How to see Snapchat Memories & boost your brand visibility

Snapchat is a unique social media platform for businesses looking to engage with a younger demographic. It has always been setting innovative technological benchmarks, first wowing the world with its 24-hour Story feature, which has become a must-have on all social media platforms. 

And one of its other commendable features is Snapchat Memories. It allows users to save content, which businesses can leverage to enhance engagement, showcase their brand narrative, and strengthen their connection with a younger audience.

But how can Snapchat Memories transcend beyond just saving content and become a cornerstone in your reputation management strategy?

This blog delves into accessing and optimizing Snapchat Memories to your advantage. 

What is Snapchat Memories?

Snapchat Memories is a feature that allows users to save snaps and stories they want to keep. These saved items can be viewed later, shared again, or even combined to create new stories. Memories can include photos, videos, and other content you’ve shared. 

This feature offers a way to preserve your favorite moments on the app and revisit them anytime. 

What sets Snapchat Memories apart?

What sets Snapchat Memories apart is its emphasis on personal storytelling. It’s not merely a storage feature; it’s a tool for users to weave their snapshots into narratives. 

With Memories, users can create new stories from saved content, add filters and effects, and even export these memories to share on other platforms. This ability to curate and share personal narratives adds a new dimension to the Snapchat experience. 

How to see Snapchat Memories?

To view your Snapchat Memories, log into your account and follow these simple steps:

Step 1: Launch the Snapchat app on your smartphone 

You’ll find a small icon underneath the button that looks like two cards. 

This is the Memories icon. 

Step 2: Tap on the icon to access your saved Memories

Once you’re in the Memories section, you’ll see a grid or a list of your saved snaps and stories.

These are organized by date, but you can search for specific memories using keywords or browsing through different tabs, such as ‘Snaps,’ ‘Stories,’ and ‘Camera Roll.’

How to find Memories on Snapchat?

To view a specific memory, follow these steps: 

1. Tap on the snap or story you want to open. 

You can view it on full screen, like when you first captured or received it.

2. While viewing a memory, you can edit it. 
3. You can add filters, text, or stickers, save it to your camera roll, or share it with friends.

The above is also a way to view old Snapchat Memories. 

How to save Snapchat Memories to the camera roll?

To save/download your Snapchat Memories to your camera roll, follow these steps:

Step 1. Open Snapchat

Launch the Snapchat app on your smartphone and log in to your account.

Step 2. Access Memories

Swipe up on the camera screen or tap the small cards icon to open your Memories.

Step 3. Find the Memory you want to save

Browse through your Memories to find the snap or story you wish to save to your camera roll.

Step 4. Select the Memory

Tap on the memory you want to save. This will open it in full view.

Step 5. Tap on the options menu (three vertical dots) 

It is located at the top-right corner of the screen.

Step 6. Tap on ‘Export Snap’ or ‘Save to Camera Roll.

The wording may vary depending on your device and Snapchat version. Follow the prompts to save your memory to your device’s camera roll or gallery.

If you’re saving a story: You might need to save each snap within the story individually, depending on your version of Snapchat.

Note: The steps to save Snapchat Memories to your camera roll may vary slightly based on the specific version of the app and the type of device you are using. Ensure your Snapchat app is updated to the latest version to access the most recent features and functionalities.

How to delete Memories on Snapchat?

To delete Memories on Snapchat, follow these steps:

1. Launch the Snapchat app.
2. Access Memories by swiping up on the camera screen.
3. Find the Memory you want to delete.
4. Tap on the memory you wish to remove. This will open it in full view.
5. Look for a menu icon (three vertical dots).
6. Tap on the ‘Delete’ option.
7. Snapchat will ask you to confirm whether you want to delete the memory permanently.

How to recover deleted Snapchat Memories?

Recovering deleted Snapchat Memories can be challenging because once you delete a memory, it’s permanently removed from your Snapchat Memories and cannot be recovered.

Snapchat automatically deletes Snaps and Stories after they’ve been viewed or after 24 hours. 

However, there are a few approaches you can try if you’re looking to recover lost Memories:

1. Check your backup

If you had the ‘Smart Backup’ or ‘Auto-Save’ feature enabled in Snapchat, there’s a chance your Memories were backed up. 

To check this, go to the Memories page, and at the top, you should see a ‘Backup’ section. If your lost Memories are there, you can easily restore them.

If you’ve backed up your memories with Snapchat’s cloud service, deleting them from Memories will also remove them from the cloud backup.

2. Download your data

Snapchat offers a feature to download your data. Here’s how to request your data:

• Go to Snapchat’s website and log in to your account.
• Navigate to the ‘My Data’ section under your account settings.
• Request a data download, which will be sent to your registered email address as a zip file.
• Once you receive the email, download the zip file and check if your deleted Memories are included.

