Must-have healthcare marketing tools to grow your practice in 2025

Building a strong online presence is critical for healthcare businesses because that’s exactly where patients are searching for providers. In fact, according to Birdeye’s “The One” report, 58% of consumers won’t support a business without an online presence. Managing this while juggling multiple locations can be challenging, unless you have the right healthcare marketing tools to streamline the process.

With specialized tools, you can manage your online reputation, boost patient engagement, and improve local SEO—all while ensuring HIPAA compliance for effective, comprehensive marketing campaigns.

In this guide, we’ll explore the essential tools that can transform the way how multi-location healthcare businesses like yours attract and retain patients.

What are healthcare marketing tools?

Healthcare marketing tools are software, platforms, and technologies designed to help healthcare organizations attract, engage, and retain patients. These tools enable clinics and hospitals to improve patient acquisition, enhance engagement, and analyze marketing performance while adhering to HIPAA regulations.

Why do healthcare providers need marketing tools in 2025?

In 2025, healthcare providers face growing challenges—from rising competition to meeting patient expectations in a digital-first world. Healthcare marketing tools help address these issues by:

• Reducing patient acquisition costs
• Enhancing patient experience management
• Streamlining lead generation
• Strengthening online reputation
• Identifying and connecting with the target audience

Let’s take a closer look.

Reducing patient acquisition costs

Acquiring new patients can be costly, especially for multi-location healthcare providers in competitive markets. AI-powered healthcare marketing tools help optimize ad spend, automate lead nurturing, and use predictive analytics to target high-intent prospects.

The result? Lower marketing costs, higher conversion rates, and a better return on investment (ROI) for your marketing efforts.

Enhancing patient experience management

Today’s patients expect seamless, personalized experiences across all digital touchpoints. AI-powered healthcare marketing tools automate responses, streamline interactions, and provide instant support through chatbots and messaging platforms.

With timely, efficient engagement, these tools boost patient satisfaction, loyalty, and retention—driving long-term growth for your practice.

Streamlining lead generation

Healthcare brands need an efficient way to attract and convert potential patients. AI-driven lead generation tools analyze user behavior, track healthcare website visits, and identify high-converting marketing channels.

Automated follow-up systems nurture prospects, ensuring that no potential patient is lost due to slow response times, resulting in more booked appointments and higher revenue.

Strengthening online reputation

With most patients relying on online reviews to choose healthcare providers, managing your reputation is crucial. AI-powered review platforms like Birdeye Reviews AI help collect, monitor, and respond to feedback efficiently and at scale.

Proactive reputation management builds trust, attracts more patients, and boosts your brand’s credibility in the competitive healthcare market.

Identifying and connecting with target audience

Understanding patient demographics and behaviors is essential for creating effective marketing campaigns. Advanced analytics tools provide deep insights into audience segments, enabling healthcare marketers to tailor messaging, improve ad targeting, and refine content strategies.

This ensures that marketing efforts reach the right people, improving engagement and conversion rates.

Types of healthcare marketing tools + top tools you need in 2025

To effectively attract, engage, and retain patients, healthcare providers rely on a range of specialized marketing tools. Each tool serves a unique purpose, from improving patient acquisition to enhancing engagement and loyalty. Here are the essential categories of healthcare marketing tools and the top solutions in each.

Reputation management tools

These tools help healthcare practices maintain accurate, consistent business information across online directories, improving local search rankings and driving more patient reviews.

Reputation management tools also simplify bulk verification for multi-location profiles, monitor online presence, and build credibility for a strong online reputation.

Here’re the top healthcare reputation management tools for your business.

Birdeye reputation management

Birdeye offers comprehensive reputation management solutions tailored for healthcare brands. By consolidating patient reviews and feedback across multiple platforms, Birdeye enables practices to monitor and enhance their online presence effectively. This proactive approach builds trust with potential patients and fosters loyalty among existing ones.

Birdeye’s reputation management suite contains of the following tools:

Birdeye Reviews AI

Birdeye Reviews AI helps healthcare businesses automate review collection and management, ensuring a strong online reputation. By actively requesting and responding to patient reviews, healthcare providers can boost credibility and improve patient trust.

Key features:

• Automated patient review requests after every interaction
• Real-time monitoring of reviews from over 200 sites
• Sentiment analysis to gauge patient satisfaction
• AI-powered review management includes review responses, summaries, and translations
• Share positive reviews across social media channels and connecting marketing campaigns

Birdeye Listings AI

Birdeye Listings AI ensures healthcare providers have accurate and up-to-date business listings across directories like Google, Bing, and Yelp. This improves local SEO and ensures patients can easily find and contact healthcare facilities.

Key features:

• Automated sync of business information across 200+ directories
• AI-driven error detection for incorrect or inconsistent listing details
• Local SEO optimization for higher rankings in patient searches
• Google Business Profile (GBP) integration for enhanced visibility
• Performance tracking to measure search impressions and traffic growth

These Birdeye tools enhance a healthcare provider’s reputation, improve online discoverability, and offer valuable insights into patient experiences.

