Communication & marketing for dental practices during uncertain times [Webinar]

Satya Kandala

5 min read Last Updated Jan 28, 2021

With the implementation of work from home policies, reduced work hours and new developments every day, there is a lot of uncertainty in the air right now. Now is the time to be more resilient, communicate better and provide great patient experience. You can do all this by practicing effective dental patient marketing strategies during the COVID-19 pandemic.

We want to make sure that you have all the tools you need to be resilient during this time. In our free webinar, learn from leaders in the dental industry on how to communicate better with your patients. Whether it is tele-dentistry or tips for dental practices on how to use social media, we got it all covered in this live video conference. Did we already mention that it was free? This webinar has valuable tips and tricks from industry leaders, it’s not something you can afford to miss!

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Here is our spectacular line-up:

Opening remarks with Dr. Len Tau, Birdeye

We’ll walk you through what’s in store for each session.

Upside Down: Creating Connection Through Digital Marketing with Joshua Scott, Studio 8E8

Online marketing strategies are more important than ever. In this session, we’ll talk about how to use digital marketing in innovative ways to connect more effectively with your patients.

Insurance Systems in COVID-19 Times: Teresa Duncan, Odyssey Management, Inc

Chances are that a lot of your patients have new insurance-related questions. In this session, we’ll give you the information you need to answer them well.

Timely Social Media Communication Tips: Rita Zamora, Rita Zamora Connections

Meet your patients where they are. Today, this means social media. Learn tips and strategies to connect with your patients on their preferred channels of communication in this session.

Understanding Google’s 3 Pack & The Impact It Can Have On Your Business: Evan Lazarus, Simple Impact Media

46% of all searches on Google are local searches. This means that by ranking higher in local search, you can also get new customers. To help you do this, we’ll talk about how Google uses the 3 Pack method to display the top three results in local search, in this session.

Virtual Consultations During COVID-19: Michael Anderson, Wonderist Agency

In this session, we’ll talk about how you can start giving virtual consultations during COVID-19, related challenges, and best industry practices.

This session will be followed by a break of 15 minutes.

The Things That Slow You Down: Negative Reviews & Outdated Websites: Sean Hamel, Grow Practice Grow Dental Marketing

When patients find you online, you don’t want to be bogged down by an outdated website or negative reviews. In this session, we’ll talk about how to build a store of positive reviews, how to respond to negative reviews and the importance of giving your website a thorough cleaning.

Tips & Tools for Easily Talking about Payment Options with Your Patients: Susan Leckowicz, Dental Coaches

We know you care about your patients. With all the talk of pay cuts and layoffs, it can be hard to talk about money. In this session, we’ll equip you with tips and tools to help you talk about payment options with your patients. 

Novel-19 & the Rise of Teledentistry: Dr. Arash Hakhamian, Dentulu Teledentistry

Teledentistry is the use of information technology and telecommunications for dental care, consultation, education, and public awareness. While teledentistry has been gaining followers in the past few years, social distancing has given its popularity a big boost. In this session, we’ll talk about what this means for the dental industry and its future practice.

How to Position & Grow Your Dental Practice During & After a Global Pandemic: Shane Simmons, Crimson Media

Business survival depends on adaptability. You need to have a plan for how your dental practice will function during the COVID-19 crisis. This will also help you come out of this crisis stronger. In this session, we’ll talk about dental patient marketing strategies and help you make these plans.

Leaders of the Pride: The Mindset & Skillset to Lead Powerfully in Hard Times: Katherine Eitel Belt, LionSpeak

During times of uncertainty, people look toward leadership for guidance. In this session, we’ll talk about how you can lead your dental practice more skillfully and powerfully during the pandemic and after.

Using Video to Communicate with Your Patients During a Pandemic: Pete Johnson, Get Practice Growth

More than 75% of all internet traffic is video content. It’s your patients’ preferred channel of communication too. Here we will talk about how you can use video to communicate effectively with your patients. 

Conclusion and Closing Remarks with Dr. Len Tau, Birdeye

We’ll wrap it up and also talk about the resources and information you need to implement the best practices that we covered in these sessions.

How can Birdeye help you implement dental patient marketing strategies

Now is the time for dentists to communicate effectively with their patients to provide exceptional patient care and demonstrate strong medical ethics. Birdeye offers several tools for communication to help you do this. These tools include Business listings, Webchat, Inbox, Landline Texting and Announcements. 

This webinar has valuable tips and tricks from industry leaders, it’s not something you can afford to miss!

Watch Now