3. Check your device’s gallery

If you had the settings configured to save your Memories to your phone’s gallery or camera roll automatically, there’s a chance the deleted Memories are still saved on your device.

4. Contact Snapchat support

As a last resort, you can try contacting Snapchat support to see if they can assist in recovering your lost Memories. However, this is generally unlikely to yield results, as Snapchat’s platform is designed to delete data by default for privacy and security reasons.

Does deleting Snapchat delete memories?
Yes, deleting your Snapchat account can lead to the loss of your Memories.

Can you see your Snapchat Memories after deactivating or deleting your account?

Snapchat Memories are tied to your account, so when you deactivate or delete your account, your saved Memories are also at risk of being deleted. Here’s what you should know:

How to turn off Snapchat Memories?

Snapchat Memories is a core feature of the app, designed to allow users to save their snaps and stories beyond the typical expiration time. However, if you prefer not to use this feature, you can’t exactly “turn off” Memories, but you can manage how you interact with it and control what gets saved. Here’s what you can do:

1. Avoid saving snaps to Memories

When you take a snap, you have the option to save it to Memories, send it to friends, or post it to your Story. If you don’t want to use Memories, don’t save it. 

2. Change ‘Save’ settings

You can change this setting so that snaps save to your camera roll instead.

A. Go to your profile

B. Tap the settings gear icon in the top-right corner.

C. Scroll down to the ‘Memories’ section.

D. Tap ‘Save Button’ and choose ‘Camera Roll Only’ or ‘Camera Roll and Memories’ based on your preference.

3. Auto-save to Memories settings

In the ‘Memories’ settings (follow the first two steps above), look for the ‘Auto-Save My Story Snaps’ option and turn it off if it’s on.

How to boost audience engagement through Snapchat Memories? 

To boost audience engagement through Snapchat Memories, multi-location businesses can implement the following practical steps: 

1. Produce more localized content 
2. Cross-promote locations
3. Feature user-generated content campaigns
4. Offer exclusive offers and sneak peeks
5. Prioritize analyzing 

Let’s discuss each of these in detail. 

1. Produce more localized content 

Tailor your Snapchat Memories to reflect local culture, events, or trends specific to each location. This personalization can make content more relatable and engaging for local audiences, encouraging them to interact with your brand more frequently.

2. Cross-promote locations

Use Snapchat Memories to showcase special events, promotions, or unique features of different locations. Encouraging followers to visit or learn about other locations can increase overall brand engagement and drive customers to visit multiple sites.

3. Feature user-generated content campaigns

Encourage customers from various locations to share their own snaps using your products or services and save these to your Memories. Highlighting these personal stories can boost customer experience by fostering community and belonging among your audience.

4. Offer exclusive offers and sneak peeks

Utilize Memories to offer location-specific promotions or to give sneak peeks of new products or services. This can create anticipation and excitement, driving engagement and visits to your locations.

5. Prioritize analyzing 

A fundamental yet often unspoken rule in social media management is the consistent analysis of engagement metrics. By identifying what truly resonates with your audience in each area, you can tailor your Snapchat content strategy to significantly boost engagement.

Implementing Snapchat Memories in your business strategy

Businesses looking to engage with their audience, enhance their brand perception, and even drive sales should incorporate Snapchat Memories into a business strategy by: 

1. Developing a content calendar to plan what types of memories to create and share.
2. Training employees on how to use Snapchat smartly. 
3. Monitoring engagement and feedback to understand what content resonates with their audience.

Birdeye’s Social Reporting & Analytics empowers you with insightful social reports to measure and optimize performance across networks and locations. With it you can: 

✅Identify top-performing content

✅Track audience trends

✅ Measure performance across networks and more! 

Explore Birdeye’s pricing to see how we can enhance your brand's visibility and engagement that fits your budget.

FAQs on Snapchat Memories

Birdeye’s role in refining your Snapchat Memories campaigns

By leveraging Snapchat Memories, businesses can showcase their brand personality, engage users with interactive content, and build a loyal community.

To streamline these efforts and enhance your online presence, consider Birdeye’s AI-powered Social media management platform. 

It empowers you to: 

• Track the performance of your Snapchat campaigns and those of all social media platforms
• Manage engagement and feedback and respond promptly to comments or DMs
• Complement your social media content strategy with AI 
• Accelerate publishing with post and asset libraries
• Streamline approvals with automated workflows
• Find the perfect image 
for your post
• Visualize your social calendar

Ready to see how Birdeye can transform your social media strategy? Watch our free demo today.