Video content is on the rise and it is here to stay. “Over 500 million (that’s half a BILLION) people are watching video on Facebook every day.” Let’s talk about some of the benefits of video marketing for your business.
Small businesses stand a big chance to succeed in this online trend if they learn to leverage the benefits of video marketing to their maximum potential. If you own a growing business, it is just the right time for you to start promoting your business through impactful videos.
Here are 5 reasons that highlight the benefits of video marketing:
1) Videos are the most engaging way to explain
If you want to explain your business and its services, creating a product or service video should be your go-to solution. Your customers prefer videos to plain textual instructions. By combining the strengths of text and images into a visual storytelling experience, videos can help you communicate your work clearly. That’s exactly why video content marketing is helpful for your business.
Animoto’s study found some interesting data that highlight the benefits of video marketing –
- 4x as many customers like to watch a video about a product rather than read about it
- 4 out of 5 consumers find demonstration videos very helpful
- 1 in 4 consumers actually lose interest in a company if it doesn’t have video
2) They have a great top-of-mind recall
Customers remember videos. That’s why videos of brands or businesses have a great top-of-mind (TOMA) recall or awareness. This means that when the customers think of a particular product or service type, the first thing that pops up inside their mind is that brand or business. Video marketing helps in creating this kind of awareness for your business. Even after a month of watching a video advertisement, 80%people will recall it. This will make your business the “most remembered” name by your customers.
52% of marketers believe that video is effective for brand awareness (WowMakers).
3) They can influence purchasing behavior
Seeing is believing. When it comes to convincing your customers about your services, you will be surprised to learn about the true power of video marketing. Videos can have a strong impact on how your customers perceive your business. If you have an impressive video that highlights your services in an appealing manner, you can actually drive your customers to purchase your services. Studies have found that 64 percent of customers make a purchase after watching a brand’s video. In fact, a study by Adobe found that online customers who view demonstration videos are 1.81x more likely to make a purchase than non-viewers
Videos also help you drive greater results from your emails. Syndacast found that emails that used the word ‘video’ in their subject line increased their open rates by 19%.
Even your website and landing pages can perform better and drive more sales if you feature a business video there.
4) Videos make good testimonials and build a credible business reputation
If you intend to establish a good online reputation for business, you need your customers to trust you. Videos can help this trust-building journey a little easy for your business. They help in conveying your brand sentiment, vision and lead to the creation of a ‘virtual connection.’ A ThinkWithGoogle report states that almost 50% of internet users look for videos about a product or service before visiting a store.
So, if your prospective customers get to watch a testimonial video of your business, it will put your business in good light and may also generate greater business leads or sales. Using impactful business videos will also make you stand out from your competitors. After all, these videos leave lasting impressions on your customers.
5) They increase your visibility on Google and increase your website traffic
While assigning search ranks to websites, Google’s algorithm also takes ‘dwell time’ into account to determine their content quality. Dwell time means the average time spent by a visitor on a website. If the dwell time for your website is more, it indicates that your content quality is good.
This is where the benefits of video marketing come in. They help in increasing your web traffic as well as improving your business visibility on search engine results.
The engaging nature of videos draws the attention of your website visitors and makes them spend more time on your website. That’s why you should definitely feature a short and compelling business video on your website. According to Moovly, if you have a video embedded on your website, it is 53 times more likely that your business will show up first on Google. In fact, videos also improve your SEO ranking by creating backlinks to your website.
Apart from improving your website rank, videos themselves get ranked in search engine result pages. The webpage that has your embedded video will be ranked both in search engine results and in search results on sites such as, YouTube, which happens to be the second largest search engine. This means that videos can also create another channel through which potential customers can access your website. So, make sure that your website’s video pages are optimized.
As a small business owner, you should leverage the full benefits of video marketing. Make a start by creating your own business video that demonstrates your services and promote it on your website and social media sites. By doing so, you can realize greater engagement, higher click-through rates (CTR), and also higher conversion rates for your business.
How Birdeye can help?
As a robust online reputation management and customer experience solution, Birdeye’s online presence feature can help you dominate your local search by improving your SEO. Apart from that, Birdeye has a host of other important features to help you gain maximum advantage and create a successful online reputation for your business.
Originally published Jun 27, 2018, updated