How to create a Facebook Business Page without a personal account

Are you tired of managing multiple Facebook accounts? Do you want to create a dedicated space for your business on Facebook without compromising your personal profile? 

This blog offers a step-by-step tutorial on how to set up a Facebook Business Page without a personal account. 

In this blog, we’ll walk you through: 

• What is a Facebook Business Page?
• How to create a Business Facebook Page without a personal account in two steps 
• Potential challenges you may face and their solutions
• Actionable tips to ensure a seamless setup process when creating your Facebook Business Page

What is a Facebook Business Page?

A Facebook Business Page is a free tool that businesses can use to connect with customers, promote products or services, and share information about their business. 

It is a separate entity from a personal Facebook profile, and all the information on a business page is kept separate from a personal profile.

With a Facebook Business Page, you can establish deeper 1:1 relationships with your audience by: 

• Posting updates, photos, and videos about your brand regularly.
• Running ads on your Page.
• Interact with your customers, answer their questions, and get feedback on your products or services.

Recommended read: 11 Facebook Ad Library secrets to outsmart your competitors

Is a personal Facebook account required to create a Business Page?

Yes, though you need a Facebook account, a personal account is not required to create a Business Page. 

This means your profile will remain separate from the new Facebook Business Page. You can hide that profile’s information if you don’t want your friends to search for it. 

So yes, you cannot create a Business Facebook Page without a personal account. To create a Business Facebook Page without a personal account, follow these steps: 

Securing your personal information

Remember that some of your details can organically be discovered if you comment on a friend’s post or someone searches your name on Facebook. 

So, for people asking, “Can I have a Facebook Page without a profile?” the information remains anonymous from your business account. Do the following steps to set up: 

1. Log into your personal Facebook account.
2. Tap the ‘Menu’ button.
3. Choose the ‘Settings’ option under ‘Settings & privacy.’
4. Tap ‘Personal and account information.’
5. Select ‘Contact info.’
6. Tap your listed email address.
7. Under the ‘Who can see this email address?’ drop-down menu, select ‘Only me.’

8. Repeat these steps to secure your phone number or other listed email addresses on your account.

In the next few sections, we’ll explain how to easily create a Facebook Business Page without merging your account.  

Create a Facebook Business Page without a personal account in two minutes

Please note that Facebook Business Pages aren’t the same as Facebook profiles. 

What’s the difference between a Facebook Business Page and a Facebook profile?

Facebook Personal Profile: This is created for individuals to connect with friends and family. It's designed for personal use and has features like friend lists, status updates, and the ability to share photos and videos.

Facebook Business Page: This is created for businesses to interact with customers, promote products or services, and build a brand presence. A Page allows you to connect with your customers using Facebook Business Manager. It offers features like company information, products, services, events, and insights into page performance.

Any Facebook Page is managed by a personal account, and they are designated as the Page administrators. A Page can have more than one administrator.

A Facebook business profile is required to create a Facebook Business Page. On this profile, you can choose to post/share only business-related content so that it aligns with your brand’s goals. 

Let’s get started on creating a Facebook business profile in two easy steps: 

Creating a Facebook business account in 2 steps

A Facebook business account is required to create a Facebook Business Page. 

Step 1: Go to the Facebook Business homepage

Select ‘Create a new account.’ Then enter the following information and click ‘Sign Up’:

• First name
• Last name
• Email or mobile number
• Date of birth
• Gender

Step 2: Fill in the confirmation code

Once confirmed, your account is active, and you can start creating your Business Page.

Now let’s create a Facebook Business Page without a personal account once you are logged in:

1. Go to your profile, click/tap ‘Menu’ drop-down option and select ‘Page.’
2. Add your business name, category, and description.
3. Next, click the ‘Create Page’ button.

Or a simpler way: 

• Head to facebook.com/pages/create.
• Enter a ‘Page name’ and ‘Category.’ You’ll also be able to add a ‘Page bio.’
• Next, click ‘Create Page.’

