108+ Customer experience quotes to see your business through customers’ eyes

Have you ever wondered what your customers really think about your business? Customer experience (CX) is all about seeing things from your customer’s perspective, from their first interaction with your brand to their ongoing relationship with you. It encompasses every touchpoint, big or small, and shapes your brand perception in their minds.

In this blog post, we’ve compiled 108+ insightful customer experience quotes, including 20 review quotes from Birdeye’s customers. These quotes will help you see your business through your customers’ eyes and show how the right CX platform can empower you to deliver exceptional experiences every time.

Let’s dive in and discover how these insights can transform your customer interactions!

How does a positive customer experience benefit your business?

A positive customer experience is a strategic investment that yields significant benefits. Let’s delve deeper and explore how exceptional CX can transform your business:

1. Happy customers are vocal brand ambassadors. They promote your business organically through positive word-of-mouth and online reviews. This social proof builds trust and attracts new customers without hefty marketing spend.
2. Positive interactions open a treasure trove of valuable customer feedback analysis. By genuinely listening to their needs and experiences, you can identify areas for improvement and opportunities to innovate. 
3. Frictionless customer journeys drive growth. By anticipating needs and removing obstacles, you create a smooth, enjoyable experience that fosters loyalty and encourages repeat business.
4. Healthy customer experience enables employees to focus on positive relationships, fostering a culture of empathy and service excellence. This boosts employee morale and engagement, directly leading to better customer interactions.

Recommended read: Mastering customer marketing strategies: Guide to sustainable growth

5 examples of customer experience quotes for exceeding customer expectations

The following quotes signify the role of customer experience to surpass your competitors and have an added advantage in creating long-term relationships through exceptional service: 

1. “We are customer-obsessed, we love delighting customers, and we have an insatiable desire to invent on their behalf.” – Jeff Bezos, CEO of Amazon
2. “The customer is the real boss, and we must absolutely follow the wishes and demands of the customers.” – Tadashi Yanai, Chairman, President, and CEO of UNIQLO
3. “If you don’t treat your customers right, they will find someone else who will.” – Jayne Parker, CEO of Crunch Fitness
4. “We want to be the company that creates more smiles for our customers than any other company in the world.” – Hiroshi Mikitani, CEO of Rakuten
5. “Our success has been based on partnering with the customer in a very positive way.” – Satya Nadella, CEO of Microsoft

5 examples of customer experience quotes for handling difficult customers

Michelangelo was right when he said: 

“Treat a difficult customer like a diamond in the rough – handle them carefully, and you’ll uncover a valuable gem. They can teach you what you’re doing wrong and how to improve your service.” 

Handling difficult customers can make or break your brand.  

Here are five examples of customer experience quotes that offer guidance and inspiration for dealing with difficult customers, along with a detailed explanation of what makes them remarkable:

1. “Your most unhappy customers are your greatest source of learning.” – Bill Gates

This quote reminds us that challenging customer interactions are valuable learning opportunities. Instead of being defensive, we should approach difficult customers with an open mind and a willingness to understand their perspective.

2. “The customer’s perception is your reality.” – Kate Zabriskie

When dealing with difficult customers, remember that their perception is their reality. Empathy and understanding are crucial for resolving conflicts and improving the customer experience.

3. “Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” – Donald Porter

This quote emphasizes the importance of taking responsibility and promptly addressing issues. By proactively resolving problems, we can turn a negative experience into a positive one and foster customer loyalty.

4. “Customer service is not a department; it’s a philosophy.” – Shep Hyken

Handling difficult customers requires a customer-centric mindset throughout the organization. It’s not just the responsibility of the customer service team, but a philosophy that all employees should embrace.

5. “The customer is always right? You’re… blessed, right!” – Jeanne Bliss

While the famous saying “the customer is always right” isn’t always true, approaching difficult situations positively and humbly helps. Staying calm and respectful often diffuses tensions and leads to mutually agreeable solutions.