Podium

Podium aids in reputation management for healthcare businesses by facilitating easy review collection and management. Its user-friendly interface allows healthcare professionals to manage overall feedback efficiently and boost their online reputation.

Key Features:

• Automated review invitations post-appointment
• Integration with existing CRM systems
• Collect payments by sending requests via text for faster responses
• Communicate with patients to send reminders and appointment information

Reputation

Rep.com focuses on building and maintaining a positive online reputation for healthcare businesses by monitoring patient reviews, managing feedback, and presenting a trustworthy image to potential patients.

Key Features:

• Comprehensive review monitoring across platforms
• Automated feedback solicitation from patients
• Basic review management features for sentiment analysis and generating responses

Social media management tools

Reaching the target audience on social media is essential for any healthcare marketing strategy. But it’s not easy for multi-location practices, managing multiple accounts across platforms.

The right social media management tool helps healthcare businesses like yours promote services, engage with patients, generate leads, build social proof, and boost brand awareness—all with ease.

Here are some of the top tools to consider.

Birdeye Social AI

Birdeye Social AI empowers healthcare providers to manage their social media presence efficiently, ensuring consistent engagement with patients while maintaining HIPAA compliance. By leveraging AI-powered content generation, automation, and analytics, healthcare businesses can improve brand awareness, attract new patients, and foster trust in their services.

Key features:

• AI-powered content generation to create engaging and compliant healthcare posts
• Automated scheduling to maintain an active presence across platforms like Facebook, Instagram, and LinkedIn
• Real-time social listening to track patient sentiment and conversations about healthcare services
• Engagement tracking and analytics to measure post-performance and audience interactions
• Centralized social media management for multi-location healthcare businesses

With Birdeye Social AI, healthcare providers can enhance their digital presence, improve patient engagement, and streamline social media marketing—all from a single, easy-to-use platform.

Sprout Social

Sprout Social offers a robust platform for clinics and hospitals to manage their social media activities. The tool helps providers connect with their community, streamline engagement, publishing, and analytics, and monitor their online reputation.

Key Features:

• Unified inbox for all social media messages
• Content calendar for strategic post planning
• Comprehensive analytics to track social media performance

Hootsuite

Hootsuite provides a platform to manage their social media presence across scheduling, monitoring, and analytics. Healthcare businesses can create cost, automate posting, and engage their audience from this centralized tool.

Key Features:

• Bulk scheduling of posts across platforms
• Real-time monitoring of brand feedback and mentions
• Analytics to measure the impact of social media campaigns

Patient communication management tools

Seamless patient communication is key to effective healthcare marketing. These tools centralize interactions across text, email, webchat, and social media, ensuring timely, personalized responses.

With AI-driven automation, they help improve patient satisfaction, reduce no-show rates, and streamline appointment scheduling that eventually boost marketing effectiveness and strengthen patient relationships.

Here are some top tools you can consider.

Birdeye Messaging AI

Birdeye Messaging AI is a HIPAA-compliant marketing tool that centralizes patient communications across various channels, including text, email, and webchat. By leveraging AI, it ensures timely and personalized responses, enhancing patient engagement and satisfaction.

Key Features:

• Unified inbox for all patient messages
• AI-driven response suggestions to common inquiries
• Automated follow-ups and reminders
• Integration with patient management systems
• AI-driven analysis of patient communication data to analyze feedback comprehensively
• HIPAA-compliant models for managing patient data effectively

Zendesk

Zendesk offers a customer service platform tailored for the healthcare sector, focusing on improving patient interactions and support. It provides solutions to manage patient inquiries across multiple platforms.

Key Features:

• Comprehensive ticketing system for patient issues
• Multi-channel support including chat, email, and phone
• Knowledge base for common patient questions
• Analytics to monitor support performance and patient satisfaction

Email marketing tools

Email marketing tools play a crucial role in healthcare marketing campaigns by enabling personalized patient communication at scale. These tools automate appointment reminders, health education, and promotional campaigns, ensuring consistent engagement with both new and existing patients.

With AI-driven segmentation and analytics, healthcare providers can optimize messaging, improve patient retention, and enhance overall marketing effectiveness.

Check out some of the top tools for your healthcare business campaigns below.

Marketo Engage

Marketo Engage is an AI-powered marketing automation platform that helps healthcare providers scale personalized patient engagement and drive predictable growth. It attracts the right patients, nurtures them across channels, and aligns marketing with sales to maximize revenue impact.

Key Features:

• Create precise segments for campaigns with automated capture and continuous enrichment of patient profiles.
• Utilize AI to tailor messaging and imagery for each patient while maintaining a consistent brand voice.
• Leverage marketer-defined rules and user-friendly tools to simplify and automate complex marketing tasks.
• Access out-of-the-box dashboards, customizable reporting, and multi-touch attribution to gain deep insights into campaign performance.

Sendgrid

SendGrid offers a comprehensive email marketing platform designed to enhance patient engagement and communication for healthcare organizations. With features like automation, segmentation, and real-time analytics, SendGrid enables healthcare providers to deliver personalized and timely messages, fostering stronger patient relationships and improving overall satisfaction.

