Why Birdeye’s integration capabilities are the best in the industry

Your business runs on many systems: CRM, EMR/PMS, POS, property management, marketing, and payments. Each holds signals about customers and moments that matter. If these systems don’t talk to each other, teams work in silos, waste time on manual tasks, and miss high-intent opportunities.

Summary

With 3,000+ integrations, Birdeye’s agentic marketing platform lets AI agents manage reviews, listings, feedback, and social across every location, keeping your brand consistent and results measurable. This blog covers Birdeye’s integration ecosystem, real customer outcomes, how we compare to Podium, Yext, and Reputation, and why integration-led automation reduces manual work and boosts ROI.

Ready to learn more about how Birdeye streamlines your business operations? Let’s begin.

Birdeye’s integration ecosystem

Birdeye’s AI agents handle the busywork behind review generation, listing updates, social scheduling, and survey feedback, so your team can focus on growth. 

Instead of juggling separate tools, you get a unified system that streamlines operations, turns data into clear actions, and maintains a consistent brand voice across every location. Trusted by 200,000 businesses worldwide, Birdeye helps enterprises strengthen their online presence and scale results with confidence. Let’s explore:

CRMs

Purpose: Turn sales and service milestones into timely outreach, online reviews, and surveys.

Popular connectors

• Salesforce
• HubSpot
• JobNimbus
• EZ Lynx

Automated workflows include:

• Sends review requests after closed-won deals, completed services, or tickets.
• Triggers post-interaction surveys and follow-ups.
• Routes feedback to the right team and location.

Business impact: Connect CX signals to revenue, increase review volume, and reduce manual work.

Healthcare EMR/PMS

Purpose: Capture authentic patient feedback at the right clinical moments.

Popular connectors

• AthenaHealth
• eClinicalWorks
• Dentrix
• Eaglesoft

Automated workflows include:

• Sends surveys and review requests after appointments, procedures, and discharges.
• Centralizes responses for providers and locations.
• Surfaces trends to improve experience and access.

Business impact: Higher response rates, stronger visibility in search, better care insights.

Property management

Purpose: Collect resident and prospect feedback across the entire housing journey.

Popular connectors

• Yardi
• AppFolio
• SiteLink

Automated workflows include:

• Triggers surveys and review requests for move-ins, work orders, renewals, and move-outs.
• Feeds insights to on-site teams and leadership.
• Syncs feedback to BI dashboards for action.

Business impact: Better service quality, stronger SEO from consistent reviews, clearer ops insights.

POS and retail

Purpose: Turn every completed order into a chance to learn and improve.

Popular connectors

• Toast
• Easy Process Pro

Automated workflows include:

• Sends review requests and CSAT surveys after tickets close.
• Flags low scores for quick outreach.
• Rolls up trends by store and region.

Business impact: More reviews, faster issue resolution, better store-level insights.

Financial systems

Purpose: Collect borrower feedback at key milestones and publish trusted signals that lift performance.

Popular connectors

• Encompass
• Google Seller Ratings through a private API

Automated workflows include:

• Sends review requests to borrowers and co-borrowers at closing and other events.
• Launches post-close surveys for NPS and service quality.
• Publish seller ratings that improve ad performance.

Business impact: Higher click-throughs, stronger trust, and clear, milestone-based insights.

Why this framework works at enterprise scale

• API-first design: Open, secure data pathways that fit complex, regulated stacks and connect cleanly to existing workflows.
• Plug-and-play connectors: Fast setup with minimal IT lift, plus guided onboarding for smooth multi-location rollout.
• Automation baked in: AI agents run review requests, surveys, feedback loops, and reporting in the background so teams reclaim hours.
• Governance with control: Role-based permissions, location-level rules, and audit trails to protect brand standards and compliance.

Put simply, Birdeye turns your ecosystem into an always-on engine: systems send signals, AI agents take action, and leaders get the insights they need to improve outcomes across every location.

Proof in action: How customers win with Birdeye integrations

Integration-led automation delivers repeatable wins across industries. When key events fire in your source systems, Birdeye turns them into timely outreach, reviews, surveys, and insights that compound results month after month.

Healthcare

Healthcare workflows are packed with system events, appointments, check-ins, and discharges. Birdeye converts those moments into review requests and surveys without adding work for staff.

Aspen Dental

• Challenge: Rapid expansion created inconsistent feedback capture across locations.
• Solution: Connected Birdeye to the practice management system to automate patient prompts.
• Results: Scalable operations, a steady stream of reviews, and stronger visibility in local search.