30 Legendary customer experience quotes from famous CEOs

Here are 30 legendary customer experience quotes from famous CEOs:

1. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, former CEO of Apple
2. “We see our customers as invited guests to a party, and we are the hosts. It’s our job to make the customer experience a little bit better.” – Jeff Bezos, CEO of Amazon
3. “The customer experience is the next competitive battleground.” – Jerry Gregoire, former CIO of Dell
4. “You’ll never have a product or price advantage again. They can be easily duplicated. But a strong customer service culture cannot be copied.” – Jerry Fritz, former CEO of Shoney’s
5. “Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh, former CEO of Zappos
6. “The customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him.” – Mahatma Gandhi
7. “The most important thing is to try and inspire people so that they can be great in whatever they want to do.” – Kiran Mazumdar-Shaw, Founder and Chairperson of Biocon Limited
8. “Customers don’t measure you by how high your service level is; they measure you by how high it is relative to their expectations.” – Michael LeBoeuf, author and management consultant
9. “Make a customer, not a sale.” – Katherine Barchetti, entrepreneur and customer experience expert
10. “The secret of good customer service is to always treat your customers as if they are very, very important.” – George Carey, former CEO of ADT Security Services
11. “We don’t have a choice on whether we do common-sense customer service. The choice is how good we’re going to be at it.” – Jim Bush, former CEO of American Airlines
12. “The customer experience is the sum of all the interactions a customer has with a company.” – Flavio Martins, Vice President of Operations at DirecTV
13. “The customer’s experience is everything. It’s the whole brand.” – Howard Schultz, former CEO of Starbucks
14. “Customer experience is not just about customer service, it’s about creating an emotional connection with your customer.” – Shep Hyken, customer service expert and author
15. “The customer is the boss. And he can fire everybody in the company simply by spending his money elsewhere.” – Sam Walton, Founder of Walmart
16. “Put the customer first, and the rest will follow.” – Mary Kay Ash, Founder of Mary Kay Cosmetics
17. “Customers don’t care about the labor pains; they only care about the result.” – Brant Cooper, CEO of Wildfire Tees
18. “We must never forget that it is the customer who is the reason we exist.” – Indra Nooyi, Former CEO of PepsiCo
19. “The customer experience is the next competitive battleground.” – Regina Dugan, Former VP of Engineering at Facebook
20. “There is only one boss: the customer. And they can fire everybody simply by spending their money elsewhere.” – J.W. Marriott Jr., Former CEO of Marriott International
21. “The customer is the true leader of any business.” – Kevin Plank, CEO of Under Armour
22. “Customers don’t always know what they want, but they know what they don’t want.” – Tim Cook, CEO of Apple
23. “Customers are the real job makers.” – Ross Perot, Former CEO of EDS and Perot Systems
24. “The single most important thing is to make people happy.” – Walt Disney, Co-founder of The Walt Disney Company
25. “Customers are my number one priority.” – Ingvar Kamprad, Founder of IKEA
26. “Customers don’t measure you on how high you bounce, but on how quickly you get back up.” – Roger Staubach, Executive Chairman of Jones Lang LaSalle
27. “The most important person in our business is the customer.” – Lee Iacocca, Former CEO of Chrysler
28. “The customer is the reason we exist. They’re the ones who dictate how we play the game.” – Alan Mulally, Former CEO of Ford Motor Company
29. “We must embrace the notion that the customer is king.” – Eric Schmidt, Former CEO of Google
30. “The customer is the most important part of the production line.” – W. Edwards Deming, Management Consultant

15 Inspiring customer experience quotes for better team performance

Here are fifteen customer experience quotes to inspire your team to perform better:

1. “The essence of a service culture is a culture of listening, empathy, and action.” – Joseph Michelli, Author and Organizational Consultant
2. “The best customer service is when the customer doesn’t realize you’re doing anything extraordinary.” – Shep Hyken, Customer Service Expert
3. “Great customer service means following up.” – Pamela Kiino, VP of Marketing at Google
4. “Businesses often forget about the customer experience, and that’s where customer loyalty lies.” – Naomi Simson, Founder of RedBalloon
5. “Customer service is an attitude, not a department.” – Anonymous
6. “Remarkable customer service takes passionate and inspired employees.” – Gary Kelly, CEO of Southwest Airlines
7. “The customer is the reason we exist. Period.” – Bill Quiseng, Former Vice President of Customer Service at FedEx
8. “Underpromise and overdeliver. That way, you never disappoint.” –  Tom Peters (Management Author) 
9. “The customer experience is the Holy Grail of business.” – Adrian McDermott, President of CX Company
10. “The customer’s voice should be the loudest voice in the room.” – Bill Quiseng
11. “Customer service is more than a department; it’s the entire company.” – Michael D. Brown, CEO and Co-founder of ServiceNow
12. “Customer service is the backbone of hospitality.” – Bobby Stuckey, Master Sommelier and Restaurateur
13. “Profit in business comes from repeat customers, customers that boast about your project or service.” – W. Edwards Deming, Statistician and Professor
14. “Customer service is an attitude, not a skill. It is the ability to treat each customer as an individual.” – Laurie Brown, Customer Service Trainer
15. “The most important thing in business is making connections with those you serve.” – Pamela Bilbrey, Customer Experience Consultant

Are you using AI to improve customer experience?

