More than 91% of Google users never go past the first page of the search results. Getting onto the first-page makes sure that new patients will be able to easily find you and try out your practice. So now you know you want to be on the first page – great! How can you get there? The truth is, it’s complicated! Google algorithm analyzes each website and business listing on more than 200 factors, called ranking signals, to determine its position on the search page.
Understanding the nuances of these 200 ranking signals and how they affect search rankings is confusing. There are some basic optimization tips that help. Here are our top dental SEO tips that will improve your chances of getting onto the first page of Google.
Search engine optimization (SEO)
Search engine optimization is the process of getting free, organic traffic from search engines like Google. When a user searches on Google, its algorithms start finding websites that have content related to the search term. The websites that match are then filtered based on the ranking signals we mentioned before. The better your page is optimized, the higher it ranks on search engine result pages.
Here are easy dental SEO optimization tips that can make your website rank higher on search pages.
When patients search for dentists in their neighborhood, they usually add a location to their search query. They would search for, “best dentists in Dallas” or “dentists near me.” This makes location a critical ranking signal for Google. Since you will be targeting patients in a particular location, add that location to your website’s homepage, claim your business listing on Google My Business, and add your full address to your practice’s page on social media.
Also make sure that your practice’s name, address and phone number are accurate on other review platforms, online directories, and social media.
Many patients will search for a new dentist on their mobile device. This makes mobile-friendliness an important ranking signal for Google. Make sure that your website loads correctly and quickly on all devices.
Updated website content
Your website’s content lets Google’s algorithms understand the relevance of your business with regards to a user’s search. Add relevant keywords to all the content you publish and regularly write informative and engaging blog posts. All this keyword-enriched content lets Google understand that your website is active and relevant to search queries.
Keywords are nothing but search terms that your patients use when searching for dentists. Your website content should include these terms to make it relevant to search engine algorithms. You can use the Google Keyword Planner Tool to identify relevant keywords. As a rule of thumb, add the following keywords:
- Dental practices in <enter your location>
- Best dentist in <enter your location>
- Dentists in <enter your location>
- <enter your location> dentist
Similarly, you can also add keywords that are specific to the dental treatments you offer.
Along with updating your content, you may also add reviews from your patients on your website. Reviews are a form of user-generated content, which is important from an SEO point of view and help build credibility for your practice as well.
More patient reviews
Online patient reviews are around 12% of what gets you to the top of Google search. Make sure that you encourage your patients to share their experience on sites such as Google and Facebook. More reviews and a high rating will help you rank higher in searches.
Google My Business
Claim your practice’s listing on Google My Business. This lets Google know that you are an active dentist and it improves your chances of getting ranked in the Google Local 3 Pack – a dedicated section of Google’s search results that shows local businesses related to a user’s search. Optimize your Google My Business listing with keywords, add details about your appointment booking process, and update all contact information. This will help you rank higher and you will be making it easier for patients to reach out to you.
SEO is a taxing process and requires months of dedicated effort to see big movement. If you want immediate results, start running a Google AdWords campaign alongside your SEO efforts. Google AdWords is a program that lets you advertise your dental services to patients on Google Search. You pay a certain fee for every visitor that clicks on your advertisement or books an appointment. To maximize clicks and get new patients, you can even use your positive reviews as advertisements.
How can BirdEye help you?
BirdEye helps you to get and monitor online patient reviews, lets you share them on social media and engage with your audience. With BirdEye, you also get an SEO-optimized review website that improves your chances of ranking high on Google search. Sign up for a free trial to learn how you can optimize your website and get found on Google.