Hughston Clinic + AthenaHealth

• Challenge: Manual survey workflows limited response rates.
• Solution: Automated surveys and review requests after clinical encounters.
• Results: Nearly 8,000 new reviews and about 25% average survey conversion.

MedLink Georgia + AthenaHealth

• Challenge: Low review volume and ratings masked the quality of care.
• Solution: Post-visit automations that asked every eligible patient for feedback.
• Results: Reviews grew from 52 to 807, and ratings rose from 4.1 to 4.7.

“If you’re looking to have a great reputation and customer experience, Birdeye is going to help you. Birdeye makes managing patient experience so easy for your staff. It helps get everyone’s feedback so your potential patients see you provide an exceptional experience on a regular basis. And it’s no extra work! With Birdeye, our happy customers are leaving review,s and it feels like we’ve done a complete 180.”

-Emily Nix, Director of Marketing and Business Development, MedlLink

  (Learn more)

Wake ENT + AthenaHealth

• Challenge: Time-consuming review collection and inconsistent follow-up.
• Solution: End-to-end automation across visits and discharges.
• Results: Leaner operations and a healthier online reputation.

Quick Care Med + eClinicalWorks

• Challenge: High patient throughput with limited staff time for outreach.
• Solution: Automatic review requests and CSAT workflows tied to EMR events.
• Results: 15.3K reviews at a 4.6 star average and faster feedback cycles that helped attract top talent.

“From my experience, Birdeye is worth every penny. Not only do we save considerable labor hours, but the enhancement of our online reputation has been transformative for our business. This is why we always include it in our budget and will continue to do so. A strong online presence is essential, and Birdeye is a key part of maintaining that.”

-Charley Balbuena, Director of Operations at Quick Care Med

(Learn more)

Automotive

Sales and service CRMs capture every milestone, test drives, RO closes, and deliveries. Birdeye uses those triggers to request reviews and surveys at the perfect time. Dealers gain steady reputation growth, fewer manual steps, and better visibility in local search.

Avondale Toyota

• Challenge: Manual asks after sales and service, which led to missed reviews.
• Solution: CRM-triggered review requests after purchase or repair completion.
• Results: Zero manual steps and steady, sustainable review growth.

“Our partnership with Birdeye has truly transformed the way we manage reviews and listings. The improved clickthrough rates and a surge in leads, especially with Dealerator, have been remarkable. We’re not just keeping up with the market; we’re outperforming it.” 

-Kamal Charef, General Manager, Avondale Toyota

(Learn more)

Retail and services

POS and ticketing systems provide clean signals, orders, checkouts, and ticket closes. Birdeye turns these into instant outreach and feedback loops. Brands see more reviews, faster insights, and stronger rankings across maps and search.

Bed Pros Mattress + Easy Process Pro

• Challenge: Low review volume despite high order count.
• Solution: Automated review requests on ticket close.
• Results: More than 400% increase in reviews in the first month.

Fireman Hospitality Group + Toast

• Challenge: Hard to capture timely guest feedback across busy locations.
• Solution: POS-driven automations immediately after check completion.
• Results: 8,900+ new reviews and stronger map rankings.

Kona Cleaners

• Challenge: Inconsistent outreach across stores.
• Solution: CRM connection that scaled review requests to every eligible customer.
• Results: 85x more review requests quarter over quarter.

“Birdeye has helped us build a great brand reputation and understand our customers better than ever. It’s affordable, user-friendly, and more than pays for itself with the new customers we get through online reviews.” 

-Dave Troemel, General Manager

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Property management

Leasing CRMs and property systems track every resident moment, showings, move-ins, work orders, and renewals. Birdeye automates surveys and review asks from these events. Operators get clearer service insights, happier residents, and SEO gains for each community.

Moss & Company + Yardi

• Challenge: Feedback gaps across resident touchpoints.
• Solution: Resident surveys triggered by move-ins, work orders, renewals, and move-outs.
• Results: Service insights for on-site teams and measurable SEO lift.

Pangea Properties + Yardi

• Challenge: Limited visibility into leasing and call center experiences.
• Solution: Targeted feedback flows tied to showings and interactions.
• Results: Clear operational improvements guided by real tenant input.

Mecca Property Management + AppFolio

• Challenge: Manual surveying and fragmented reporting.
• Solution: Automated surveys for each lifecycle event with data synced to BI dashboards.
• Results: Faster decision-making and consistent resident engagement.