15 Customer-centric quotes from successful brands

Check out these fifteen customer-centric quotes from successful brands, highlighting the importance of putting customers first:

1. “Our mission is to be Earth’s most customer-centric company.” – Amazon Leadership Principle
2. “A brand is a voice, and a product is a souvenir.” – Lisa Gansky, CEO of Offerit
3. “The customer is at the center of everything we do.” – Satya Nadella, CEO of Microsoft
4. “Always stay a step ahead of your customer’s expectations.” – Richard Branson, Founder of Virgin Group
5. “Getting the customer experience right is the key to success.” – John Terzian, Co-founder of The h.wood Group
6. “To be customer-centric, you need to be insight-driven.” – Brian Cornell, Chairman and CEO of Target Corporation
7. “Customers never lie. They may be wrong in their views, but the way they see things is the truth.” – Sam Walton, Founder of Walmart
8. “Customer experience is the heart and soul of any business.” – Brian Solis, Digital Analyst and Anthropologist
9. “The customer is the reason we open the doors every day.” – John Venhuizen, President and CEO of Ace Hardware Corporation
10. “When you’re a customer-centric company, it’s not just about the product or service; it’s about the experience.” – Steve Demetriou, Chairman and CEO of Allegion
11. “Putting customers first is not just a slogan, it’s a way of life.” – Sally Jewell, Former CEO of REI
12. “Innovate for the customer experience, not just the product.” – Kristin Smaby, VP of Consumer Experience at Capital One
13. “Customer service is at the heart of everything we do.” – James Quincey, Chairman and CEO of The Coca-Cola Company
14. “We’re not focused on just selling a product; we’re focused on creating an experience.” – Jen Rubio, Co-founder of Away
15. “The customer is the boss, always has been, always will be.” – Marriott Corporation Philosophy

20 Great customer experience quotes from Birdeye’s customers

Birdeye, the highest-rated all-in-one reputation and customer experience platform, empowers over 150,000 local businesses and brands. It helps manage online reputation effortlessly, connect with prospects through digital channels, and gain customer experience insights to grow sales. Birdeye’s suite of AI-powered products includes: 

Here are some evergreen customer experience quotes and reviews that our loyal customers have shared after using Birdeye products: 

1. Birdeye offers tremendous customer service through representatives who answer all questions, help you solve problems you may be having, introduce you to new services offered by the company, and assist in creating valuable reports you can share with your company leadership. I’m extremely pleased and grateful for how Birdeye helps me accomplish my job responsibilities and makes me look well-informed about our customer performance. – Joe Swaney, Purchasing Power

2. “If you are considering Birdeye, I encourage you to try it. From sales to support, the Birdeye team helped us find an affordable program for our business. They walked us through the setup and trained us on all we needed to know to get started, and we continue to have a representative monitor our success. They are quick to respond and have never left us stranded and alone. If you need an online partner, I recommend Birdeye.” – LPI. Loans, Sheri Wilford 

3. “Birdeye has helped us by giving us about a 100% increase in our review score, as well as an increase in our online presence. Birdeye also gives us a real-time way of communicating with our patients who may have had a great experience or a not-so-great experience. It allows us to touch base.” – AIO, Chris Sabo

4. My company made the switch to Birdeye because we had been using a local competitor and just weren’t seeing the results that we would like to see from a platform for our review strategies. Birdeye offers a lot of great enhancements that the competitors didn’t, like user-friendly dashboards, automated responses, and templates for good and bad reviews. That’s been really helpful. – Wolfe Automotive, Robbie Rousson

5. Birdeye has really helped us manage our reputation by aggregating all our reviews. It’s been really handy to be able to have response templates and also be able to personalize the responses when we need to manually. We also really love the integration with HubSpot so that our surveys and the people that we ask for reviews from are handpicked and most effective.” – OLO Builders, Elizabeth Larchar 

6. “What Birdeye allowed us to do was, first of all, offer way more features, including web chat. Web chat was a complete game changer because we were able to tap in and keep those customers engaged and attended to through web chat versus losing the call, dropping the call, or not being able to answer the call if our admins were attending to other customers or other inquiries coming through the pipeline. – Sunburst Shutters & Window Fashions, Marisa Endy-Vanchieri 