And that’s it. You’ve just created a Facebook Business Page without using a personal account.

Word for the wise: A Facebook Business Page is distinct from a Personal Profile in several key ways:

• Purpose: A Business Page is designed for businesses to interact with customers, promote products or services, and build brand awareness. A Personal Profile is for individuals to connect with friends and family.
• Features: Business Pages offer features like company information, products, services, events, and insights into page performance. Personal Profiles focus on personal information, status updates, photos, and friend connections.
• Privacy: Business Pages are public by default, allowing anyone to view and interact with them. Personal Profiles offer privacy settings to control who can see your content.
• Verification: Businesses can verify their pages to establish authenticity and credibility. Personal Profiles do not have verification options.
• Advertising: Businesses can use Facebook Ads to promote their pages and reach a wider audience. Personal Profiles cannot run ads.

Once you have created your Page, you can start customizing it and connecting with customers. 

Optimize your Facebook Page

After your Page is live, make sure to add a profile cover image, and other important business details like your:

• Website URL
• Phone number, business address, and hours of operation. This will make your Business Page professional. 

Potential challenges you may face when creating a Facebook Business Page without a personal account

While creating a Facebook Business Page without a personal account offers several benefits, there are a few potential challenges to consider:

1. Limited access to personal features: You won’t have access to personal features like friend lists, groups, and messaging options that are available to individuals with personal profiles. 
2. Account verification: Facebook may require additional verification steps for business pages, such as providing proof of business ownership or address.
3. Cross-platform integration: If you have a personal Facebook account linked to your business, you may have easier integration with other Facebook features like advertising and analytics.
4. Personal branding: If you’ve built a personal brand on Facebook, creating a separate business page may require additional effort to establish your business’s identity.
5. Technical difficulties: You might encounter technical issues or limitations when managing a business page without a personal account.

Word for the wise: Don’t buy Facebook reviews – it will ruin your business.

Instead, monitor reviews regularly to ensure they are from real customers and not spammers. After you’ve updated your page, you can start creating posts and engaging with your followers. 

If you’re concerned about privacy or want to keep your personal and professional activities separate, creating a business page without a personal account may be the right choice. 

Review Facebook’s user policy after creating your Business Page

Now that you know how to create a Facebook Business Page without a personal account easily, it’s important to ensure your new account complies with Facebook’s guidelines and user policy. 

What are Facebook’s user policies?

Facebook user policies outline the rules and guidelines that govern user behavior, content sharing, and interactions on the platform.

This will help you avoid any mishaps or even a suspension of your Business Page. To make sure of this, avoid the following:

• Mishandling user data
• Engaging in spammy behavior
• Creating duplicate accounts
• Mixing your business with a personal account

What does a business account on Facebook mean?

Your business account on Facebook means you have a digital storefront where you can showcase your products, services, and brand identity to a vast audience of potential customers. 

With a Facebook Business Page, you can:

✅Share updates
✅Interact with followers
✅Run targeted advertising campaigns
✅Gather valuable insights about your audience’s preferences and behaviors.

cause, as of July  2023, over 200 million business Facebook pages use free tools and applications. 

Importance of having Facebook Business

According to a recent Birdeye survey of 150,000+ customers, they affirmed that 87% deemed Facebook as either pretty important or mission-critical to their business, making it the top choice among our customers.  

With around 2.9 billion monthly active users, Facebook is the most sought-after social media platform worldwide. This massive user base makes it an attractive hub for businesses, offering numerous social media benefits, including:

• Quickly reaching a larger audience
• Personalized communication
• Improved customer service
• Targeted campaigns
• Lead generation tool

Here’s an useful Facebook Business Page tip: Be sure to turn on the ‘Allow others to view and leave reviews.’ 

This will build your Facebook Business Page’s credibility. 

Why do you need a Facebook Business Page?