Key Features:

• Automate patient communications such as appointment reminders and follow-ups, ensuring consistent and timely engagement.
• Organize patient lists based on demographics or health interests to send targeted and relevant content.
• Utilize customizable templates to create professional and responsive emails that align with your brand.
• Monitor email performance with detailed metrics to optimize future campaigns and improve patient outreach.
• Ensure adherence to healthcare regulations with tools designed to maintain patient data privacy and security.

Reporting tools

Reporting tools are essential for tracking the success of healthcare marketing campaigns. They deliver actionable insights on patient engagement, campaign performance, and ROI, helping providers refine strategies for better results.

With real-time analytics, AI-driven trends, and customizable dashboards, these tools optimize marketing efforts, ensure efficient budget allocation, and support patient acquisition goals.

Birdeye Insights AI

Birdeye Insights AI is a tool designed to help healthcare providers measure and benchmark sentiment, reputation, and online presence. By analyzing patient feedback and online reviews, it provides actionable insights to improve patient experience and enhance the practice’s reputation.

Key Features:

• Sentiment Analysis: Evaluate patient feedback to understand overall satisfaction and identify areas for improvement.
• Reputation Benchmarking: Compare your practice’s online reputation against competitors to identify strengths and weaknesses.
• Performance Metrics: Access dashboards that display key metrics related to patient experience and online presence.
• Actionable Insights: Receive recommendations based on data

Google Analytics

Google Analytics is a web analytics service that provides healthcare providers with insights into website traffic and user behavior. By understanding how patients interact with their website, healthcare organizations can optimize their online presence to enhance patient engagement and acquisition.

Key Features:

• Monitor the number of visitors, page views, and session durations to assess website performance.
• Information on patient demographics, interests, and geographic locations to tailor marketing strategies.
• Visualize patients journey across the website to identify popular content and potential drop-off points.
• et up goals to measure actions such as appointment bookings or form submissions, evaluating the effectiveness of marketing campaigns.

Sparktoro

SparkToro is an audience research tool that helps marketers understand where their healthcare clients spend time online. By identifying the websites, social media accounts, and podcasts that patients engage with, healthcare providers can tailor their marketing strategies to reach their audience more effectively.

Key Features:

• Audience Insights: Discover the online habits and preferences of your target patient demographics.
• Influencer Identification: Find key influencers and platforms that your patients follow to inform partnership and advertising opportunities.
• Keyword Analysis: Understand the search terms and topics that interest your patients to guide content creation.
• Competitive Analysis: Gain insights into the audience overlap and engagement strategies of competing healthcare providers.

Branding and design tools

Consistent branding across all patient touchpoints boosts recognition, builds loyalty, and helps healthcare businesses stand out. Branding tools create a cohesive, professional identity by helping design compelling logos, social media content, and marketing materials that reinforce credibility and trust.

Canva

Canva is a graphic design platform that enables businesses to create professional-quality marketing materials without the need for extensive design experience. With a vast library of templates and design elements, Canva allows users to produce engaging visuals for various marketing channels, ensuring a consistent and appealing brand presence.

Key features:

• Wide range of customizable templates suitable for healthcare marketing efforts.
• Drag-and-drop functionality to design materials without prior design experience.
• Brand kit to maintain brand consistency by storing and applying brand colors, logos, and fonts across all designs.
• Work with team members in real-time to create and edit designs collaboratively.

How to choose the right healthcare marketing tools for your business

Selecting the right tools depends on your healthcare practice’s goals, size, and budget. Here are some factors to consider while picking a HIPAA-compliant marketing tool:

• Define your objectives: Are you focusing on patient acquisition, retention, or engagement?
• Consider compliance: Ensure tools are HIPAA-compliant to safeguard patient data.
• Evaluate integrations: Choose tools that integrate seamlessly with your existing systems.
• Prioritize ease of use: Opt for user-friendly platforms that save time for your marketing team.
• Assess analytics capabilities: Tools with robust analytics can help optimize your marketing campaigns.

Healthcare marketing tools- Key to outshining competitors

Healthcare marketing tools are essential for boosting patient acquisition, engagement, and retention. Platforms like Birdeye Reviews AI, Messaging AI, and Listings AI help healthcare providers like you streamline marketing efforts, enhance the patient experience, and fuel sustainable growth.

By leveraging the right tools, you can stay ahead of the competition while delivering exceptional care that keeps patients coming back.

FAQs on healthcare marketing tools

Supercharge your healthcare marketing with Birdeye’s GenAI tools

Birdeye’s GenAI solutions—including Listings AI, Reviews AI, Messaging AI, Social AI, and Referrals—help healthcare businesses grow smarter, engage better, and stand out in a competitive market. With Birdeye, you can:

• Simplify patient interactions and streamline feedback management
• Boost online visibility with accurate listings and automated review generation
• Run smarter social media campaigns with AI-powered automation
• Lower patient acquisition costs through seamless referral programs

Ready to transform your marketing strategy? Discover how Birdeye can help you achieve better patient outcomes and sustainable growth.

Watch a free demo today.