7. We chose Birdeye because of its features; we looked at several different service providers and software to aggregate all of our reviews from different sources and learn a little bit more about them. Dig deep and see what people are talking about exactly if there are some common elements in the reviews, such as culinary or cleanliness or facilities or amenities. – Amica Senior Lifestyles, Bruce Canales 

8. “I would tell someone considering Birdeye to trust what the sales team is telling you because when they say they’re going to support you during the onboarding it’s truthful, and you will be well supported. The platform is great. Birdeye gives us a great portal that we can manage over 400 locations individually, even locations that are separately branded, everything is stored and uploaded. So we have consistent surveys with location branding. – The Michaels Organization, Brandon Hegland 

9. “We are averaging 100 reviews per month with an average star rating of 4.7 out of five. We gained more reviews in two years than the organization had gained in the 10 years prior. Our response rate went from less than 50% to 100%. We identify issues as soon as someone posts them. Our locations are resolving real problems immediately and turning detractors into fans. Additionally, Birdeye delivers a strong roadmap that continues to innovate reputation management and customer experience strategy. They also have incredible support staff. I have had the best experiences working with Birdeye staff and support. No one is better. – Southern Careers Institute, Justin Shook 

10. We had 75 online reviews over 10 years, averaging a 3.5 rating across all platforms. We implemented Birdeye and saw immediate results. We have been working with them for nearly 2 years and have received an additional 600 reviews, bringing our online rating to 4.7 across all platforms. We’re showing up #1 on Google in our area now, and people are calling us based on our reviews! – Mike Bachman Plumbing, Chad Roylance

11. Since we got Birdeye, our Google reviews have gone from 46 to almost 1000 in less than one year!!! We LOVE IT!! The ability to text patients, confirm appointments via text, and more changed our practice for the better and saved us hours on the phone!! – Trinity ReLeaf, Guiga Vieira

12. “Including a seller rating in Google ads can be a great way to help optimize your digital campaigns, and Birdeye makes it a cinch. First, the Birdeye platform made increasing and maintaining a healthy review volume and positive rating easy. Second, the customer success and support teams ensured all boxes were checked to have our seller rating appear in our Google ads. We saw a 2.7% improvement in CTR, a conversion rate that is 48.4% higher, and a CPA that is 19% cheaper than ads that did not include a seller rating. That’s better click-through, higher conversion, and a lower CPA, and Birdeye makes it simple to set up. A busy digital marketer’s dream.”  – Southern Careers Institute, Justin Shook  

13. The insight tools help us examine common themes and commonalities between locations. It gives any business the ability to take action. The end goal is that you can make actionable changes. The biggest benefit has been that we have been able to address change concerns. We’ve been able to make some changes and come up with solutions. We are able to listen to customers’ voices and make changes at the dealership level to accommodate their needs which has helped us improve our customer acquisition strategy. – O’Brien Auto Group, Miram Ketner 

14. Birdeye makes our feedback and insights very accessible to everyone, from execs to our field teams. Give us a way to use data throughout the company. Birdeye allows us to take action on insights immediately and close the gap as it happens. Partnership with Birdeye allows us to use the feedback to create feedback behind the customer’s voice. We can deliver the once-in-a-lifetime omnichannel customer experience, foster real loyalty, and create brand ambassadors. – David’s Bridal, Morgan Nemath 

15. “Birdeye eliminates confusion for our staff by providing intuitive and easy-to-use management tools. The reporting features help us overcome the challenges of tracking specific performance areas and allow us to monitor progress. Before Birdeye, it was a challenge to get customer feedback. Birdeye makes it easy to obtain feedback continuously, and the insights and reporting make it easy for us to know where to improve.” – Moss and Company, Andre Gerasimov

16. When I signed up with Birdeye to help me with my business’s online presence and reputation, I never knew how much it would help me with other aspects of my business. I love that all my employees can communicate with the customer concerning payments, insurance updates, and even invitations to customer appreciation days. We all see the conversations, who they were initiated by, and EXACTLY what was said. We utilize the templates in Messenger to save time with requests/collections, etc. Since the employees use the templates that I can verify/correct, I know that only appropriate and approved requests are being sent. Loving Birdeye! Thank you. – Casey’s Auto Wholesale, Ninette Burns

17. Birdeye has been a great tool for us to connect and interact with our patients directly. With multiple locations and many services, BirdEye has allowed me, the CEO, to see reviews and feedback, allowing me to make immediate changes. I’ve especially loved how I can personally thank our patients for their trust during the pandemic. – Valley Sleep Center, Lauri Leadley 

