Decoding the best time to post on Facebook: UK 2025 edition

Catching your audience at the right time is significant to achieving success across social media platforms, and Facebook is no different. Knowing the best time to post on Facebook UK can help businesses secure early engagement, reach feeds, and give their content a much-needed boost. 

In 2025, timing isn’t just about visibility, it directly affects how Facebook’s algorithm ranks your content.If your business posts too early, your audience will scroll past. Too late, and it will be buried. 

The major challenge is that most UK businesses still base their scheduling on guesswork or anecdotal data. But you don’t have to do that; not when you can have data-driven insights. 

In this guide, we break down the exact best times to post on Facebook in the UK, backed by industry benchmarks, real engagement data, and audience behaviour insights. Whether you’ve a café in Manchester or a dental chain across Greater London, you’ll walk away with timing strategies tailored to your sector, audience, and business goals.

Read on to know when to post on Facebook for maximum engagement. 

Bottom Line Up Front

The best time to post on Facebook UK 2025 isn’t one-size-fits-all. Weekday mid-morning and lunch breaks typically bring maximum engagement, but fine-tuning your posting schedule using first-party insights from social media management tools like Birdeye Social AI will deliver the strongest results.

Why does finding the best time to post on Facebook matter?

Facebook users are creatures of habit, logging on and off the platform in definitive patterns throughout the week. Knowing these time slots ensures that your message does not disappear into the social media void but lands perfectly on your target audience’s feeds. 

Some of the major advantages of understanding the best time to post on the social media platform are: 

Improved visibility in the Facebook algorithm

Social media algorithms reward content that gets quick engagement from the target audience. Posting during peak engagement times for your niche increases the odds of early reactions, which tells the algorithm to push your post higher. This improves your Facebook presence and organic reach, especially crucial for UK businesses managing multiple accounts or multiple social media accounts.

Maximised engagement metrics without spending on ads

High engagement rates don’t always require ad spend. Posting at optimal posting times gets your message in front of your target audience when they’re most receptive, generating meaningful interactions without boosting. Timing becomes a smart, cost-free part of your social media strategy.

Deeper insights from past performance

When you post consistently at high-performing slots, your post performance becomes more meaningful. You’ll more easily identify patterns, refine your content strategy, and make data-driven decisions using insights from tools like Meta Business Suite and Birdeye Social AI. 

You can then capitalise on this information for multiple campaigns across different social media platforms, as this provides a keen insight into the audience demographics and overall lifestyle choices. 

When is the best time to post on Facebook?

If you’re looking for a great starting point, here’s what Birdeye’s aggregated data and industry trends reveal about the best time to post on Facebook in the UK:

• Weekdays between 9:00 AM – 11:00 AM (especially Tuesday to Thursday) are generally high-performing
• Early morning posts (7:30–9:00 AM) get good visibility from young adults who are commuting to work or school
• Mid-morning and lunch break slots (11:30 AM – 1:00 PM) often see high Facebook engagement from all audience groups alike 
• Evenings (7:00–8:00 PM) work well for B2C businesses targeting younger audiences

These time frames are based on real audience behaviour for each industry, but the data for every Facebook page is different. Consider your business location and target audience, and use Birdeye to analyse your post performance by day and time.

What are the best days and times to post on Facebook?

Here’s a breakdown of the best time to post on Facebook UK by each day of the week, with reasoning and examples relevant to UK businesses.

The best times to post on Facebook UK for Mondays

As the week begins, the optimal time to post on your Facebook UK page is between 9:00 AM and 11:00 AM. Mondays generally see a spike in social media activity from office-going audiences, who use the early morning period to catch up on what happened over the weekend. 

This works well for Facebook business pages belonging to B2B brands, government agencies, or businesses that post updates or news.

The best times to post on Facebook UK for Tuesdays

Generally, Tuesdays are when active users on the platform increase significantly, as people settle into their routines. The best times to post on Tuesdays for UK Facebook pages are 10:00 AM—12:00 PM and 6:00 – 7:00 PM. 

These time slots are ideal for interactive Facebook content, such as reviews, behind-the-scenes videos, or service promotions.

The best times to post on Facebook UK for Wednesdays

The peak time on Wednesdays usually falls between 10:30 AM and 1:00 PM and returns around 8:00 PM. As the week progresses, mid-day scrolling and late evening browsing become habits for people looking to take a break from the stress of the week. 

This slot is especially effective for home service offerings, community announcements, and value-driven social media posts.

