google reviews link with customers? 

Once you have the Google reviews link from the Google Business Profile dashboard, paste the link in your emails, text messages, or social media communications to share with customers.

How do I add a Google reviews link to my website?

You can add Google reviews to your website by embedding the link via a widget or by hyperlinking to your Google reviews form.

How do I leave a Google review?

To leave a Google review, customers can click on the short link shared by the businesses, find the business’ Google Business Profile, or write a review directly.

How to shorten a Google review link?

You can get a short Google review link for your Google Business Profile by using a link shortener, such as Bitly on the internet.

Generate more reviews with Birdeye 

Want to start collecting more Google reviews for your business? Automate this process and make it seamless  with Birdeye Reviews. Birdeye allows you to send review requests, manage and respond to reviews from over 150 sites, and grow your business from a single easy-to-use dashboard. 

Sign up for a free demo to learn more about Birdeye today.

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