18. “We signed up with Birdeye this year to help mainly with Reputation Management and Chat option. We have had huge success thus far with both and are pleased with the service. The App is easy to use and lets us respond to customers quickly.” – Affordable Heating & Air LLC, Adam Hodnett 

19. “While we love the core functionality of the Birdeye Application (easy reviews) the new Inbox is excellent. Being in front of potential customers as they are on your website and providing valuable feedback is key to our business.” – Sky Fiber Internet, Sean Duff 

20. Excellent return on our investment. Streamlined review process for our patients. The reviews have had a tremendous impact on our patients. Most of our new patients come from referrals from other patients or Google searches, and almost every one of them credits our reviews as the main reason they selected our practice. – Gentle Dental Commack, Lydia Krasowski 

15 Motivational quotes for building customer loyalty

Here are fifteen motivational quotes to inspire you to build customer loyalty:

1. “Customer loyalty is the highest compliment you can earn.” – Sam Walton, Founder of Walmart
2. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell, Customer Loyalty Expert
3. “The only way to become a loyal customer is to have a great customer experience.” – Shep Hyken, Customer Service Expert
4. “Customer loyalty is priceless. If you have it, don’t take it for granted.” – Oprah Winfrey, Media Mogul
5. “Earn your leadership every day.” – Michael Jordan, Basketball Legend 
6. “Earn your customers’ loyalty every day through small gestures. Show them you appreciate them.” – Gary Vaynerchuk, Serial Entrepreneur
7. “A loyal customer is worth more than gold. They are your biggest advocates, your strongest reference, and your most enduring asset.” – Patricia Sellers, Customer Experience Expert
8. “It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett (Highlighting the importance of consistency for loyalty)
9. “Loyalty is a continuous process, not an event.” – Michael Lanning, Author and Consultant
10. “We see our customers as invited guests, not strangers.” – Herb Kelleher, Co-founder of Southwest Airlines
11. “Customer loyalty isn’t bought with a single experience; it’s earned through a thousand tiny efforts.” – Shep Hyken
12. “Treat each customer like they are the only customer you have.” – Brian Tracy, Motivational Speaker
13. “The single most important key to success is to take care of the customer every day.” – Vincent Lombardi, Legendary Football Coach
14. “Loyal customers are my best sellers.” – Mary Kay Ash, Founder of Mary Kay Cosmetics
15. “Customer loyalty is not won by being the cheapest. It is won through consistently delivering an outstanding experience.” – Shep Hyken, Customer Service Expert

Are customer experience quotes just motivational fluff?

No, customer experience quotes can be powerful tools. They can inspire employees, provide fresh perspectives, and highlight the importance of customer focus. However, their true value lies in how they are applied to real-world business situations.

Key takeaways from these quotes

Putting these evergreen customer experience quotes into action will help you lead in your industry. 

Here’s how to leverage these quotes to transform your business:

1. Empower your team

• Scenario: Morale is low, and your customer service team needs to be more motivated.
• Action: Discuss how exceptional service directly impacts the company’s success and customer loyalty. Encourage team members to share stories of positive customer interactions and how they contributed to the business.

2. Reframe employee mindsets

• Scenario: Your sales team prioritizes quick sales over building relationships.
• Action: Emphasize the importance of building long-term customer relationships. Train your team on active listening techniques and building trust through genuine interactions.

3. Identify customer pain points

• Scenario: You receive negative customer feedback about your checkout process.
• Action: Review the checkout process from the customer’s perspective. Identify and address any pain points that are creating friction and frustration.

4. Refine your customer journey

• Scenario: Your website is confusing, leading to a high cart abandonment rate.
• Action: Analyze user behavior on your website. Streamline the navigation, simplify the checkout process, and anticipate customer needs with strategically placed information.

5. Measure and celebrate success

• Scenario: You’ve implemented customer experience improvements but have yet to measure their impact.
• Action: Track customer satisfaction metrics like Net Promoter Score (NPS) and customer service resolution times. Celebrate improvements and use them to motivate your team for continuous CX improvement.

FAQs on customer experience quotes

Elevate your customer experience strategy with Birdeye

These quotes are powerful reminders to prioritize your customer’s journey at every turn. Remember, delivering exceptional experiences not only requires good intentions but also the right tools.

That’s where Birdeye comes in. Our all-in-one CX platform empowers you to gather valuable customer feedback, manage online reviews, and streamline business communication – all in one place. 

Let Birdeye help you translate these customer experience quotes into actionable strategies that turn happy customers into loyal brand advocates.

Schedule a demo with a Birdeye customer experience expert today to learn more about how our platforms can help you unlock your business’s full potential!