“Real-time feedback through Birdeye keeps us on our toes. We can address any issues immediately, ensuring residents are always satisfied.”

– Travis Baker, President of Mecca Property Management

  (Learn more)

Financial services

Mortgage and banking systems mark critical stages, applications, approvals, and closings. Birdeye triggers the right outreach at each step. Lenders and credit unions capture more reviews, improve NPS, and cut ad costs with stronger trust signals.

VanDyk Mortgage + Encompass

• Challenge: Missed opportunities to capture borrower sentiment at key milestones.
• Solution: Automated review requests and post-close NPS surveys.
• Results: 1.6K reviews in six months and a 92.3 NPS.

“With Birdeye, it was pretty easy to just set up our listings. Honestly, the Birdeye team did most of the work for us, and it was a big help in standardizing our information.”

– Adam Morolla, Marketing Technology Specialist, VanDyk Mortgage Corporation

(Learn more)

Firstmark Credit Union + Google Seller Ratings

• Challenge: Low click-through rates and higher ad costs.
• Solution: Accelerated GSR via private API to publish trusted signals.
• Results: CTR increased to 10% from 4% with lower CPCs.

Across healthcare, automotive, finance, retail, property, and services, the pattern is consistent: when your systems record key events, Birdeye turns them into reviews and visible proof that lifts rankings and revenue.

How Birdeye stacks up against competitors

Choosing a reputation platform includes more than checking features. It’s about considering the overall experience. It is more about picking the nerve center that moves reviews, surveys, listings, and messages without manual effort. 

Below is a clear view of each player’s integration capabilities, with Birdeye setting the benchmark for breadth, depth, and ease of use

Birdeye: Leader across every category

Birdeye operates like an integration highway built for enterprise speed and reliability. It doesn’t just “connect”; it listens for precise events, maps custom fields, and fires the correct workflow at the right moment across every location.

• Breadth and depth: Access 3,000+ native integrations across CRM, EHR/PMS, POS, property management, automotive CRMs, payments, email, and contact center platforms with event triggers, bi-directional sync, and field-level mapping so automation runs cleanly without workarounds.
• Industry coverage: Utilize libraries designed for real-world multi-location stacks in healthcare, automotive, property management, restaurants, financial services, and retail, featuring prebuilt mappings that expedite onboarding and minimize custom engineering.
• Listings reach: Manage Google Business Profiles first-party and a broad publisher network from one place, with centralized edits to attributes, categories, hours, etc and duplicate-resolution to ensure accurate, trusted location data.
• Messaging and review connectivity: Connect directly to Google and major review channels, utilizing triggers from CRM, EHR/PMS, POS, property management, and contact center systems, so that invitations and surveys reach the right person at the right time.
• Enterprise extensibility: Rely on modern REST APIs, webhooks, SSO, role-based permissions, and secure exports to your data cloud, supported by certified partners and aligned with existing data and identity standards.
• Simplicity: Get faster onboarding with plug-and-play setup, built-in automation for reviews, surveys, and insights, and role-based controls for multi-location teams.
• Integration velocity: Benefit from a steady cadence of new connectors and upgrades across email, CRM, EHR/PMS, and POS, documented in an integration library your IT team can track for change management.

Why Birdeye stands out

Birdeye combines the widest integration catalog, the deepest event coverage, and a reliable shipping cadence to turn scattered workflows into end-to-end automation at scale. Instead of piecing together separate tools, teams run a single platform that connects systems, triggers the right actions, and provides clear insights, allowing every location to improve faster.

Reputation (Reputation.com)

A strong option for enterprises that need governance and consolidated reporting across reviews and surveys, particularly in regulated sectors.

• Integration profile: Broad category coverage across CRM and EHR/EMR ecosystems with enterprise administration controls.
• Strengths in practice: Centralizes feedback and service signals; supports complex permissioning and compliance-minded rollouts.
• Gaps to evaluate: Public documentation focuses more on categories than explicit connector counts and field depth. Teams should validate event coverage, webhook behavior, and custom field mapping per system before large-scale automation.

SOCi

Designed for brands prioritizing social publishing and listings hygiene, with a useful footprint across review and directory workflows.

• Integration profile: Solid reach in social, search, and directory layers; healthcare directory additions enhance vertical breadth.
• Strengths in practice: Strong governance for social operations; dependable listings control at scale.
• Gaps to evaluate: A smaller connector library can limit event-driven automation when multiple systems (CRM, EHR/PMS, POS, property management system) must coordinate in real-time.

