How to create a Facebook Business Page without a personal account

Tired of juggling multiple Facebook profiles for your business? Want to build your brand on Facebook without linking it to your personal account?

This guide will walk you through the simple steps on how to create a Facebook Business Page without a personal Facebook account, allowing you to focus solely on your business presence.  

What is a Facebook Business Page?

A Facebook Business Page is a free tool that businesses can use to connect with customers, promote products or services, and share information about their business. 

It is a separate entity from a personal Facebook profile, and all the information on a Business Page is kept separate from a personal profile.

With a Facebook Business Page, you can establish deeper 1:1 relationships with your audience by: 

• Posting updates, photos, and videos about your brand regularly.
• Running ads on your Page.
• Interact with your customers, answer their questions, and get feedback on your products or services.

Recommended read: 11 Facebook Ad Library secrets to outsmart your competitors

Is a personal Facebook account required to create a Business Page?

You need a personal Facebook profile to act as the administrator of a Business Page. The Business Page itself is separate from your personal profile, but your personal account is the key to creating and controlling it. You can then assign other roles to people without needing to share your personal login.

How can you keep your personal profile separate from your Business Page?

Remember that some of your details can organically be discovered if you comment on a friend’s post or someone searches your name on Facebook. 

So, for people asking, “Can I have a Facebook Page without a profile?” the information remains anonymous from your business account. Do the following steps to set up: 

1. Log into your personal Facebook account.
2. Tap the ‘Menu’ button.
3. Choose the ‘Settings’ option under ‘Settings & privacy.’
4. Tap ‘Personal and account information.’
5. Select ‘Contact info.’
6. Tap your listed email address.
7. Under the ‘Who can see this email address?’ drop-down menu, select ‘Only me.’

8. Repeat these steps to secure your phone number or other listed email addresses on your account.

In the next few sections, we’ll explain how to easily create a Facebook Business Page without merging your account.  

Step-by-step guide to creating a Facebook Business Page without a personal account

Please note that Facebook Business Pages aren’t the same as Facebook profiles. 

What’s the difference between a Facebook Business Page and a Facebook profile?

Facebook Personal Profile: This is created for individuals to connect with friends and family. It's designed for personal use and has features like friend lists, status updates, and the ability to share photos and videos.

Facebook Business Page: This is created for businesses to interact with customers, promote products or services, and build a brand presence. A Page allows you to connect with your customers using Facebook Business Manager. It offers features like company information, products, services, events, and insights into page performance.

Any Facebook Page is managed by a personal account, and they are designated as the Page administrators. A Page can have more than one administrator.

A Facebook business profile is required to create a Facebook Business Page. On this profile, you can choose to post/share only business-related content so that it aligns with your brand’s goals. 

Let’s get started on creating a Facebook business profile in two easy steps: 

How do you create a Facebook business account in 2 steps?

A Facebook business account is required to create a Facebook Business Page. 

Step 1: Go to the Facebook Business homepage

Select ‘Create a new account.’ Then enter the following information and click ‘Sign Up’:

• First name
• Last name
• Email or mobile number
• Date of birth
• Gender

Step 2: Fill in the confirmation code

Once confirmed, your account is active, and you can start creating your Business Page.

Now let’s create a Facebook Business Page without a personal account once you are logged in:

1. Go to your profile, click/tap ‘Menu’ drop-down option and select ‘Page.’
2. Add your business name, category, and description.
3. Next, click the ‘Create Page’ button.

Or a simpler way: 

• Head to facebook.com/pages/create.
• Enter a ‘Page name’ and ‘Category.’ You’ll also be able to add a ‘Page bio.’
• Next, click ‘Create Page.’

And that’s it. You’ve just created a Facebook Business Page without using a personal account.

Facebook account manager and its role in managing your Business Page

Once you’ve set up your Business Page, you can manage it through the Facebook business manager. The Facebook account manager allows you to streamline your business operations by organizing and managing your business assets, including ad accounts, Pages, and teams. Using the Facebook account manager ensures that your business remains efficient and secure without linking it to your personal profile.

Word for the wise: A Facebook Business Page is distinct from a Personal Profile in several key ways:

• Purpose: A Business Page is designed for businesses to interact with customers, promote products or services, and build brand awareness. A Personal Profile is for individuals to connect with friends and family.
• Features: Business Pages offer features like company information, products, services, events, and insights into page performance. Personal Profiles focus on personal information, status updates, photos, and friend connections.
• Privacy: Business Pages are public by default, allowing anyone to view and interact with them. Personal Profiles offer privacy settings to control who can see your content.
• Verification: Businesses can verify their pages to establish authenticity and credibility. Personal Profiles do not have verification options.
• Advertising: Businesses can use Facebook Ads to promote their pages and reach a wider audience. Personal Profiles cannot run ads.

Once you have created your Page, you can start customizing it and connecting with customers. 

How to optimize Facebook Page for better engagement

After your Page is live, make sure to add a profile cover image, and other important business details like your:

• Website URL
• Phone number, business address, and hours of operation. This will make your Business Page professional. 

How to post on your Facebook Business Page

When managing a Facebook Business Page, posting regular updates is key to keeping your audience engaged. Here’s how to post effectively:

Create text-based posts: Share updates, announcements, or engage with your followers through text posts.

Add visuals: Incorporate images, videos, and infographics to make your posts stand out. Visuals are more likely to grab attention and improve engagement.

Schedule posts: Plan your posts in advance and schedule them for optimal times to maintain a consistent presence.

Use call-to-action (CTA): Encourage engagement by including CTAs like “Learn More,” “Shop Now,” or “Comment Below” to guide your audience on what to do next.

By following these strategies, you’ll be able to create a dynamic and engaging presence on your Facebook Business Page that encourages interaction and builds customer loyalty.