The best times to post on Facebook UK for Thursdays

As Thursday approaches, the UK audience has begun looking forward to the weekend and continues to browse the platform between 10:00 AM and 12:00 PM and 7:00 PM and 8:00 PM. 

Event promotions, offers, or content that leads to weekend bookings would work best in this time slot, especially useful for restaurant and retail brands.

The best times to post on Facebook UK for Fridays

Fridays generally mean the approaching weekend looms over everyone’s mind, which slows down social network usage. But if you do need to post, the best time to do so on Facebook in the UK is between 9:00 AM and 11:00 AM. 

These morning posts do best for businesses in the financial services industry, B2B, or outlets looking to secure weekend appointments.

The best times to post on Facebook UK for Saturdays

While weekends often receive a bad rap for lower-than-usual engagement rates, active users do not suddenly disappear during this period. So, if you are wondering what time people check Facebook on Saturdays, it is usually between 10:00 AM to 12:00 PM. 

This time slot is perfect for brands posting engaging content such as event highlights, trending content, and promotional advertisements. 

The best times to post on Facebook UK on Sundays

Sundays are among the worst days to post on Facebook UK, but the best time to post on this day is between 8:30 AM and 10:00 AM. 

Religious or local community brands, nonprofit organisations, and Facebook groups can still see decent engagement with early, uplifting content.

Best time to post on Facebook UK: Content formats-wise data

The effectiveness of your time to post depends not just on the hour or day, but also on the type of content you share. Here’s how different formats perform across the UK Facebook audience:

1. Videos: Videos tend to perform best on weekdays between 10:00 AM and 12:00 PM when users take short mental breaks during work hours. These slots work well for explainer videos, tutorials, and product walkthroughs because users are focused enough to watch but not yet bogged down with meetings or tasks.
   
2. Photos: Photos receive strong engagement during lunchtime (11:00 AM – 1:00 PM) and again in the early evening (6:00 – 7:00 PM). These times coincide with casual browsing habits, making them ideal for showcasing new products, team culture, or promotional visuals.
   
3. Text-based content:  The best time to post plain-text updates or thought leadership content is between 9:00 AM and 11:00 AM on weekdays. This is when audiences are most mentally alert and open to engaging with longer-form posts that require reading or reflection.
   
4. Stories: Facebook Stories perform well in the early morning (8:00 – 9:00 AM) and again during lunch breaks. These quick, visual snippets are best for behind-the-scenes content, limited-time offers, or timely reminders.
   
5. Reels: Reels generate more engagement between 10:00 AM – 12:00 PM and 7:00 – 8:30 PM, particularly Wednesday through Saturday. These time slots align with discovery-driven scrolling behaviour and are great for entertaining, short-form content that encourages sharing.

What are the best times to post on Facebook by industry?

Now that we know the overall best times to post for Facebook, let’s zoom in on Facebook posting times by sector. These are optimised for industry-specific audience demographics, intent, and peak engagement times.

Best time to post on Facebook UK for healthcare businesses 

Potential clients for healthcare businesses often browse during mid-morning breaks. Share service updates, health tips, and seasonal campaigns before lunch. That’s why the best time to post for healthcare businesses is weekdays between 9:00 to 11:00 AM. 

Best time to post on Facebook UK for automotive businesses 

Clients looking to research vehicles typically do so when they have time and possess the ability to process complex information. The best times to post for automotive businesses on Facebook UK are Tuesday and Thursday, between 10:00 AM and 12:00 PM. 

Use these slots for test drive videos, inventory highlights, or targeted ads for local promotions.

Best time to post on Facebook UK for real estate businesses 

UK real estate businesses can generate higher engagement by posting on weekdays between 12:00 – 1:00 PM and after 7:00 PM in the evenings. These time slots are ideal for posting listings via carousels, virtual tours, and stories targeting homeowners. 

Best time to post on Facebook UK for restaurants

For the food and beverage industry, the optimal time to post on Facebook UK is between Thursday and Saturday, particularly in the morning hours of 11:00 AM to 1:00 PM. 

Lunch promos or dinner previews with relevant hashtags for local reach can work wonders here. 

Best time to post on Facebook UK for home service businesses 

The early part of the week is when people plan, so the best time to post on Facebook for home service businesses is Monday through Wednesday, 9:30 – 11:30 AM. 

Share customer testimonials, offers, or seasonal alerts—great for plumbers, electricians, and cleaning services.

