The most compelling part of your business website is the section on customer feedback and ratings. Good reviews tell your customers that your products or services are great and help in building a strong online reputation. Moreover, social proofs like reviews are the key to building a powerful brand. So, the question remains: What is the right way to get more online reviews?
8 Tips to Get You More Online Reviews
1. Make the most of review sites.
To get more customer feedback, you should consider adding widgets of review sites on your website, blog, and social media pages. If you feel that adding a widget is a cumbersome task, you can simply add a line saying, “Would you recommend us to your family and friends?” or “Tell us what you think!” with a link that directs your customers to your business profile page on review sites or to your website’s review section.
2. Add links to existing e-mails.
Email is another effective method to get more online reviews from your customers. If you send out regular newsletters or marketing emails, consider adding review request links that customers can use to post a review for your business on the review platform of your choice.
Or, if you don’t want to come across as too pushy, add a few lines of simple text like “Check us out on TripAdvisor” or “Visit our Facebook page and tell us what you think about us” and link them to the concerned review sites.
3. Promote your profiles on review sites offline.
Review sites like TripAdvisor and Foursquare allow businesses listed with them to print collaterals like certificates, window hangings, stickers, and pamphlets. Leverage these materials by placing them smartly in your business locations. Some other ways to get more online reviews are brochures, invoices, business cards and printed receipts.
4. Increase social engagement with your customers.
Build a strong community of customers on social media sites like Facebook, LinkedIn, YouTube, and Twitter make it easy for them to review you on these channels. Let’s dive deep into how to get more online reviews from customers using social media channels.
If you have an active Facebook page, you can make the most of the “Review tab” to get customer feedback from your Facebook fans. Simply add this tab to the list of your visible tabs and encourage customers to provide their feedback.
Even though it is not possible to get reviews for your business on LinkedIn, your employees can leverage the ‘ LinkedIn recommendations’ feature to get great testimonials from their customers. Moreover, with the permission of your employees, you can also feature these recommendations on your business website or a page dedicated to your team alongside their bio-data.
YouTube video reviews
You can connect with influencers who have a huge following on YouTube and request them to spread a good word about your services in their videos. This is a great way to increase your social reach and ensure that more people get to know about your business. For instance, if you are a dermatologist, you can request a popular actor or make-up artist to talk about your dermatology practice in their videos.
5. Extend special offers.
Identify the most important customer touch points and use them to your advantage by making them unforgettable and special. During the season low, give your guest a free room upgrade. If they are visiting their restaurant for the first time, you can surprise them with complimentary drinks or desserts or special discounts. ‘Buy 1 get 1 free’ offers on products during the festive season is also a good idea. Before you realize, your customers will be writing some wonderful reviews on their delightful experience with your business.
6. Use review request solutions.
Online reputation management solutions like BirdEye, come with review generation tools that help you get more online reviews from your customers easily. BirdEye helps you get more reviews by sending automated review requests in different ways like emails, text messages, surveys, mobile kiosks, drip campaigns, social media sites and BirdEye app.
7. Offer giveaways.
Another way to get more online reviews from your customers is by offering lucrative giveaways. For instance, you can offer monthly giveaways for those who complete your surveys. The idea is to offer small incentives to customers who invest their valuable time to share feedback in a survey, regardless of whether is it negative or positive.
8. Use social mentions to get more reviews.
Tools like social listening, which enable you to keep a track of what customers are talking about your brand or specific keywords like your brand name, specific product names, etc. can help you connect with people who are talking about your business. You can then request these people to feature their comment or brand story on your website’s review or social media pages.
The Final Thought
Don’t allow the fear of getting a one-star rating stop you from embracing customer feedback. Get more online reviews from your customers and encourage them to share their reviews about your business. This way you can demonstrate that your business values their opinions. More reviews are equal to more customers.
Now that you know 8 useful ways to get more online reviews from customers, it’s time you take the next step.