How can you set KPIs for your business’s Facebook Page

Tracking the success of your Facebook Business Page is essential. To do so, define KPIs that will help you measure progress:

Engagement rate: Monitor how many people interact with your posts by liking, commenting, and sharing.

Reach and impressions: Track how far your posts spread, helping you understand the size of your audience.

Follower growth: Keep an eye on the increase in page likes and followers over time.

Click-through rate (CTR): Measure how often people click on your posts, ads, or links in the post to visit your website.

By regularly tracking these KPIs, you’ll gain valuable insights into the effectiveness of your content and be able to adjust your strategy accordingly.

How to track and measure the success of your Facebook Business Page

Tracking performance on Facebook is essential to growing your business. Here’s how to measure your success:

Facebook insights: Use this built-in tool to get detailed information about post performance, audience demographics, and page interactions.

Monitor comments and Facebook reviews: Keep an eye on what your followers are saying, as this gives you feedback on customer satisfaction.

A/B testing: Run tests on different types of posts, times of day, or ad creatives to see what works best for your audience.

By continuously monitoring and adjusting based on performance data, you can refine your approach and improve the impact of your Facebook Business Page.

Once you’ve set up your Facebook Business Page, tracking & managing the page effectively is the next challenge. HubSpot’s Social Media AI Agent can help streamline your social media management by automating posts, analyzing engagement, and helping you create content that resonates with your audience.

Why a Facebook Business Page is essential for your success in 2025

According to Birdeye’s social media statistics study, 87% of companies consider Facebook crucial to their business, ranking it as the top choice among customers.  

With around 2.9 billion monthly active users, Facebook is the most sought-after social media platform worldwide. This massive user base makes it an attractive hub for businesses, offering numerous social media benefits, including:

• Lead generation tool
• Quickly reaching a larger audience
• Personalized communication
• Improved customer service
• Targeted campaigns

Here's an useful Facebook Business Page tip: Be sure to turn on the ‘Allow others to view and leave reviews.' 

This will build your Facebook Business Page's credibility. 

What are the top reasons why every business should have a Facebook page in 2025

Whether you’re a small or large organization, marketing your company on Facebook will help you grow beyond traditional marketing strategies.

Here’s why you need a Facebook Business Page.

1. Brand exposure

Regardless of your company size, Facebook can assist in expanding and increasing the online presence of your brand. 

• For smaller businesses, Facebook is the ideal platform to grow their viewership and increase their number of followers. 
• For bigger companies, the platform helps maintain and reinforce already established brand performance.

For example, the nonprofit organization charity: water understands the power of Facebook marketing very well. It uses its Facebook Business Page for storytelling and increasing brand awareness. 

2. Cost-effectiveness

Facebook is relatively more cost-effective than other forms of digital marketing, such as pay-per-click, affiliate marketing, search engine optimization, direct mail, and TV and radio commercials.

When you create a business Facebook account, you don’t need to know the technical nitty-gritty; it’s free and easy to set up. 

However, you’ll want to invest in Facebook advertising to increase your brand awareness as you grow. 

Recommended read: Facebook boost post vs ads: What to use for your business? 

3. Connecting with customers

With constant upgrades to the algorithm and ease of 1:1 communication, it has become increasingly simple to connect with customers on Facebook. 

Take advantage of features like comments, notifications, likes, and posts to encourage followers to engage with your content and build brand loyalty. 

Have an event coming up? Nail the first impression by using the right Facebook event cover photo size. 

4. Mobile optimization

98.3% of Facebook users access the platform using a mobile device. When you create a Facebook Business Page that’s mobile optimized, you instantly make your brand accessible on the go. 

A responsive mobile Facebook Business Page makes it easier for your customers to message and interact with your content, and a captivating Facebook bio can further enhance engagement and conversions.

5. Brand personification

Did you know that brand personification is a marketing technique for getting individuals to think of brands as if they were people? 

• Facebook makes this easy to accomplish by letting brands share stories, images, videos, and updates.
• Followers can then interact and communicate with one another, creating visibility and conversations around different topics about your brand. 

Your brand has less than 10 seconds to make a first impression, so it needs to be well-designed and have a clear message. For that, you need to implement real tactics to get more Facebook likes. 

Now that you understand why having a Business Page is important, you must be curious to know what unique features you get when you create a Business Facebook account… 

What are the key Facebook features for businesses

It’s not news that customers prefer an authentic and honest brand personality on social media. 

To help build a positive brand image online, Facebook Business Pages offer a handful of helpful features, such as:

• Easy-to-use communication tools to help highlight your product and service offerings.
• Effective targeting features to reach specific demographics based on age, gender, and interests.
• Ability to create interactive videos to connect you with customers in real-time to build relationships and promote your brand.
• Data analysis tools help you collect meaningful insight and feedback about your campaigns.

Verify your Business’s Facebook Page to establish authenticity and rank higher when people search for brands like yours. 

FAQs about how to create a Facebook Business Page without a personal account

Maximize your social media presence with Birdeye Social AI

Now that you know how easy it is to create a Facebook Business Page without an account, start implementing these steps immediately to build your online presence. 

Did you know? Most companies use multiple social media platforms to market their business. With Birdeye Social AI, you can manage and optimize your social presence across multiple locations seamlessly from one dashboard.

With Birdeye Social AI, you can improve your Business Facebook page visibility by:

• Using AI to create and publish personalized social posts across multiple locations with ease.
• Engaging with customers in real time through a centralized inbox for seamless communication.
• Streamlining your social media publishing with bulk tools and AI-powered content recommendations.
• Scheduling posts across networks and locations using an intuitive visual calendar.
• Analyzing performance with social reporting tools to refine your strategy and drive growth.
• Monitoring competitors’ social performance to stay ahead in your industry.