Best time to post on Facebook UK for government agencies

Posting important updates or alerts early ensures public safety announcements are seen before the day begins. Therefore, government agencies should post on Weekdays between 8:00 AM and 11:00 AM. 

Worst time to post on Facebook UK

Just as there are optimal hours for visibility and maximum engagement, there are also times when posting can backfire, leading to lower reach, wasted effort, and diminished Facebook algorithm performance. Here’s when not to post on Facebook in the UK:

Late nights (after 9:00 PM)

During this window, most users are winding down or offline entirely. Posts receive minimal reactions, which signals low relevance to the Facebook algorithm. Unless your business operates in nightlife or events, avoid these hours.

Weekday afternoons (2:00 PM–4:00 PM)

This post-lunch slump sees a drop in active users. For B2B brands, these hours fall between meetings and deadlines. For B2C brands, they miss the mid-morning buzz and pre-evening scrolls.

Sunday evenings (after 6:00 PM)

Often cited among Sunday’s worst days for engagement, this slot competes with chores, family routines, and Monday prep. Most audiences are offline or disengaged, especially in the professional and financial services industry sectors.

Fridays after 3:00 PM

Even if you’re wrapping up your week, your target audience likely is too. Engagement drops after lunch, especially for non-retail brands. Consider skipping Friday afternoons unless you’re posting last-minute weekend promos.

Pro tip: Always review your Facebook insights or Birdeye Social AI data to identify when your specific audience is least responsive. These "worst times" are patterns, but not rules; your data always matters most.

How to find your best time to post on Facebook UK

Finding the best time to post begins with tools and culminates in insight. Here’s how:

Use insights from Meta Business Suite to discover the right time to post on Facebook

Meta Business Suite reveals when your target audience is online, which time slots your Facebook page performs best in, and which content sees high engagement. It’s also useful for scheduling posts across social media platforms and comparing performance metrics over time.

Track:

• When your audience engages
• What types of Facebook posts work best at certain times
• How your posting strategy is evolving

Here is how you can access these insights:

• Go to Meta Business Suite and click Insights → Audience → Trends.
• View “Most active times” to see hourly audience activity by day
• Compare performance on your Facebook page via Insights → Content → All. Sort by reach or engagement to pin down high-performing slots
• Set up scheduled posts: In the Planner, when creating or scheduling a post, click “Suggested times” for system-recommended posting times based on recent audience activity 

Use AI recommendations from Birdeye Social AI

Birdeye Social AI analyses your past posts, page performance, and audience behaviour across time zones to suggest optimal posting times. It simplifies social media engagement, boosts content strategy output, and even helps create content using trending formats. For multiple accounts, this is a game-changer.

Here is how you can access the best time to post on Facebook UK for your account: 

• Log in to Birdeye Social, go to Publishing & Scheduling
• Use the Social Publishing Agent to generate and auto-schedule posts, personalised by industry, location, and past performance.
• Review the AI’s suggested posting times and frequency, and verify them against what drives the most social media engagement for your sector.
• Download your Insights data via the Birdeye Dashboard: Insights → Categories → Download Excel or schedule reports for regular review

Pro Tip: Birdeye identifies peak times based on its own data and industry benchmarks, providing valuable insights to help your social media manager stay ahead of UK industry trends.

Conclusion

Knowing the best time to post on Facebook UK is more than just picking a morning slot; it’s about aligning your content with your audience’s habits, lifestyle, and industry rhythms. By using data from Meta Business Suite and the intelligent suggestions from Birdeye Social AI, you can craft a posting strategy that consistently delivers maximum engagement, builds trust, and drives results.

Start with the recommended time slots, refine using your insights, and empower your team or social media manager with tools that take timing off your plate. Over time, you’re not just posting—you’re connecting.

FAQs on the best time to post on Facebook UK

Supercharge your Facebook UK strategy with Birdeye Social AI

If you manage a brand across multiple UK locations, you know how tricky it is to build a consistent Facebook presence. With Birdeye Social AI, you get:

• Auto-suggested posting times based on real engagement data
• Content tailored to your brand and specific audience
• Seamless schedule posts across multiple social media accounts
• A smart calendar that fills itself with relevant content, ready to go live

Don’t just guess the time to post. Let Birdeye tell you when your audience engages, and turn every post into an opportunity to boost engagement.

Explore Birdeye Social AI and transform your UK Facebook strategy today. Watch a free demo to learn more.