Whether you’re a small or large organization, marketing your company on Facebook will help you grow beyond traditional marketing strategies.

Here’s why you need a Facebook Business Page.

1. Brand exposure

Regardless of your company size, Facebook can assist in expanding and increasing the online presence of your brand. 

• For smaller businesses, Facebook is the ideal platform to grow their viewership and increase their number of followers. 
• For bigger companies, the platform helps maintain and reinforce already established brand performance.

For example, the nonprofit organization charity: water understands the power of Facebook marketing very well. It uses its Facebook Business Page for storytelling and increasing brand awareness. 

2. Cost-effectiveness

Facebook is relatively more cost-effective than other forms of digital marketing, such as pay-per-click, affiliate marketing, search engine optimization, direct mail, and TV and radio commercials.

When you create a business Facebook account, you don’t need to know the technical nitty-gritty; it’s free and easy to set up. 

However, you’ll want to invest in Facebook advertising to increase your brand awareness as you grow. 

Recommended read: Facebook boost post vs ads: What to use for your business? 

3. Connecting with customers

With constant upgrades to the algorithm and ease of 1:1 communication, it has become increasingly simple to connect with customers on Facebook. 

Take advantage of features like comments, notifications, likes, and posts to encourage followers to engage with your content and build brand loyalty. 

Have an event coming up? Nail the first impression by using the right Facebook event cover photo size. 

4. Mobile optimization

98.3% of Facebook users access the platform using a mobile device. When you create a Facebook Business Page that’s mobile optimized, you instantly make your brand accessible on the go. 

A responsive mobile Facebook Business Page makes it easier for your customers to message and interact with your content, and a captivating Facebook bio can further enhance engagement and conversions.

Know 450+ Facebook bio ideas to wow customers across industries & professions to make a lasting impression and drive action.

5. Brand personification

Did you know that brand personification is a marketing technique for getting individuals to think of brands as if they were people? 

• Facebook makes this easy to accomplish by letting brands share stories, images, videos, and updates.
• Followers can then interact and communicate with one another, creating visibility and conversations around different topics about your brand. 

Your brand has less than 10 seconds to make a first impression, so it needs to be well-designed and have a clear message. For that, you need to implement real tactics to get more Facebook likes. 

Now that you understand why having a Business Page is important, you must be curious to know what unique features you get when you create a Business Facebook account… 

Top features you get when you create a Business Facebook Page

It’s not news that customers prefer an authentic and honest brand personality on social media. 

To help build a positive brand image online, Facebook Business Pages offer a handful of helpful features, such as:

• Easy-to-use communication tools to help highlight your product and service offerings.
• Effective targeting features to reach specific demographics based on age, gender, and interests.
• Ability to create interactive videos to connect you with customers in real time to build relationships and promote your brand.
• Data analysis tools help you collect meaningful insight and feedback about your campaigns.

Verify your Business’s Facebook Page to establish authenticity and rank higher when people search for brands like yours. 

Did you come across an imposter Page that you did not create? Implement these steps to claim an unofficial Facebook Business Page. 

FAQs about how to create a Facebook Business Page without a personal account

Manage your Facebook Business Page efficiently with Birdeye Social

Now that you know how easy it is to create a Facebook Business Page without an account, start implementing these steps immediately to build your online presence. 

Did you know? Most companies use multiple social media platforms to market their business. With Birdeye Social, you can filter all your social networks into a single, easy-to-use platform.

With Birdeye Social, you can optimize your Business Facebook Page for better visibility by: 

• Using relevant keywords in your page name, about section, and posts to improve searchability.
• Respond promptly to comments and messages to build a positive social media reputation.
• Regularly post high-quality content to attract and retain followers.
• Have a centralized Inbox to reach customers from Facebook Messenger and more.
• Encourage customers to leave reviews and ratings to enhance your page’s credibility. 
• Utilize Facebook’s analytics tools to reach your target audience effectively.