Podium

Well-known for messaging and payments, especially where stacks are simpler and speed to value matters.

• Integration profile: Marketplace of ~180+ solutions oriented toward SMB texting, payments, and quick deployment.
• Strengths in practice: Fast setup for straightforward environments; clean UX for two-way messaging.
• Gaps to evaluate: Narrower integration depth in enterprise healthcare, automotive, and property use cases; fewer prebuilt event triggers across multiple systems compared to Birdeye.

Yext

Yext specializes in listings distribution, entity management, and search experiences, and can be an option when directory accuracy is the primary goal.

• Integration profile: Large publisher network and an app directory focused on data quality and findability.
• Strengths in practice: Best-in-class control over listings, structured data, and search surfaces.
• Gaps to evaluate: Review-led CX automation that depends on CRM/EHR/PMS/POS events often requires pairing with additional tools to orchestrate triggers, routing, and survey logic.

Trustpilot

A natural fit for ecommerce-centric review flows where cart, order, and payment events drive outreach.

• Integration profile: Practical connections into commerce stacks; partner marketplace supports storefront scenarios.
• Strengths in practice: Streamlines web-store review capture and onsite trust signals.
• Gaps to evaluate: Limited emphasis on non-ecommerce, multi-location service workflows triggered by EHR/PMS, POS, or property systems.

Chatmeter

Chatmeter supports category-specific data sources, including restaurant delivery platforms, to provide operational insights.

• Integration profile: Expanding partner set with a focus on industry intelligence.
• Strengths in practice: Useful competitive and operational signals for QSR and hospitality contexts.
• Gaps to evaluate: A smaller ecosystem overall can limit options for enterprises spanning multiple industries and back-office systems.

Enterprise automation thrives or fails based on the depth of integration, industry fit, and shipping pace. Birdeye combines the broadest native coverage with precise event triggers, first-party listings control, direct review/messaging pipes, and enterprise-grade extensibility, resulting in clean, repeatable automation across every location.

Bottom line: If your playbook relies on rich, automated triggers from CRM/EHR/PMS/POS and POS, as well as enterprise-grade data flows, Birdeye’s integration surface area is the difference between “some automation” and “automation everywhere.”

Benefits of choosing Birdeye integrations

When integrations power your CX engine, work shifts from guesswork to repeatable wins. Teams hand off cleanly, customers get faster answers, and every location delivers to the same standard.

Here are the benefits you can expect with Birdeye integrations:

• Automation at scale: Replace manual follow-ups with workflows that run on their own. Review requests, surveys, and reminders triggered from CRM, EMR, POS, or property events. Teams save hours each week and focus on conversations that need a human touch.
• More and better reviews: Ask at the right moment and on the right channel. Timely, event-based requests drive higher response rates and more detailed feedback, which improves relevance for future customers.
  Higher visibility and SEO: A steady stream of fresh, high-quality reviews signals trust to Google and Maps. Accurate listings and consistent updates reinforce local rankings and help customers find the right location quickly.
• Smarter decisions: Survey results and review insights roll up to executive dashboards and drill down to each location. Leaders see patterns across regions, while managers get clear actions for staffing, training, and service fixes.
• Better experiences for customers and staff: Patients, residents, borrowers, and shoppers receive clear, timely requests and faster resolutions. Frontline teams stop chasing lists and instead close the loop with just a few clicks.
• Consistent execution across locations: Role-based controls and standardized templates keep messaging consistent with the brand. Locations benefit from the same proven playbooks while still allowing local context where needed.
• Lower total cost of ownership: Plug-and-play connectors reduce custom builds and ongoing maintenance. Centralized management reduces tool sprawl and lowers IT’s operational load.
• Faster time to value: Prebuilt mappings shorten onboarding. Most organizations start with a few high-impact triggers, measure lift, and expand confidently across brands and regions.

FAQs on Birdeye’s integration

Why Birdeye tops the 2025 integration scorecard

Birdeye’s integration does more than connect tools. It turns your stack into an always-on automation engine where every signal sparks the right action and every interaction feeds insight.

Reviews go out on time, surveys land with context, listings stay accurate, and leaders see what is working across locations in one place. The result is less manual work, faster response, and a consistent standard of excellence.

While others deliver point-to-point links, Birdeye delivers integration at scale with built-in automation. That is why more than 200,000 businesses worldwide rely on Birdeye to power reviews, surveys, listings, and messaging from a single platform. 

If your systems already hold the moments that matter, Birdeye makes sure none of them go to waste. To learn more, watch a demo now.