Today Birdeye is officially launching its new podcast, The Modern Experience Marketer, designed with the multi-location marketer in mind. The podcast helps marketers make sense of the new world of Experience Marketing, one in which businesses no longer set the terms of engagement for customer experiences, but rather are having the terms set for them by customers themselves.
Each episode of The Modern Experience Marketer grapples with how marketers can use customers’ heightened expectations to ensure that their businesses stay highly-ranked, highly-rated and able to easily gauge customer sentiment – then move quickly to use customer insights to drive even happier customers.
We’ll talk to marketing experts who’ve been there, and who can provide advice and best practices on topics as diverse as launching a Voice of the Customer program, to ranking higher on Google, to developing a successful referrals program – and much more. The focus of the Birdeye podcast is not Birdeye, but rather on actual tips, tricks and tools you can use to help convert customer experiences into revenues.
Want to start listening?
Episode #1 is called Reviews to Revenue: How Listings & Reviews Supercharge SEO. The episode is centered around a Q&A with Joey Randazzo, the CEO of Portland, OR’s Becoming Media. We talk about how multi-location marketers can use accurate and well-considered business listings and online customer reviews to drive top-of-page SEO results, as well as how Google’s algorithm works to reward companies whose customers think highly of them, and who in turn are focused on driving world-class customer experiences.
It’s a 25-minute crash course for local and multi-location businesses on how to better be found and chosen online, with extensive best practices for managing your online customer experience.
We hope that you’ll listen in to this one, and subscribe to The Modern Experience Marketer on your podcast app of choice.